Hip Pop packaging
Hip Pop produces gut-friendly beverages such as kombucha and sodas, focusing on health, flavor, and sustainability. Their packaging strategy leverages vibrant aluminum cans and recyclable shipping boxes to align with both their brand values and operational needs.
Packaging Portfolio
Hip Pop employs a packaging mix centered on aluminum beverage cans for product containment and corrugated cardboard boxes for shipping mixed cases. The cans are characterized by vibrant, playful graphics and robust pull-tab tops, providing both visual impact and product integrity. Shipping boxes utilize kraft brown corrugated structures, ensuring durability and protection during transit, while also maintaining recyclability. This approach balances shelf appeal, logistical efficiency, and environmental responsibility.
The packaging is a cylindrical aluminum can with a smooth surface finish. The can features vibrant colors, predominantly turquoise with bold graphic elements in yellow, pink, and black. The design includes playful typography that emphasizes the product's ingredients and benefits. The top of the can has a standard pull-tab opening, and the bottom is flat, typical of beverage cans.
The packaging consists of a large corrugated box designed to hold multiple cans of kombucha. The box features a visible fluted inner layer, indicating its corrugated construction. The exterior is a kraft brown color with a simple, bold black text that reads '24x 330ml MIXED CASE'. The box is sturdy and appears to be designed for shipping, likely reinforced at the edges. The top and bottom flaps are folded over and secured, typical of shipping boxes.
The image features two sets of beverage cans, each displaying a different design. The cans are cylindrical with a smooth surface and a metallic finish. The top of each can has a pull-tab opening, typical for beverage containers. The designs are colorful and vibrant, showcasing various fruit illustrations and the brand name prominently. The background is a solid color, enhancing the visibility of the graphics.
The image features three aluminum cans, each with a distinct color and design. The cans are cylindrical with a smooth surface, showcasing vibrant graphics. The colors include pink for grapefruit, teal for tropical peach, and yellow for ginger & tonic. Each can has a prominent logo 'HIP POP' displayed in large, bold letters. The graphics include playful fruit illustrations and colorful patterns that enhance the visual appeal. The tops of the cans are standard with a pull-tab opening, and the bottoms are flat, typical of beverage cans.
The packaging consists of four aluminum cans, each featuring vibrant colors and distinct designs. The cans are cylindrical in shape, with a smooth surface finish and a glossy appearance. Each can has a pull-tab top for easy opening. The designs include playful graphics representing the flavors: Ginger & Turmeric, Tropical Peach, Berries & Cherries, and Pink Grapefruit, with bold colors and a modern aesthetic.
About the Brand
Hip Pop is an independent UK beverage company specializing in kombucha and sodas crafted with real fruit and live cultures, targeting health-conscious consumers. The brand emphasizes sustainability, using recyclable materials and prioritizing eco-friendly practices in its packaging processes.
Operating with a direct-to-consumer business model, Hip Pop has grown from local markets to a broader e-commerce reach, integrating a robust packaging strategy that supports safe product delivery and strong shelf appeal. The company utilizes aluminum cans for their main product range and corrugated boxes for mixed-case shipments, balancing visual branding with protection during transit.
Key Differentiator: Hip Pop distinguishes itself through a combination of health-driven product innovation, strong sustainability commitments, and a visually cohesive, playful packaging design that enhances both brand recognition and consumer engagement.
Design System
Visual Style
Bright, saturated colors with playful fruit illustrations; bold, modern sans-serif typography dominates can labels; overall approach is energetic and contemporary.
Brand Identity
Consistent use of the 'HIP POP' logo, prominent flavor naming, and cohesive iconography across SKUs reinforce brand recognition. Visual elements are unified through color schemes and illustrative motifs that support brand personality.
Packaging Design
Primary use of recyclable materials: aluminum for cans and corrugated kraft cardboard for boxes. Structural design prioritizes product protection, stackability, and efficient shipping. Visual design complements material choices through high-quality print finishes and tactile elements.
User Experience
Packaging design enhances the customer journey from visual shelf impact to a positive unboxing experience, using clear labeling and engaging graphics to build anticipation and reinforce brand values at every touchpoint.
Company Metrics
Business insights for Hip Pop based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-focused consumers seeking gut-friendly, low-calorie beverages, primarily in the UK, with an emphasis on those valuing sustainable and inclusive brands.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Hip Pop based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Hip Pop use for its beverages?
Hip Pop predominantly uses recyclable aluminum cans for beverages and corrugated cardboard for shipping mixed cases, supporting both product safety and environmental initiatives.
How does Hip Pop address sustainability in its packaging?
Hip Pop prioritizes recyclable materials, minimizes packaging waste, and is working toward B Corp certification to formalize its sustainability and social responsibility commitments.
Discover other Food & Drink companies
Explore more companies in the food & drink industry and their packaging strategies
PrepMyMeal
Food & Drink
PrepMyMeal is a food production company specializing in high-protein meal delivery services. They offer a variety of natural, nutritious meals designed for fitness enthusiasts and those seeking convenience in meal preparation.
kerex - terre exotique
Food & Drink
Kerex - Terre Exotique specializes in the international trade of gourmet food and drink products, offering a unique selection of spices and culinary ingredients.
Thés de la Pagode
Food & Drink
Thés de la Pagode is a French company specializing in organic teas and infusions, focusing on health and well-being. Established in 1987, they prioritize sustainable practices and high-quality ingredients sourced through fair trade.