Peat'd Foods packaging
Peat'd Foods produces small-batch, peat-smoked tomato sauces, leveraging custom-branded folding cartons and corrugated boxes to reinforce their unique market position. Their packaging focuses on secure product containment and a visually distinct, modern presentation aligned with their sustainability commitments.
Packaging Portfolio
Peat'd Foods leverages a dual packaging system: custom-printed folding cartons for retail and presentation, and robust corrugated boxes for e-commerce and wholesale logistics. The folding cartons employ recyclable paperboard with precision-cut inserts to stabilize glass jars, enhancing both shelf appeal and in-transit protection. Corrugated boxes feature kraft exteriors with high-contrast branding, and internal dividers for secure multi-jar shipping. The use of minimal plastic and focus on mono-material solutions support recyclability and align with eco-conscious consumer expectations, while design consistency across all formats strengthens brand recognition.
The packaging is a folding carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is printed with vibrant colors, including yellow and black, and contains product information and branding elements. The box opens from the top with a tuck flap closure and includes inserts to hold multiple small containers securely in place. The overall design is visually appealing, with a modern aesthetic.
The packaging is a corrugated box with a visible fluted inner layer, characterized by its sturdy construction suitable for shipping. The box is primarily brown in color, with a kraft exterior. It features a top flap that opens to reveal three jars of sauce, each placed in a custom insert that holds them securely in place. The interior of the box has a bright yellow background that contrasts with the jars, enhancing visibility. The exterior displays printed text and graphics, including the brand name and social media prompts.
The packaging is a folding carton box made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is primarily kraft brown, with printed text and graphics in black and yellow. The box has a top flap that opens to reveal a bright yellow interior with compartments for holding products securely. The overall shape is rectangular, designed for retail display.
The packaging is a folding carton with a smooth, flat construction. It features a white exterior with a colorful design, prominently displaying the brand name 'PEAT'D' in bold letters. The carton has clean edges and precise folds, indicating a well-constructed retail box. The interior is designed to hold jars securely, with cutouts or inserts for stability. The overall shape is rectangular, suitable for retail display.
The packaging is a brown corrugated box with a visible fluted inner layer, indicating its sturdy construction suitable for shipping. The box has a rectangular shape and features clean, precise edges. The top and sides are printed with bold black text, prominently displaying the brand name 'PEAT'D' and the website 'PEATD.COM'. The box appears to be in good condition with no visible signs of wear or damage.
The packaging is a flat, rectangular box with smooth, flat surfaces and clean edges. It features a kraft paper exterior with a matte finish. The box has a simple yet elegant design, showcasing the brand name 'PEAT'D' prominently on the top and side. The color scheme is primarily brown with black graphics, giving it a natural and earthy feel. The box appears to be designed for retail display, likely containing food or dining-related items.
About the Brand
Peat'd Foods operates within the gourmet condiment sector, specializing in peat-smoked tomato sauces with a direct-to-consumer business model. Their packaging strategy emphasizes both brand differentiation and product protection, utilizing custom-designed cartons and corrugated shipping boxes tailored for small-batch, premium food products.
The brand employs a multi-layered packaging approach, primarily using folding cartons for retail display and product containment, as well as corrugated boxes for e-commerce and wholesale shipping. Attention to branding is evident through consistent logo placement, color schemes, and informational graphics. Sustainability is integrated into both product and packaging decisions, with a focus on recyclable materials and efficient use of space to minimize waste. Visual impact and structural integrity are balanced to cater to both retail shelf presence and secure delivery.
Key Differentiator: Peat'd Foods distinguishes itself through the integration of peat-smoking heritage, strong sustainability messaging, and a cohesive, modern packaging system that enhances both the unboxing experience and logistical efficiency.
Design System
Visual Style
Modern sans-serif typography, a vibrant palette of yellow, black, and natural kraft brown, and bold, flat-color graphics create a contemporary, approachable visual identity.
Brand Identity
Consistent use of the 'PEAT'D' logotype, large-format branding, and clear labeling on both primary and secondary packaging. Iconography is minimal, favoring text-based design elements and strong color blocking for high shelf visibility.
Packaging Design
Material selection prioritizes recyclable paperboard and corrugated cardboard. Structural design emphasizes secure containment (with custom inserts), efficient stacking for logistics, and minimal environmental footprint. Packaging is designed for both retail display impact and safe transit.
User Experience
The packaging journey supports customer engagement from initial unboxing to product usage. Bright internal colors, organized compartmentalization, and prominent branding enhance the perceived value and reinforce sustainability messaging, contributing to positive brand recall and repeat purchase intent.
Company Metrics
Business insights for Peat'd Foods based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious, eco-aware consumers and gourmet food enthusiasts in the UK and EU, spanning both home cooks and professional chefs seeking unique, premium condiments.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Peat'd Foods based on industry standards and best practices
Frequently Asked Questions
What materials are primarily used in Peat'd Foods' packaging?
Peat'd Foods primarily utilizes recyclable paperboard for folding cartons and corrugated cardboard for shipping boxes, both featuring branded print finishes.
How does Peat'd Foods ensure product safety during shipping?
Custom inserts and compartmentalized structures within both retail and shipping boxes minimize movement and reduce risk of breakage, supporting product safety throughout the logistics process.
Is Peat'd Foods' packaging environmentally friendly?
The packaging uses recyclable materials and avoids excessive plastics, aligning with the company's sustainability initiatives, though full lifecycle assessment is recommended for further optimization.
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