Grind specializes in direct-to-consumer coffee products with a strong focus on sustainable packaging. The company employs home-compostable and recyclable materials across its coffee pod, bean, and ground coffee product lines, aligning packaging design with eco-conscious consumer trends.
Grind's packaging portfolio demonstrates a strong commitment to sustainability, utilizing a mix of home-compostable folding carton boxes, corrugated shipping containers, and flexible stand-up pouches with barrier protection. The structural formats are optimized for both shelf presence and distribution, with carton boxes providing clear product visibility and corrugated boxes ensuring transit integrity. Material selection prioritizes compostability and recyclability, while visual branding remains consistent across formats for effective consumer recognition. Design elements such as pastel color palettes and minimalist layouts support a cohesive and premium brand image.

The packaging consists of a brown corrugated box with a smooth exterior and visible fluted layers when viewed from the side. The box has a clean, sturdy construction suitable for shipping, with a flap closure at the top. Inside, there are two pink product sleeves that fit snugly within the box, designed to hold the contents securely. The exterior features printed text in a modern font, emphasizing the brand's commitment to ethical sourcing and local production.

The packaging is a stand-up pouch made of a smooth, flexible material, likely a type of plastic or paper with a barrier layer. The bag is predominantly pink with a matte finish, featuring a simple design. The front displays the brand name 'GRIND' in bold black letters, along with the product description 'House Blend.' and 'Whole bean.' The top of the bag is folded over and sealed, indicating a heat seal closure. There are no visible flaps or handles, and the overall shape is rectangular with a slightly tapered top.

The packaging consists of various retail cartons, primarily made from smooth, single-layer paperboard. The boxes are predominantly rectangular with clean, precise edges and folds. They feature a matte finish with pastel colors, including pink, beige, and white. Each box displays product names and descriptions in a clear, modern font, with some boxes showcasing images of coffee pods. The overall design is cohesive, with a consistent color palette across the different products.

The packaging consists of several folding cartons designed to hold coffee pods. Each carton features a smooth, flat construction without fluted layers, indicative of single-layer paperboard. The boxes are predominantly pastel-colored with a combination of pinks, creams, and browns, showcasing a modern and appealing aesthetic. The edges are clean and precise, and the boxes have a glossy finish that enhances their visual appeal. Each carton has a distinct design that includes product names and illustrations of the coffee pods.

The packaging is a folding carton box with a smooth, flat construction. It features a light brown exterior with a pink interior. The box has clean edges and folds, indicative of a single-layer paperboard structure. The interior is printed with branding and product information in a contrasting color, enhancing visual appeal.

The packaging consists of a flat, smooth construction typical of carton boxes. The box is primarily white with printed graphics and text. It features clean edges and folds, and is designed to hold coffee capsules. The surface is likely coated for a glossy finish, enhancing the visual appeal. The box has a tuck flap closure at the top and bottom, ensuring easy access to the contents. The overall shape is rectangular, designed to fit neatly on retail shelves.
Grind is a London-based coffee brand recognized for integrating sustainability into its packaging and supply chain. Its product range includes home-compostable coffee pods, whole bean coffee, and ground coffee, all distributed via an e-commerce subscription model.
By utilizing folding carton boxes, corrugated shipping containers, and flexible pouches, Grind ensures both retail presentation quality and shipping durability. The company's packaging strategy emphasizes minimalism, modern design, and the use of eco-friendly materials to reduce environmental impact. With initiatives like the Better Coffee Foundation®, Grind demonstrates ongoing efforts in ocean-bound plastic recovery, further reinforcing its commitment to responsible packaging practices.
Key Differentiator: Grind uniquely combines home-compostable packaging with a transparent sustainability mission, setting it apart from traditional coffee brands through both material innovation and ethical sourcing.
Grind employs modern, minimalist typography with sans-serif fonts and a pastel color palette dominated by pinks, creams, and browns. The aesthetic is clean, sophisticated, and aimed at projecting a contemporary, eco-friendly identity.
Branding leverages prominent logo placement, clear product naming, and consistent use of color and font across all packaging. Iconography is restrained, supporting a focus on textual clarity and visual harmony throughout the portfolio.
Material choices focus on single-layer paperboard for retail cartons, corrugated board for shipping, and flexible barrier pouches for coffee beans. The structural philosophy balances visual appeal with practicality for storage, shipping, and composting.
Packaging is designed to deliver a seamless unboxing experience, from first touch to product access. Informative messaging, easy-open structures, and tactile finishes enhance customer engagement and reinforce the brand's sustainable positioning.
Business insights for Grind based on available data
Target Market: Eco-conscious coffee consumers in the UK and Europe seeking premium, sustainable coffee products via direct-to-consumer channels.
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Grind based on industry standards and best practices
Grind primarily uses single-layer paperboard cartons for retail packaging, corrugated boxes for shipping, and flexible pouches with barrier layers for whole bean coffee. All materials are selected for compostability and recyclability where feasible.
Grind's approach includes the use of home-compostable coffee pods, recyclable and compostable cartons, and active participation in initiatives to recover ocean-bound plastic, aiming to minimize the environmental footprint of its packaging.
Grind's packaging features consistent branding, pastel color palettes, and clean typography to create a premium unboxing experience, complemented by informative messaging and user-friendly structural formats.
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