Wimpern deLuxe Shop packaging
Wimpern deLuxe Shop specializes in professional-grade products for eyelash stylists and brow artists, leveraging premium packaging to reinforce their high-quality positioning. Their packaging strategy centers on rigid boxes, luxury retail cartons, and branded shopping bags designed to enhance both product protection and brand perception.
Packaging Portfolio
Wimpern deLuxe Shop utilizes a combination of rigid chipboard boxes for high-value items, folding carton boxes for retail and refill products, and luxury branded paper shopping bags for in-store experience. The packaging consistently features matte and glossy finishes, precise structural construction, and custom inserts for secure product placement. Visual branding is prominent through logo and typography, supporting both product protection and a heightened consumer perception of value within the professional beauty sector.
The packaging is a rigid box with a sturdy construction, featuring thick walls that provide a premium feel. It has a smooth, flat surface with clean edges and a glossy finish. The box is primarily white, with a subtle sheen that enhances its luxurious appearance. The closure is a magnetic flap, which adds to the high-end design. The overall shape is rectangular, and the dimensions suggest it is suitable for holding smaller items like jewelry or cosmetics.
The packaging is a rigid box with a premium appearance, featuring a thick chipboard construction. The exterior is covered in a textured white material that resembles leather, giving it a luxurious feel. The box has a hinged lid that opens to reveal compartments for eyelash extensions, organized by length. The interior is neatly arranged with individual sections for each product, ensuring they are displayed attractively. The overall shape is rectangular, and the dimensions suggest it is designed to hold multiple items securely.
The packaging consists of a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with a matte finish, accented by a light gray design. The front displays the product name 'WONA' prominently, along with the product type 'LASH & BROW' and the step number '1'. The design includes a circular graphic element that adds a modern touch. The box has a tuck-top closure, allowing for easy opening and closing. Inside, there are individual sachets of the product, which are neatly arranged.
The packaging is a luxury shopping bag made from a thick, sturdy paper material with a smooth surface. It features a white exterior with a matte finish, giving it a premium appearance. The bag has a rectangular shape with a flat bottom, allowing it to stand upright. It has two soft, satin ribbon handles that are attached to the bag's sides, providing a comfortable grip. The front of the bag displays the brand name 'WIMPERN DELUXE' in a stylish font, accompanied by an eye graphic, which adds a touch of elegance and branding.
The packaging is a premium rigid box with a thick, sturdy construction. It features a smooth, matte finish in a soft cream color, giving it an elegant appearance. The box has clean, precise edges and a luxurious feel, indicative of high-quality materials. The lid is designed to fit snugly over the base, showcasing a seamless closure. The interior is well-finished, enhancing the overall premium experience.
About the Brand
Wimpern deLuxe Shop operates within the beauty sector, focusing on B2B supply of eyelash and brow care products tailored to professional users. Their packaging approach emphasizes luxury, durability, and clear brand communication through premium rigid boxes and bespoke carton formats.
The brand’s packaging consistently employs sturdy materials such as thick chipboard and heavy paperboard, ensuring product integrity during transit and storage. Visual presentation is prioritized with clean, minimalistic designs, matte and glossy finishes, and prominent branding elements. Secondary packaging, such as luxury shopping bags, extends the brand experience beyond the point of sale.
Key Differentiator: Wimpern deLuxe Shop differentiates itself through an emphasis on high-end packaging formats that directly support a professional, luxury market positioning, blending visual sophistication with robust product protection.
Design System
Visual Style
Minimalist typography using modern, sans-serif fonts; a predominantly white and cream color palette accented by subtle greys and metallics; clean lines and uncluttered layouts reinforce a luxury aesthetic.
Brand Identity
Consistent use of the company logo and brand name across all packaging formats, often paired with symbolic eye graphics; iconography is refined and limited, ensuring clear brand recall and professional appeal.
Packaging Design
Preference for rigid chipboard and high-quality paperboard for strength and tactile appeal; magnetic flap closures and structured inserts for premium products; carton and bag formats are selected for their visual elegance and protective capability.
User Experience
Packaging is designed to guide the customer from initial unboxing to product usage with a focus on tactile quality and brand immersion; structural integrity and clear branding support trust and repeat engagement among beauty professionals.
Company Metrics
Business insights for Wimpern deLuxe Shop based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Professional eyelash stylists, brow artists, and beauty salons seeking reliable, high-quality supplies for cosmetic services, primarily in the German and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Wimpern deLuxe Shop based on industry standards and best practices
Frequently Asked Questions
How does Wimpern deLuxe Shop’s packaging enhance the unboxing experience for professionals?
The company uses rigid boxes and luxury cartons with premium finishes, providing a tactile and visually appealing unboxing process that reinforces the perception of quality and exclusivity for professional users.
What packaging materials are most commonly used by Wimpern deLuxe Shop?
Their portfolio is dominated by rigid chipboard boxes, heavy single-layer paperboard cartons, and luxury paper shopping bags, all selected for their protective qualities and upscale appearance.
Is sustainability a focus in Wimpern deLuxe Shop’s packaging strategy?
While the packaging uses recyclable paper-based materials, there is limited public evidence of advanced sustainability initiatives beyond material selection. The emphasis remains on luxury and durability.
Discover other Beauty & Fitness companies
Explore more companies in the beauty & fitness industry and their packaging strategies
Pure Altitude
Beauty & Fitness
Pure Altitude specializes in high-quality beauty and skincare products that leverage the expertise of spa treatments to enhance daily routines. The brand offers a diverse range of products tailored for both facial and body care.
Orris Paris
Beauty & Fitness
Orris Paris specializes in creating artisanal skincare products that combine potent botanical ingredients with modern cleansing rituals. The company emphasizes natural, holistic practices in its formulations.
Big Moustache
Beauty & Fitness
Big Moustache specializes in shaving and grooming products tailored for men, providing a hassle-free subscription service for razor blades and skincare essentials.