Keimling Naturkost GmbH packaging
Keimling Naturkost GmbH specializes in health-oriented kitchen appliances and organic food products, utilizing packaging solutions that reflect a commitment to sustainability and quality. Their packaging strategy focuses on flexible stand-up pouches and corrugated shipping boxes designed for product protection and brand consistency.
Packaging Portfolio
The Keimling Naturkost GmbH packaging portfolio primarily features flexible stand-up pouches constructed from kraft paper and composite materials with resealable zippers, providing both product protection and prolonged freshness. Corrugated cardboard boxes are utilized for shipping bulk items and ensuring product integrity during transport. All formats incorporate large, clear product imagery and transparent windows for contents visibility, with prominent organic certification symbols and vegan labels to reinforce brand positioning in the organic sector. The combination of materials and structural elements demonstrates a balanced focus on sustainability, logistical efficiency, and strong visual branding.
The packaging is a brown, corrugated box with visible fluted layers when viewed from the side. It features a rectangular shape with a sturdy construction suitable for shipping. The box has a clean, flat top and bottom, with flaps that fold over to secure the contents. The exterior is primarily kraft brown, typical for corrugated materials, and shows no signs of printing on the box itself, aside from a label affixed to one side.
The packaging consists of stand-up pouches made from a flexible material that allows them to maintain an upright position. Each pouch features a clear window that showcases the product inside, with a kraft paper-like exterior finish. The pouches have a resealable zipper at the top for convenience. The design includes vibrant images of the respective products (dates, pistachios, bananas, and cashews) prominently displayed on the front, alongside the brand name and product information.
The packaging is a stand-up pouch made from a composite material that appears to be a combination of kraft paper and a plastic lining. The front features a large, vibrant image of a pineapple, with the product name 'ANANAS' prominently displayed in bold, capital letters. The background is a natural kraft color, giving it an organic feel. The top of the pouch has a resealable zipper, and there is a clear window displaying the dried pineapple pieces inside. The overall design is clean and modern, with a focus on natural ingredients.
The packaging is a brown corrugated box with a visible fluted inner layer, indicating its sturdy construction suitable for shipping. The box features a large label on the front that includes product information and branding elements. The edges are slightly worn, suggesting handling during shipping. The box has a clean, rectangular shape with flaps on the top and bottom for closure.
The packaging consists of three stand-up pouches, each featuring a distinct design. The pouches have a matte finish with a wood-like texture background. The front displays vibrant images of the respective fruits (goji berries, pineapple, and mango) alongside bold, black typography for the product names. The pouches have a clear window that showcases the contents inside, and they are sealed at the top with a zip-lock closure for reusability.
About the Brand
Keimling Naturkost GmbH is a German company focused on delivering organic foods and kitchen appliances to health-conscious consumers. Their packaging approach emphasizes natural aesthetics, product visibility, and logistical functionality.
Founded in 1984 and operating predominantly in the B2C segment, Keimling Naturkost GmbH integrates sustainability into both its product and packaging choices. The company adopts a blend of flexible, resealable pouches and robust corrugated boxes, supporting both e-commerce fulfillment and retail presentation. Consistent branding and organic certification symbols are present across their packaging, underscoring their quality and sustainability values.
Key Differentiator: Distinctive emphasis on natural, earthy visual design and strong integration of organic certifications within packaging, enhancing consumer trust and aligning with eco-conscious market demands.
Design System
Visual Style
Typography is bold and legible, typically sans-serif, with product names in uppercase for clarity. The color palette is dominated by earthy kraft browns, muted greens, and natural tones, aligning with organic and eco-friendly cues. Overall aesthetic is clean, modern, and nature-inspired.
Brand Identity
Consistent use of the Keimling logo across all packaging types, accompanied by organic and vegan certification icons. Visual consistency is maintained through standardized layouts, recurring natural imagery, and clear product labeling, supporting strong brand recall.
Packaging Design
Material choices prioritize kraft paper composites and corrugated cardboard for recyclability and durability. Structural design emphasizes resealable stand-up pouches for portion control and freshness, while shipping boxes are optimized for protection and volume efficiency. Minimal extraneous packaging is used to reduce waste.
User Experience
Packaging supports a positive customer journey by providing product transparency through clear windows, easy resealability for flexible packs, and protective bulk packaging for shipping. Design choices reinforce the organic, health-focused brand experience and streamline the unboxing process for e-commerce customers.
Company Metrics
Business insights for Keimling Naturkost GmbH based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in Germany and broader European markets seeking organic foods and premium kitchen appliances.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Keimling Naturkost GmbH based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Keimling Naturkost GmbH use?
Keimling primarily utilizes flexible stand-up pouches with kraft paper finishes and resealable zippers, as well as durable corrugated cardboard boxes for shipping and bulk products.
How does Keimling’s packaging support sustainability?
The use of recyclable materials, minimal plastic, and emphasis on kraft paper and cardboard contribute to reduced environmental impact and align with organic product positioning.
Is Keimling’s packaging custom-branded?
Yes, packaging consistently features the Keimling logo, organic certification marks, and product-specific imagery, supporting strong brand recognition and consumer reassurance.
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