Hydratis packaging
Hydratis specializes in hydration solutions, offering electrolyte tablets and hydration packs primarily through a direct-to-consumer model. The brand employs custom folding carton packaging and cylindrical containers, emphasizing brand visibility, product security, and a vibrant, health-focused presentation.
Packaging Portfolio
Hydratis employs custom folding carton boxes and cylindrical containers constructed from single-layer paperboard and lightweight plastic, optimized for direct-to-consumer e-commerce. The packaging portfolio emphasizes modularity—cartons are designed for multi-pack configurations with internal dividers to secure product tubes, while containers feature high-quality, glossy labels for flavor differentiation. This approach supports efficient logistics, strong shelf presence, and a consistent unboxing experience across the product line.
The packaging is a rectangular retail carton box with a smooth, flat construction. It features a vibrant blue exterior, indicative of a modern and appealing design. The box is open at the top, revealing multiple cylindrical tubes inside, each with colorful labels. The edges are clean and precise, suggesting a well-constructed folding carton. The interior is organized to hold the tubes securely, likely with some form of insert or divider to prevent movement.
The packaging is a folding carton box with a smooth, flat construction. It features a vibrant blue exterior with a white printed logo and text. The box is opened from the top, revealing multiple cylindrical containers inside, each with colorful labels. The box has clean edges and precise folds, indicating a high-quality manufacturing process. The interior is designed to hold the containers securely, preventing movement during transport.
The packaging consists of a folding carton box that holds multiple product tubes. The box is primarily blue with a smooth, flat construction and clean edges. It features a vibrant design with a mix of colors, including yellow and peach, representing the product tubes inside. The box has a top flap that folds down and is likely secured with tuck tabs. The front displays the brand name 'Hydratis' prominently, along with the product description in both French and English. The overall appearance is bright and appealing, aimed at attracting consumers.
The image features several cylindrical containers and a bottle. The containers are white with colorful labels, each representing different flavors or types of hydration products. The labels are smooth and have a glossy finish, with clear graphics and text. The bottle is a solid color, likely made of stainless steel or a similar material, with a matte finish and a prominent brand name printed on it.
The image displays a variety of cylindrical packaging for drink containers, primarily made of smooth, single-layer paperboard. The cartons are brightly colored, featuring vibrant graphics and product information. Each carton has clean edges and precise folds, indicative of a folding carton design. The overall presentation is visually appealing with a modern aesthetic.
The packaging consists of a tall, rectangular carton that houses an insulated water bottle. The carton features a smooth, flat construction without any fluted layers, indicative of single-layer paperboard. The exterior is predominantly white with a glossy finish, showcasing vibrant blue and white graphics. The front displays the brand name 'Hydratiss' prominently in a modern sans-serif font, while the sides contain product information and features. The edges are clean and precise, with well-defined folds and a tuck-top closure.
About the Brand
Hydratis operates within the food and drink sector, focusing on scientifically formulated electrolyte tablets and hydration accessories. Their packaging strategy prioritizes consistent visual identity, product protection, and user engagement across a compact product portfolio.
Founded in Paris in 2019, Hydratis has established itself as a leading French hydration brand, leveraging an e-commerce-first, D2C approach to reach over 4 million users. The company’s packaging integrates folding cartons and branded cylindrical containers, designed to facilitate efficient logistics, strong shelf impact, and clear communication of health benefits. Their consistent use of vibrant colors and prominent branding enhances recognition and consumer trust.
Key Differentiator: Hydratis differentiates itself through market-leading brand consistency in packaging, robust direct-to-consumer logistics, and a focus on health-centric, visually engaging designs.
Design System
Visual Style
The visual design leverages a modern sans-serif typography, with a color palette dominated by vibrant blues, yellows, and peaches to signify flavor variety and freshness. The overall aesthetic aligns with contemporary health and wellness trends, focusing on clarity and visual impact.
Brand Identity
Brand identity relies on prominent logo placement, uniform iconography, and consistent use of color schemes. Packaging elements integrate the Hydratis name and logo on every component, ensuring high brand recall and visual continuity across SKUs.
Packaging Design
Material selection favors recyclable paperboard for folding cartons and food-safe plastics for containers, prioritizing durability and visual appeal. Structural design principles include secure closures, internal organization to prevent product movement, and easily stackable formats for retail and e-commerce fulfillment.
User Experience
The user experience is crafted to deliver a premium, health-oriented unboxing, with organized presentation, clear labeling, and intuitive access to products. Packaging supports the D2C customer journey by providing protective, visually appealing, and easy-to-recycle solutions.
Company Metrics
Business insights for Hydratis based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in France, fitness enthusiasts, and individuals seeking scientifically formulated hydration products via online direct-to-consumer platforms.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Hydratis based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Hydratis use for its products?
Hydratis utilizes custom folding carton boxes for multi-pack hydration tablets and branded cylindrical containers for individual flavors, with a focus on durability, visual appeal, and secure product transport.
How does Hydratis integrate sustainability into its packaging?
Hydratis primarily uses recyclable paperboard materials for its carton packaging, though there is limited publicly available information on advanced eco-friendly initiatives or plastic reduction strategies.
What is the unboxing experience like for Hydratis products?
The unboxing experience is characterized by visually vibrant, well-organized cartons and clearly labeled containers, providing a premium, health-focused impression aligned with the brand's market position.
Discover other Food & Drink companies
Explore more companies in the food & drink industry and their packaging strategies
PrepMyMeal
Food & Drink
PrepMyMeal is a food production company specializing in high-protein meal delivery services. They offer a variety of natural, nutritious meals designed for fitness enthusiasts and those seeking convenience in meal preparation.
kerex - terre exotique
Food & Drink
Kerex - Terre Exotique specializes in the international trade of gourmet food and drink products, offering a unique selection of spices and culinary ingredients.
Thés de la Pagode
Food & Drink
Thés de la Pagode is a French company specializing in organic teas and infusions, focusing on health and well-being. Established in 1987, they prioritize sustainable practices and high-quality ingredients sourced through fair trade.