Food & Drink

    unicaps gmbh packaging

    unicaps gmbh specializes in coffee capsules for Nespresso-compatible machines, offering a diverse product range focused on organic sourcing and sustainability. Their packaging strategy centers on branded, color-coded carton boxes designed for optimal presentation and consumer appeal.

    Carton Boxes

    Packaging Portfolio

    unicaps gmbh relies on recyclable carton boxes constructed from single-layer paperboard for both coffee capsule and cup packaging. Their portfolio features folding cartons with tuck-top closures, a matte or glossy finish depending on SKU, and consistent brand-aligned color coding. Each carton is optimized for retail display and e-commerce, balancing visual engagement with structural integrity. The use of BIO certification logos and minimalist typography reinforces product differentiation while supporting sustainability goals.

    Carton Boxes packaging
    Carton Boxes

    The packaging consists of a folding carton box and a smaller carton box for coffee capsules. The larger box is designed to hold multiple capsules and features a smooth, flat construction with clean edges and folds. The exterior is predominantly yellow with a glossy finish, while the smaller box has a similar design but is more compact. Both boxes display a minimalist design with clear product information and branding.

    Material:Premium materials
    Use Case:Carton Boxes for food & drink products
    Carton Boxes packaging
    Carton Boxes

    The packaging is a folding carton box made of single-layer paperboard. It features a smooth, flat construction without any visible fluted layers. The box is predominantly brown with a matte finish, showcasing a clean and precise design. The front displays the brand name 'MY COFFEE CUP' in large, white font, accompanied by a green 'BIO' logo indicating organic certification. The sides have additional product information and graphics that are consistent with coffee branding. The box has a tuck flap closure at the top, allowing for easy opening and resealing.

    Material:Premium materials
    Use Case:Carton Boxes for food & drink products
    Carton Boxes packaging
    Carton Boxes

    The packaging is a folding carton with a smooth, flat construction. It features a predominantly maroon color with a glossy finish. The edges are clean and precise, and the carton has a tuck-top closure. The front of the box has a cut-out flap that allows for easy access to the contents. The design includes a large logo at the top, product information, and images of the coffee capsules on the sides.

    Material:Premium materials
    Use Case:Carton Boxes for food & drink products
    Carton Boxes packaging
    Carton Boxes

    The packaging consists of three individual folding cartons, each designed to hold coffee cups. Each carton has a smooth, flat construction with clean edges and folds, indicative of single-layer paperboard. The cartons feature vibrant colors—purple, green, and blue—each corresponding to a different coffee cup variant. The front of the cartons has a cut-out section that allows visibility of the cup inside. The surface is matte with a slight sheen, suggesting a high-quality finish. The branding is prominently displayed with the text 'MY COFFEE CUP' in bold white letters, along with additional product information and eco-friendly certifications.

    Material:Premium materials
    Use Case:Carton Boxes for food & drink products
    Carton Boxes packaging
    Carton Boxes

    The packaging consists of several colorful folding cartons arranged in a visually appealing display. Each carton features a smooth, flat construction with clean edges and folds, indicative of single-layer paperboard. The cartons are predominantly rectangular in shape, designed to stand upright. They showcase various colors and graphics, with a consistent design theme across the different products. The overall appearance is vibrant and engaging, aimed at attracting consumer attention.

    Material:Premium materials
    Use Case:Carton Boxes for food & drink products
    Carton Boxes packaging
    Carton Boxes

    The packaging consists of two distinct retail cartons for coffee capsules. The larger box is designed to hold multiple capsules, while the smaller box contains a smaller quantity. Both boxes feature a smooth, flat construction typical of single-layer paperboard, with clean edges and folds. The surface has a matte finish with a vibrant orange color, prominently displaying the brand name and product information. The graphics include white text and a simple icon of a coffee capsule, enhancing visibility and appeal.

    Material:Premium materials
    Use Case:Carton Boxes for food & drink products

    About the Brand

    unicaps gmbh, operating under the mycoffeecup.de brand, delivers organic and specialty coffee capsules to the German market with direct-to-consumer distribution. The company leverages eco-conscious packaging to reinforce its sustainability positioning, employing minimalist carton boxes for clarity and shelf impact.

    Founded in 2016, unicaps gmbh has cultivated a reputation for premium, Nespresso-compatible coffee products with an emphasis on high-quality raw materials and responsible sourcing. Packaging design is integral to their value proposition, as it communicates product differentiation, organic certifications, and aligns with broader consumer trends toward eco-friendly consumption. Their approach combines functional protection with strong visual branding, supporting both logistics and retail presence.

    Key Differentiator: unicaps gmbh stands out for its consistent use of recyclable carton packaging with prominent organic certifications, backed by a disciplined brand identity across product lines and a demonstrable commitment to sustainability.

    Founded:2016
    Website:mycoffeecup.de

    Design System

    Visual Style

    The packaging adopts a minimalist aesthetic with bold, flat colors (yellow, maroon, orange, brown, purple, green, blue) and clean sans-serif typography. The matte and glossy finishes are used selectively to differentiate SKUs and enhance shelf presence.

    Brand Identity

    Logo and brand name 'MY COFFEE CUP' are consistently positioned on all cartons, with BIO and organic certification icons providing visual cues for eco-friendliness. Iconography is restrained but clear, supporting product identification and reinforcing organic attributes.

    Packaging Design

    Material choices prioritize single-layer, recyclable paperboard for environmental responsibility. Structural features include precise folds, tuck-top closures, and occasional cut-outs for product visibility. The design philosophy emphasizes clarity, simplicity, and eco-communication.

    User Experience

    Design supports the customer journey by providing clear product information, easy opening and resealing, and strong visual cues for product variety. Packaging enhances perceived quality at unboxing and aligns with consumer expectations for sustainable, premium coffee products.

    Company Metrics

    Est. Monthly Revenue:
    $46,000 - $50,000
    Employees:
    11-50
    Business Model:
    D2C
    Industry:
    Food & Drink

    Business insights for unicaps gmbh based on available data

    Market Positioning

    Brand Values & Focus

    Sustainability
    Quality
    Transparency
    Innovation

    Key Competitors

    Nespresso
    Gourmesso
    Coffee Circle
    Jacobs Kaffee (JDE Peet’s)

    Target Market: Health-conscious and environmentally aware coffee consumers in Germany seeking premium, convenient coffee solutions with organic certification.

    Packaging Assessment

    A

    Overall Grade

    81%Average Score
    Unboxing Experience
    83%
    A

    Visual appeal and presentation quality

    Logistics Safety
    78%
    B

    Packaging durability and protection

    Sustainability
    87%
    A

    Eco-friendliness and recyclable materials

    Packaging Costs
    75%
    B

    Cost efficiency and value for money

    Packaging assessment for unicaps gmbh based on industry standards and best practices

    Frequently Asked Questions

    What type of packaging formats does unicaps gmbh use for its coffee capsules?

    unicaps gmbh employs single-layer paperboard folding carton boxes, typically with tuck-top closures, to package their coffee capsules. These structures are designed for both retail display and e-commerce shipping.

    How does unicaps gmbh address sustainability in its packaging?

    The company utilizes recyclable paperboard materials, minimizes plastic use, and emphasizes eco-friendly certifications such as BIO labeling, aligning its packaging with environmentally responsible practices.

    Is the packaging optimized for shipping safety and product integrity?

    The folding carton designs offer adequate protection for lightweight coffee capsules during transit, though they prioritize sustainability and presentation over heavy-duty protection.

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