Twenty DC packaging
Twenty DC, a French D2C beauty and wellness company, specializes in collagen-based supplements and skincare solutions. Their packaging strategy leverages rigid and carton cylindrical containers with vibrant branding, prioritizing shelf appeal and user experience alongside logistical safety.
Packaging Portfolio
Twenty DC employs a portfolio of cylindrical rigid boxes and folding carton containers, utilizing thick-walled structures for durability and a premium tactile feel. Packaging features matte or glossy finishes and color-coded lids, with detailed botanical and fruit illustrations to reinforce SKU differentiation and product appeal. Labels are clear and professionally applied, supporting both regulatory and branding requirements. The structural choice balances product protection with retail display optimization, while consistent visual themes enhance brand recall.
The packaging is a cylindrical container with a smooth, flat construction. It features a white exterior with colorful graphics depicting tropical fruits. The edges are clean and precise, indicating a well-constructed folding carton. The lid is a separate component that fits snugly on top, suggesting a secure closure. The overall appearance is lightweight and designed for retail display.
The packaging is a cylindrical rigid box with a thick wall construction, typically 2-3mm thick, giving it a sturdy and premium feel. The exterior is adorned with a vibrant yellow background featuring floral graphics and peach illustrations, suggesting a cosmetic product. The lid is likely a separate piece that fits snugly on top, providing a secure closure. The overall appearance is luxurious, with a matte finish that enhances its aesthetic appeal.
The packaging consists of cylindrical containers with a smooth, glossy finish. The containers are predominantly white with a vibrant blue lid. Each container features a botanical design with leaves and flowers, indicating a natural or organic product theme. The labels are clean and well-defined, with the product name 'COLLAGÈNE INTENSE ARTICULATIONS' prominently displayed in bold lettering.
The packaging consists of two cylindrical containers with a smooth, thick wall construction. Each container has a vibrant green lid and a white body featuring colorful graphics of strawberries and other elements. The design is clean and modern, with a matte finish. The containers are labeled with product information and branding elements prominently displayed.
The packaging consists of a cylindrical carton with a smooth, flat construction. It features a bright yellow lid with a white base. The carton displays a vibrant design with illustrations of peaches and floral elements, emphasizing a fresh and appealing aesthetic. The text is printed in a clear, bold font, indicating the product name and description.
About the Brand
Twenty DC operates in the beauty and wellness sector, focusing on locally produced collagen supplements for skin, hair, and joint health. Their packaging emphasizes a premium, contemporary aesthetic, integrating botanical and fruit-inspired visuals to reinforce product benefits and brand positioning.
Founded in 2021 and based in Lyon, France, Twenty DC leverages a direct-to-consumer e-commerce model to deliver high-quality, French-made beauty supplements. Their strong emphasis on design consistency, sustainability messaging, and secure, aesthetically pleasing packaging supports both branding and customer satisfaction initiatives.
Key Differentiator: Locally manufactured products, rapid result claims, and packaging that marries sustainability with visual impact differentiate Twenty DC in the competitive beauty supplements market.
Design System
Visual Style
Modern sans-serif typography, bold color palettes (white bases with vibrant blues, greens, and yellows), and illustrative graphics centered on botanicals and fruits. The aesthetic is clean, contemporary, and wellness-focused.
Brand Identity
The TWENTY DC logo is consistently displayed on all packaging, accompanied by product-specific names and visual motifs. Iconography is minimal, relying on color and illustration for differentiation. Consistency is maintained across SKUs through repeated design elements and layout structure.
Packaging Design
Material selection prioritizes sturdy rigid board and recyclable folding carton, supporting both product integrity and sustainability messaging. Structural designs focus on cylindrical forms for enhanced shelf presence and secure closures, with finishes that reinforce a premium position.
User Experience
Packaging is engineered for ease of opening, product protection, and strong shelf impact. The unboxing process is visually engaging, with tactile finishes and vibrant graphics enhancing perceived value. Design supports brand story communication and fosters customer loyalty through repeatable, positive experiences.
Company Metrics
Business insights for Twenty DC based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious beauty and wellness consumers in France and broader European markets seeking premium, fast-acting collagen supplements.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Twenty DC based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Twenty DC use for its supplements?
Twenty DC primarily utilizes cylindrical rigid boxes and folding carton containers, featuring matte or glossy finishes, vibrant lids, and botanical or fruit-themed graphics for enhanced shelf presence and product protection.
How does Twenty DC address sustainability in its packaging?
The brand emphasizes sustainability through the use of recyclable materials and packaging designs that minimize excess waste, aligning with consumer demand for eco-friendly beauty products.
What is the focus of Twenty DC’s packaging design?
The design centers on modern, clean typography, bold color palettes, and botanical illustrations, all contributing to a cohesive brand identity and a premium unboxing experience.
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