Big Moustache packaging
Big Moustache specializes in men’s grooming products with a direct-to-consumer model, leveraging both retail and subscription channels. Their packaging approach emphasizes branded, recyclable carton and corrugated boxes designed for product protection, visual consistency, and efficient logistics.
Packaging Portfolio
Big Moustache employs a packaging system centered on recyclable folding carton boxes for individual products and robust corrugated boxes for subscription and shipping needs. The packaging features kraft materials with matte or semi-gloss finishes and includes design elements such as cut-out windows, internal printing, and branded graphics. Fabric drawstring pouches are used selectively for accessory items, enhancing perceived value and protection. The modular, minimalist approach allows for efficient packing, clear product communication, and strong visual branding, supporting both retail and e-commerce channels.
The packaging is a corrugated box with a visible fluted inner layer, showcasing a sturdy construction suitable for shipping. The box is primarily brown with printed blue graphics and text. The edges are slightly worn, indicating handling, and it features a top flap that opens easily. The interior has printed designs that align with the brand's aesthetic.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth surface with clean edges and precise folds. The exterior is a light brown color, resembling kraft paper, with a matte finish. The front displays printed text in a dark brown font, indicating product information in both French and English. The carton is designed to hold razor blades, with a cut-out section for visibility of the product inside. There are no visible signs of wear or damage.
The packaging is a corrugated box with a sturdy construction, featuring a visible fluted inner layer. The exterior is predominantly brown with a blue interior, showcasing a playful design with repeated small graphics related to grooming tools. The box is opened to reveal products inside, with a neat arrangement of a razor, a spray bottle, and a tube of cream, all prominently displaying the brand's blue color scheme.
The packaging consists of a white drawstring pouch made from a soft, lightweight fabric, accompanied by a rectangular kraft paper tag. The pouch features a gathered top with a drawstring closure, allowing it to be easily opened and closed. The tag is attached to the pouch by a string and includes printed text and graphics.
The packaging consists of a folding carton box made from a single layer of paperboard. The box features a smooth, flat construction with clean edges and folds. It has a kraft brown exterior with a window cutout that showcases the product inside. The front displays the product name 'BAVOIR À BARBE' in a prominent font, with additional text in French on the sides. The box is lightweight and designed for retail display, with a glossy finish on the printed areas.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is kraft-colored, providing a natural look, and it has a matte finish. The front displays a large logo and product name prominently, with additional text below. The sides are plain, maintaining a minimalist design. The box is designed to hold a beard care kit, indicated by the visible contents through a cut-out window on the front.
About the Brand
Big Moustache is a Paris-based brand committed to simplifying men’s shaving routines with high-quality, French-made grooming products. Their portfolio includes razors, creams, oils, and subscription kits, all delivered in custom, brand-forward packaging that prioritizes product integrity and customer experience.
The company’s packaging system utilizes a mix of folding carton boxes, corrugated shipping boxes, and drawstring fabric pouches. The design language is consistent across product lines, featuring branded kraft tones, minimalist layouts, and cut-out windows for product visibility. This strategy supports both e-commerce fulfillment and retail display needs, reflecting a balance of durability, brand identity, and user interaction.
Key Differentiator: Big Moustache’s unique value lies in localized French manufacturing combined with a subscription service model, supported by a cohesive and recognizable packaging system tailored for both direct shipment and retail presentation.
Design System
Visual Style
Typography is bold and sans-serif, optimized for clarity and masculine appeal. The color palette favors kraft brown, deep blue, and occasional white accents, creating a natural yet modern look. The overall aesthetic is minimalist with functional layouts.
Brand Identity
Consistent use of the Big Moustache logo across all packaging formats. Iconography includes simple grooming-related motifs and social media handles to reinforce community engagement. Visual consistency is maintained through color, font, and layout uniformity.
Packaging Design
Material selection prioritizes recyclable kraft paperboard and corrugated cardboard. Structural design focuses on secure closures, cut-out product windows, and modular forms suitable for subscription shipping and retail display. Minimal plastic usage is observed.
User Experience
Packaging is designed to streamline the customer journey—from clear product identification and easy unboxing to safe transit and organized presentation. The design reinforces the brand’s premium positioning and supports repeat purchase behaviors through memorable unboxing and practical storage features.
Company Metrics
Business insights for Big Moustache based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Men seeking premium, locally-produced grooming products in France and broader European markets, with a focus on convenience-driven consumers who value quality, brand identity, and recurring delivery through subscriptions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Big Moustache based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Big Moustache use?
Big Moustache primarily uses single-layer paperboard folding cartons, corrugated cardboard shipping boxes, and fabric drawstring pouches. Most packaging is kraft-colored and incorporates matte finishes, with some designs featuring cut-out windows for product visibility.
How does Big Moustache address sustainability in packaging?
The brand favors recyclable, paper-based materials and minimalist designs that reduce excess waste. While there is a strong emphasis on recyclability and simplicity, there is limited evidence of advanced sustainability features such as compostable or post-consumer recycled content.
Is the packaging designed for both retail and e-commerce?
Yes, packaging formats cater to both retail shelf presence and direct-to-consumer shipping. Corrugated boxes ensure safe logistics for subscription deliveries, while carton boxes and pouches provide appealing display and unboxing experiences.
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