Frobishers packaging
Frobishers is a UK-based beverage company specializing in natural juices, soft drinks, and sparkling fusions. Their packaging strategy prioritizes robust corrugated boxes and clear labeling, supporting both sustainability and brand visibility throughout the direct-to-consumer supply chain.
Packaging Portfolio
Frobishers employs a packaging portfolio centered on corrugated cardboard shipping boxes and branded glass bottles. The boxes are kraft brown with prominent fluted structures, designed for high durability and product safety during transit. Branding elements—including logos, fruit motifs, and product names—are consistently integrated into both primary and secondary packaging. All packaging formats reflect a clear focus on recyclability and robust protection, while the structural design supports efficient packing and minimal material waste. This approach ensures alignment with sustainability goals and delivers a controlled, premium unboxing experience.
The packaging is a sturdy, rectangular box made of layered corrugated cardboard. It features a visible fluted inner layer when viewed from the side, indicating its corrugated construction. The exterior is a natural kraft color, typical for shipping boxes, and it has a clean, unprinted surface except for branding elements. The edges of the box are slightly worn, suggesting previous handling. The box is designed for shipping, as indicated by the 'FRAGILE' and directional arrows printed on the sides.
The packaging is a sturdy corrugated box with a visible fluted inner layer. The exterior is printed with a dark design featuring the brand name 'FROBISHERS' prominently displayed, alongside a logo that includes a fruit motif. The box has clean edges and appears to be well-constructed for shipping purposes. The box is brown in color, typical of kraft cardboard, and shows no signs of significant wear or damage.
The image features two clear glass bottles containing orange and pineapple juice, each with a label. The bottles have a smooth, cylindrical shape with a slight taper towards the neck. The labels are prominently displayed on the front, showcasing the product names and branding elements. The background includes a basket of fruits, adding to the fresh and natural theme.
The packaging is a large corrugated box with a visible fluted inner layer, characterized by its sturdy construction suitable for shipping. The box is primarily kraft brown in color, with a clean, printed logo and design on the front. The edges of the box are slightly worn, indicating handling, and it features standard shipping tape along the seams.
The packaging is a sturdy, brown corrugated box with visible fluted layers when viewed from the side. The box has a rectangular shape and is designed for shipping purposes. It features a clean, kraft exterior with minimal wear, indicating it is likely new or lightly handled. The edges are slightly rounded, and the flaps are neatly folded and secured.
About the Brand
Frobishers crafts a diverse range of non-alcoholic beverages, focusing on premium ingredients and sustainable sourcing. Their B Corp certification reflects a strong commitment to ethical and environmentally conscious business practices.
Operating through a direct-to-consumer (D2C) model, Frobishers leverages a highly functional e-commerce platform to offer customizable beverage collections. Their packaging solutions are tailored for both shipping durability and brand impact, featuring corrugated boxes and clear product labeling. The company’s approach aligns packaging efficiency with consumer engagement, reducing waste while maintaining a consistent and recognizable brand presentation.
Key Differentiator: Frobishers’ integration of sustainability in both product formulation and packaging, reinforced by B Corp certification and a customizable D2C model, distinguishes them in the premium non-alcoholic drinks sector.
Design System
Visual Style
Clean, modern typography with bold sans-serif fonts; a natural color palette dominated by kraft brown, dark accents, and fresh fruit tones; and a minimalistic yet vibrant aesthetic that emphasizes freshness and quality.
Brand Identity
Consistent logo placement, use of fruit-themed iconography, and clear labeling reinforce brand recognition. Visual elements are applied uniformly across packaging, maintaining a cohesive brand experience from shipping to shelf.
Packaging Design
Material selection prioritizes corrugated cardboard and glass for recyclability and product integrity. Structural design features include robust box construction, secure closures, and efficient internal layouts to minimize damage and material use.
User Experience
Packaging is engineered to deliver a seamless unboxing process, with easy-open features and visually engaging branding. Clear product information and eco-friendly cues support transparency and encourage consumer trust throughout the purchase journey.
Company Metrics
Business insights for Frobishers based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious and environmentally aware consumers in the UK seeking premium, non-alcoholic beverage options, primarily through direct online purchase.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Frobishers based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Frobishers use for shipping and product presentation?
Frobishers utilizes sturdy corrugated cardboard boxes for shipping, complemented by branded glass bottles for in-product presentation. These choices balance the need for logistics protection, sustainability, and brand consistency.
How does Frobishers address sustainability in its packaging?
Frobishers emphasizes recyclable materials by using kraft corrugated cardboard and glass bottles, supporting their B Corp commitment to environmental responsibility.
What is the visual identity of Frobishers’ packaging?
Frobishers’ packaging features a bold, modern logo, thematic fruit illustrations, and a consistent natural color palette, ensuring strong brand recognition across all touchpoints.
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