Thés de la Pagode packaging
Thés de la Pagode specializes in premium organic teas and infusions, emphasizing sustainable sourcing and health-driven product development. Their packaging strategy integrates recyclable carton boxes and flexible pouches, balancing visual appeal with environmental responsibility.
Packaging Portfolio
Thés de la Pagode's packaging portfolio consists primarily of folding carton boxes fabricated from single-layer paperboard, supplemented by stand-up pouches for select SKUs. Carton structures are engineered for rigid shelf presence and enhanced print quality, with glossy finishes and precise folds that support visual uniformity across product lines. Flexible pouches employ modern resealable closures and vibrant, high-resolution graphics to ensure both product freshness and consumer convenience. Certification labels, including organic marks, are systematically integrated into the design, reinforcing transparency and regulatory compliance.
The packaging consists of two retail cartons, each made from smooth, flat paperboard. The boxes have clean edges and folds, with a glossy finish that enhances their visual appeal. The front displays vibrant graphics and product information, while the sides feature additional details and certifications. The cartons are designed for easy opening and display.
The packaging is a folding carton with a smooth, flat construction. It features a predominantly white background with intricate green and gold designs, including botanical motifs. The edges are clean and precise, indicating high-quality paperboard. The box is designed to open from the top and has a tuck flap closure. The overall shape is rectangular, suitable for retail display.
The packaging is a tall, triangular-shaped carton box designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box has a glossy finish, enhancing its visual appeal. The front showcases vibrant graphics with images of tea leaves and fruits, prominently featuring the brand name and product type. The edges are clean and precise, with a well-defined fold at the top.
The packaging is a stand-up pouch with a tapered top and a flat base, allowing it to stand upright. The exterior is predominantly red with a glossy finish, featuring a dark green section at the bottom displaying the product name and imagery of fruits. The overall shape is sleek and modern, designed for retail display.
The packaging is a stand-up pouch with a smooth, flat construction. It features a vibrant design with a predominantly peach-colored background. The front showcases an image of tropical fruits, including mango and peach, along with the product name in bold, elegant typography. The top of the pouch has a resealable zipper, allowing for easy opening and closing. The overall shape is slightly tapered towards the bottom, allowing it to stand upright.
The packaging is a folding carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly pink with decorative swirls and a white panel on the front displaying product information. The box has a glossy finish, enhancing its visual appeal. The top flap is designed to tuck in securely, ensuring the contents are protected.
About the Brand
Thés de la Pagode is a French brand focused on organic teas and infusions, recognized for its commitment to ecological sourcing and fair trade practices. The company delivers a product line that intersects wellness, sustainability, and quality, targeting health-conscious consumers through both physical and digital retail channels.
Founded in 1987 in Paris, Thés de la Pagode has established a niche in the food and drink sector by prioritizing certified organic ingredients and transparent supply chains. Their packaging reflects the brand's premium positioning by combining retail-ready carton formats with modern flexible pouches, each incorporating clear product information and organic certification marks. The visual identity is consistently reinforced through color, typography, and brand logos across all packaging types.
Key Differentiator: A distinct focus on certified organic sourcing, fair trade supply chains, and health-driven product development differentiates Thés de la Pagode within the premium tea segment.
Design System
Visual Style
The visual design approach utilizes elegant serif and sans-serif typography, a refined color palette with rich natural tones (greens, pinks, golds, and whites), and botanical motifs to convey a premium, health-oriented image.
Brand Identity
Brand logos are consistently placed on all packaging, accompanied by clear product naming and organic certification icons. Iconography is minimal but precise, supporting legibility and regulatory clarity. Visual consistency is maintained through recurring color schemes and layout grids.
Packaging Design
Material selection prioritizes recyclable carton board and durable, flexible pouch materials. Structural design emphasizes retail display strength, tamper resistance, and easy consumer access. Product information and certifications are prominently displayed to support consumer trust.
User Experience
Packaging is designed to deliver a positive unboxing experience through high-quality finishes and clear visual cues. Resealable pouches enhance usability, while the cohesive brand aesthetic across all formats reinforces both the customer journey and the brand’s premium positioning.
Company Metrics
Business insights for Thés de la Pagode based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious, eco-aware consumers seeking premium organic teas and infusions, primarily in France and wider European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Thés de la Pagode based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Thés de la Pagode primarily use?
Thés de la Pagode primarily utilizes single-layer paperboard for folding carton boxes and flexible plastic or composite material for stand-up pouches, focusing on recyclability and retail shelf presence.
How does Thés de la Pagode integrate sustainability into its packaging?
The company uses recyclable materials for cartons and incorporates eco-conscious design principles, aligning with its organic and fair trade positioning, although full compostability is not yet standard across all formats.
What is the primary target market for Thés de la Pagode's products?
Their target market comprises health-conscious, environmentally aware consumers seeking premium organic teas and infusions, predominantly in European markets.
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