Sencha House packaging
Sencha House curates premium Japanese green tea for mindful consumers, leveraging a direct-to-consumer model with a focus on ritual and cultural authenticity. Their packaging strategy utilizes minimalist, high-quality materials and precise branding to reinforce a premium, ritual-oriented tea experience.
Packaging Portfolio
Sencha House employs a diverse packaging mix including cylindrical canisters with pastel branding, rigid and folding carton boxes, and high-barrier stand-up pouches. This selection supports both product freshness and premium shelf presence. Packaging materials range from paperboard and tin for structural integrity to composite flexible films for moisture and aroma protection. The use of resealable closures and minimalist labeling enhances user convenience while reinforcing a ritualistic, high-end positioning within the specialty tea segment.
The packaging is a flat, stand-up pouch made of a flexible material, likely a combination of plastic and foil. It features a matte black finish with a glossy logo and text. The top has a resealable zipper closure, and the overall shape is rectangular with a slightly tapered bottom for stability. The front displays the product name and brand prominently, while the back likely contains additional product information and nutritional facts.
The packaging is a stand-up pouch made of a smooth, shiny material that has a silver exterior. It features a flat bottom allowing it to stand upright. The pouch has a resealable top with a zipper closure, which is common for maintaining freshness. The front of the pouch displays a rectangular label with a bold red background and white text, indicating the product name 'SENCHA' in large font, along with additional text in smaller font below. The overall shape is tall and somewhat narrow, typical for tea packaging.
The packaging consists of three cylindrical canisters, each with a smooth, flat surface and a glossy finish. The canisters are primarily white with colored labels that feature different pastel shades (yellow, green, and pink) corresponding to the tea varieties. Each label includes a logo at the top, product name, and net weight information, all printed in clear, legible fonts. The overall design is minimalist and elegant, emphasizing the premium nature of the product.
The packaging consists of two distinct components: a rectangular rigid box and a cylindrical tin. The rigid box is white with a smooth finish, featuring a clean design with a green fan logo on the front. The edges are sharp and well-defined, indicating high-quality construction. The cylindrical tin is also white with a glossy finish, adorned with a green logo and product information. The lid fits snugly, ensuring the contents are secure.
The packaging is a folding carton made of smooth, flat paperboard with a clean, precise construction. It features a predominantly white exterior with green and brown accents. The edges are sharp and well-defined, indicating a high-quality print finish. The front displays the product name 'Japanese Sencha' prominently, along with the brand name 'Harney & Sons' in a decorative font. The sides include additional product information and ingredients, printed in a clear, legible format. The overall design is elegant and consistent with premium tea branding.
About the Brand
Sencha House is a Torino-based D2C brand specializing in high-grade Japanese green tea sourced from Ikeda, Kagoshima. The company emphasizes mindfulness and cultural ritual, targeting discerning tea enthusiasts through a premium, curated product offering.
Founded in 2024, Sencha House operates with a small team and a focus on building a niche community around Japanese tea culture. The brand’s packaging reflects its commitment to quality and ritual by employing clean, minimalist designs, pastel color accents, and robust material choices that protect product integrity while enhancing perceived value. As Sencha House expands, its packaging will play a critical role in differentiating the brand in the crowded premium beverage segment.
Key Differentiator: Exclusive reseller of Ikeda green tea, blending premium sourcing with ritual-centric branding and packaging for an elevated consumer experience.
Design System
Visual Style
The visual system is grounded in minimalism, using clear sans-serif typography, a predominantly white base with pastel accent colors (yellow, green, pink), and restrained graphical elements. The overall aesthetic communicates calmness and premium quality.
Brand Identity
Brand assets include the SENCHA logo, product-specific labels, and consistent use of pastel color codes. Iconography is limited but clean, supporting a cohesive brand narrative across all SKUs. Logo and product identifiers are always prominent, ensuring immediate brand recall.
Packaging Design
Material selection prioritizes rigid paperboard, glossy tins, and composite flexible pouches with resealable features. The structural approach emphasizes protection, shelf appeal, and ease of use, with a preference for clean lines and uncluttered surfaces.
User Experience
Packaging is designed to facilitate a ceremonial unboxing, with tactile finishes and clear labeling guiding the consumer through the tea ritual. The visual and structural elements work together to enhance both product protection and the emotional connection to the brand.
Company Metrics
Business insights for Sencha House based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious, premium-oriented consumers interested in Japanese tea culture, mindfulness, and ritual-driven beverage experiences.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Sencha House based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Sencha House use for its products?
Sencha House utilizes cylindrical canisters, rigid and folding carton boxes, and flexible stand-up pouches. These formats are selected for their ability to preserve freshness, support premium positioning, and visually communicate the brand’s minimalist aesthetic.
How does Sencha House address sustainability in its packaging?
While prioritizing product protection and premium materials, Sencha House incorporates recyclable substrates where possible. However, the use of mixed materials (such as foil-lined pouches) may limit overall recyclability.
How does packaging contribute to Sencha House's brand experience?
Packaging design leverages minimalism, tactile finishes, and ritual-driven details to enhance the unboxing experience, reinforcing both the product's quality and the brand’s focus on mindfulness.
Discover other Food & Drink companies
Explore more companies in the food & drink industry and their packaging strategies
kerex - terre exotique
Food & Drink
Kerex - Terre Exotique specializes in the international trade of gourmet food and drink products, offering a unique selection of spices and culinary ingredients.
Terres de Café
Food & Drink
Terres de Café is a specialty coffee retailer based in Paris, France, known for its commitment to sustainability and high-quality coffee sourcing.
Thés de la Pagode
Food & Drink
Thés de la Pagode is a French company specializing in organic teas and infusions, focusing on health and well-being. Established in 1987, they prioritize sustainable practices and high-quality ingredients sourced through fair trade.