19grams packaging
19grams is a specialty coffee company based in Berlin, emphasizing ethically sourced beans and meticulous roasting. Their packaging approach leverages flexible, resealable pouches designed for freshness, sustainability, and clear brand visibility.
Packaging Portfolio
19grams employs a standardized flexible packaging portfolio, dominated by stand-up and flat coffee pouches constructed from composite materials with matte finishes. These pouches feature resealable zip closures and degassing valves, optimizing product freshness and consumer convenience. The packaging design consistently utilizes vibrant graphics, clear labeling, and minimalist layouts, reinforcing premium brand positioning. Material selection reflects a balance between barrier properties for coffee preservation and a commitment to recyclable packaging solutions.
The packaging is a stand-up pouch made from a flexible material, likely a composite of plastic and foil for moisture protection. It features a resealable top, allowing for easy access and storage. The front displays a colorful design with abstract shapes in pastel colors, prominently featuring the brand name '19 grams' and the product name 'El Rincon'. The back of the pouch likely contains additional product information, though not visible in the image.
The packaging is a flat, resealable coffee bag made from a flexible material. It features a smooth surface with a matte finish and a clear window at the front. The bag is primarily white with black text and a small logo. The top of the bag has a round plastic valve for releasing gases, which is typical for coffee packaging to maintain freshness. The edges are sealed, and the bag appears to have a zip-lock closure for resealing.
The packaging is a stand-up pouch made from a smooth, flexible material that has a matte finish. The front features a large, colorful graphic with a stylized image of peaches, accompanied by the brand name '19 grams' prominently displayed at the top. The design is clean and modern, with a clear layout of product information below the graphic. The pouch has a resealable zipper at the top, allowing for easy access and storage.
The packaging consists of a flat, resealable coffee bag made from a flexible material. The bag has a matte finish with a kraft paper appearance, featuring a rectangular shape that tapers slightly towards the bottom. The front displays a large label with product information, including the coffee origin, roast level, and weight. The top of the bag has a fold-over closure with a zip-lock mechanism for resealing.
The packaging is a stand-up pouch made of flexible material, featuring a matte finish with a smooth surface. The front displays a light green background with a minimalist design, including colorful coffee cherries and a banana graphic. The brand logo is positioned at the top center, and product information is clearly printed below it. The pouch has a resealable top, allowing for easy access and storage.
About the Brand
19grams specializes in high-quality coffee products, combining direct relationships with producers and a strong commitment to sustainability throughout their supply chain. Their D2C model focuses on premium coffee, educational courses, and brewing equipment, with packaging reflecting these core values.
Founded in 2002, 19grams targets both retail consumers and cafes, offering a range of specialty coffees, seasonal microlots, and coffee-related accessories. The company integrates sustainability into its operations, utilizing recyclable materials and transparent communication around sourcing. Their packaging solutions are tailored to preserve product freshness and deliver a consistent, recognizable brand experience.
Key Differentiator: 19grams differentiates itself through direct trade sourcing, a high emphasis on sustainable packaging, and a cohesive visual identity that aligns with its premium positioning in the specialty coffee sector.
Design System
Visual Style
The visual style combines minimalist typography, clean sans-serif fonts, and a color palette centered on soft pastels, earth tones, and vibrant accent graphics. The aesthetic approach is modern and uncluttered, supporting clear communication of product details.
Brand Identity
Logo usage is prominent and consistent across all packaging, with clear placement of the 19grams mark and cohesive iconography. Visual consistency is maintained through standardized layouts, recurring graphic motifs, and alignment with the brand’s sustainability narrative.
Packaging Design
Material choices prioritize flexible, multilayered laminates for moisture and aroma protection, integrating resealable closures and one-way valves. The structural design philosophy focuses on practical stand-up and flat pouch formats that balance shelf presence, ease of use, and waste reduction.
User Experience
The design enhances user experience by facilitating resealability, providing intuitive information hierarchy, and delivering an appealing unboxing moment. Packaging supports the customer journey from online purchase to post-use storage, reinforcing 19grams’ brand promise of quality and sustainability.
Company Metrics
Business insights for 19grams based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Urban specialty coffee consumers, cafes, and ethically conscious buyers seeking premium, sustainably sourced coffee products in metropolitan European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for 19grams based on industry standards and best practices
Frequently Asked Questions
What type of packaging does 19grams use for its coffee products?
19grams utilizes flexible, resealable stand-up pouches with matte finishes, often incorporating degassing valves and zipper closures to maintain freshness and product integrity.
How does 19grams address sustainability in its packaging?
The company prioritizes recyclable materials and designs packaging to minimize environmental impact, consistent with sustainability commitments in sourcing and operations.
What is the primary function of 19grams’ packaging design?
The design focuses on product protection, freshness retention, clear product information, and strong brand recognition, supporting both logistics and marketing objectives.
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