Viviscal Hair Growth Program packaging
Viviscal Hair Growth Program specializes in scientifically formulated hair growth solutions for men and women, leveraging D2C distribution. Their packaging approach emphasizes high-visibility branding and modern aesthetics, utilizing retail-ready carton formats to reinforce shelf appeal and consumer trust.
Packaging Portfolio
Viviscal’s packaging portfolio is characterized by single-layer paperboard carton boxes, engineered for retail shelf impact and consumer accessibility. The structural formats are predominantly rectangular folding cartons with a mix of matte and glossy finishes, designed for efficient stacking, shipping, and in-store presentation. Branding is integrated through high-contrast color blocking (notably pinks, blues, and whites), prominent logo placement, and clear typography, ensuring instant brand recognition. While the cartons offer a visually appealing unboxing experience, the sustainability profile is moderate, relying on standard recyclable materials without advanced eco-certifications.
The packaging is a folding carton made of smooth, flat paperboard. It features a clean, precise construction with sharp edges and folds. The exterior is predominantly dark blue with a matte finish, accented by white and light blue text. The front displays the product name 'Viviscal man' prominently, along with a tagline and product details. The sides include additional information about the supplement and its benefits. The overall shape is rectangular, designed to stand upright on retail shelves.
The packaging is a folding carton made from single-layer paperboard, featuring a smooth, flat construction with clean edges and precise folds. The box is predominantly light blue with a matte finish, adorned with white and darker blue graphics. The front displays the product name 'Viviscal PRO' prominently, along with a graphic of a seaweed motif. The overall design is sleek and modern, appealing to a health-conscious audience.
The packaging consists of a smooth, flat construction made from single-layer paperboard. It features clean, precise edges and folds, typical of retail packaging. The exterior is predominantly pink with white and dark pink text, showcasing a modern and vibrant design. The box has a glossy finish, enhancing its visual appeal. The front displays the brand name 'Viviscal' prominently, along with product information and a graphic representation of the product's benefits.
The packaging is a folding carton made of smooth, white paperboard. It features clean, precise edges and folds, typical of retail packaging. The front displays vibrant colors, primarily white with accents of pink and green. The product name 'Viviscal' is prominently featured in a bold font, along with descriptive text about the product's benefits. The sides and back include additional product information and usage instructions. The overall design is sleek and modern, appealing to health-conscious consumers.
The packaging consists of two retail cartons, both made from smooth, single-layer paperboard. The cartons are primarily rectangular in shape with clean, precise edges and folds. The exterior features a vibrant pink color with white text and graphics, indicating the product's purpose and branding. The design is modern and visually appealing, aimed at attracting consumer attention on retail shelves.
The packaging consists of a smooth, flat construction with clean edges and folds. It is primarily white with vibrant pink accents. The front features a prominent logo and product name in bold typography, with additional text detailing the product's benefits. The sides may include nutritional information and usage instructions. The overall design is sleek and modern, appealing to a beauty-conscious audience.
About the Brand
Viviscal Hair Growth Program operates within the Beauty & Fitness sector, offering clinically supported supplements and hair care products aimed at improving hair thickness and vitality. With over 30 years in the market, Viviscal blends scientific research and natural ingredients, targeting consumers experiencing hair thinning and loss.
Viviscal has developed a comprehensive product portfolio, including dietary supplements, shampoos, conditioners, and holistic bundles. The company’s direct-to-consumer model is supported by a strong online presence, integrating customer engagement through social platforms and community initiatives. Their packaging strategy prioritizes brand consistency, visual impact, and shelf differentiation, which aligns with consumer expectations in the premium beauty segment.
Key Differentiator: Viviscal’s unique position derives from its clinically validated formulas, long-standing market presence, and a community-driven brand approach, supported by consistent, visually distinctive packaging.
Design System
Visual Style
Viviscal employs a modern, clean visual style using sans-serif typography and a well-defined color palette of vibrant pinks, deep blues, and crisp whites. The aesthetic is minimal yet bold, targeting beauty-conscious consumers.
Brand Identity
Consistent use of the Viviscal logo, product-specific iconography, and structured information hierarchy across packaging ensures strong brand recall. Visual consistency is maintained through repeatable color schemes and typographic standards.
Packaging Design
Material selection prioritizes single-layer, smooth paperboard for both visual quality and cost-effectiveness. The structural design focuses on standard folding cartons with precise edges for retail presentation, balancing durability with efficient production.
User Experience
Packaging supports the customer journey through clear messaging, intuitive opening mechanisms, and visually impactful unboxing. The design aims to reinforce product efficacy and build trust at every touchpoint, from purchase to daily use.
Company Metrics
Business insights for Viviscal Hair Growth Program based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health and beauty consumers seeking clinically proven hair growth solutions, with a focus on adults experiencing hair thinning or loss; appeals to both male and female audiences via direct-to-consumer and online channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Viviscal Hair Growth Program based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Viviscal use for its hair growth products?
Viviscal primarily utilizes single-layer paperboard carton boxes with modern, retail-oriented designs. These cartons are optimized for both durability and brand presentation, featuring high-contrast color palettes and clear product information.
How sustainable are Viviscal’s packaging materials?
Viviscal uses recyclable paperboard for its carton packaging, which is standard for beauty supplements. However, there is limited evidence of advanced sustainable features such as compostable materials or post-consumer recycled content.
How does Viviscal’s packaging contribute to the customer experience?
The packaging is designed to deliver a strong unboxing experience, with vibrant colors, clear branding, and concise product messaging, reinforcing consumer trust and perceived product efficacy.
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