Robert Wholey & Co packaging
Robert Wholey & Co is a century-old provider of premium seafood and meats, serving both local and national customers through retail and e-commerce channels. Their packaging strategy emphasizes product freshness, clear branding, and a mix of flexible, carton, and corrugated solutions designed to optimize both logistics and the consumer experience.
Packaging Portfolio
Robert Wholey & Co employs a diverse packaging portfolio tailored to product category and distribution channel. Seafood and meat items are packaged in flexible pouches with resealable zippers to maximize freshness, while retail cartons constructed from coated paperboard feature vibrant graphics and product visibility for shelf appeal. For e-commerce and shipping, sturdy corrugated boxes with prominent branding ensure safe delivery and reinforce brand identity. This layered approach balances protection, visual impact, and operational efficiency, reflecting best practices in the premium food sector.
The packaging is a corrugated box with visible fluted edges when viewed from the side. It has a sturdy construction suitable for shipping. The box is predominantly white with a printed logo and website address in a bold, contrasting color. The edges appear slightly worn, indicating handling.
The packaging includes several food items, prominently featuring two types of crab cake mixes in colorful pouches, a bottle of sauce, and cans of crab meat. The pouches are made of smooth paperboard with vibrant graphics, while the cans are metal with printed labels. The overall arrangement is visually appealing, set against a backdrop of ice, suggesting freshness.
The image features two flexible pouches containing shrimp, with a glossy finish and vibrant colors. The pouches are designed for retail display, showcasing the product prominently. Each pouch has a clear window that allows visibility of the shrimp inside. The top of the pouches has a resealable zipper for convenience. The overall shape is rectangular with rounded corners, and the pouches are slightly crumpled, indicating they have been handled.
The packaging is a flat, rectangular box made from a single layer of paperboard. It features a smooth surface with clean edges and folds, typical of retail packaging. The front displays a large image of cod fillets, with the brand name 'WHOLEY' prominently featured at the top. The color scheme includes blue, white, and yellow, with a glossy finish that enhances the visual appeal. The back of the box contains product information and cooking instructions.
The packaging is a flat, rectangular carton box made of single-layer paperboard. It features smooth, clean edges and precise folds, indicative of a folding carton. The exterior is predominantly white with a glossy finish, showcasing vibrant blue and green graphics. The front displays the product name 'Haddock Fillets' in bold lettering, along with the brand name 'ICELANDIC' prominently at the top. There are additional details such as 'Quick Frozen Boned Fillets' and 'Skinless' printed in smaller text. The box is designed for retail display, emphasizing product visibility and appeal.
The packaging consists of colorful folding cartons, each featuring a smooth, flat construction without fluted layers. The boxes are predominantly bright colors—yellow, pink, purple, and blue—with a glossy finish. Each carton has clean, precise edges and folds, typical of retail packaging. The front of each box prominently displays the product name and images of the contents, with a clear and appealing design aimed at consumers.
About the Brand
Robert Wholey & Co specializes in high-quality seafood and meat products, with a strong focus on freshness and premium presentation throughout its packaging strategy. By leveraging a combination of flexible pouches, folding cartons, and robust corrugated shipping boxes, the brand maintains both retail shelf impact and product integrity during transit.
The company integrates custom branding across its packaging formats, utilizing vibrant graphics and consistent logo placement to reinforce brand recognition. Packaging is tailored to diverse product needs, from retail-ready cartons for seafood fillets to flexible packaging for freshness retention and corrugated boxes for secure e-commerce distribution. Attention to market trends such as sustainability and consumer convenience is evident in their material selection and resealable features.
Key Differentiator: Wholey’s packaging approach stands out for its cohesive visual identity across channels, strategic use of resealable and protective formats, and alignment with the high expectations of the premium food segment.
Design System
Visual Style
Clean, contemporary sans-serif typography; color palette emphasizes white backgrounds with blue, yellow, and vibrant accent colors; high-contrast layouts and appetizing imagery for product visibility.
Brand Identity
Prominent WHOLEY logo and consistent use of brand name across all packaging; clear iconography (fish motifs); strict visual consistency in layout, color, and logo placement to reinforce recognition.
Packaging Design
Material selection prioritizes product-specific needs: flexible plastics for perishables, recyclable coated paperboard for cartons, and double-walled corrugated for shipping. Structural designs focus on product protection, retail shelf presence, and consumer convenience.
User Experience
Packaging design enhances the customer journey by offering clear product visibility, resealable features for usability, and a cohesive branded unboxing experience. E-commerce shipments leverage branded outer boxes to create a unified touchpoint from purchase through delivery.
Company Metrics
Business insights for Robert Wholey & Co based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Premium retail and e-commerce consumers seeking high-quality seafood and meats, with a core base in Pittsburgh and expanding national reach via online sales.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Robert Wholey & Co based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Robert Wholey & Co use for seafood and meat products?
The company utilizes flexible pouches with resealable features for freshness, retail cartons with vibrant graphics and product visibility, and corrugated boxes engineered for shipping protection. These formats are chosen based on product requirements and channel needs.
How does Robert Wholey & Co address packaging sustainability?
Wholey incorporates recyclable paperboard for many retail cartons and utilizes responsible sourcing statements on select packaging. However, there is moderate use of flexible plastics and limited public data on comprehensive sustainability initiatives.
What role does packaging play in the customer experience for Wholey’s e-commerce operations?
Packaging is central to both protection during shipping and the visual unboxing experience, with branded corrugated boxes and appealing internal product presentation contributing to perceived quality and customer satisfaction.
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