Selfless by Hyram packaging
Selfless by Hyram operates in the beauty and skincare sector, offering vegan and sustainable skincare products through a direct-to-consumer model. The brand's packaging strategy centers on sustainability, visual appeal, and consistent retail presentation using custom-designed carton boxes and cosmetic tubes.
Packaging Portfolio
Selfless by Hyram's packaging portfolio is characterized by the use of custom-designed folding carton boxes constructed from single-layer paperboard, paired with flexible plastic squeeze tubes. The cartons exhibit precise edges, clean folds, and vibrant, ingredient-centric graphics that enhance retail display and consumer engagement. Material selection emphasizes recyclability and visual clarity, while the structural approach ensures adequate protection for lightweight skincare formulations. The combination of matte and glossy finishes, along with consistent color themes and branding, aligns with industry best practices in eco-friendly beauty packaging.
The packaging consists of a smooth, flat construction with clean edges and folds, indicative of a folding carton. The exterior features a glossy finish with vibrant colors and graphics, showcasing a modern design. The carton is primarily white with colorful illustrations, likely representing the product's ingredients or benefits. The packaging is designed to hold a cosmetic product, as evidenced by the tube displayed alongside it.
The packaging consists of several cosmetic tubes displayed against various natural backgrounds. Each tube has a smooth, flat construction typical of single-layer paperboard. The tubes are predominantly white with vibrant turquoise accents and feature a clean design with precise edges. The caps are typically white, adding to the overall aesthetic. The graphics include product names and branding elements prominently displayed on the front of each tube.
The packaging consists of a smooth, flat construction made from single-layer paperboard. It features clean, precise edges and folds, typical of retail packaging. The exterior is predominantly a vibrant teal color with tropical-themed graphics, including illustrations of plants and leaves. The front displays the product name and brand prominently, with a matte finish that gives it a modern look.
The packaging consists of a rectangular folding carton and a squeeze tube. The carton features a smooth, flat construction with clean edges and precise folds, predominantly in a light color with vibrant graphics. The tube is made of a flexible plastic material, with a glossy finish and a tapered design for easy dispensing. The carton is adorned with colorful illustrations and text, while the tube has a simple design with minimal text.
The packaging consists of several slender, rectangular boxes made of smooth, flat paperboard. Each box features clean, precise edges and folds, indicative of a folding carton design. The boxes are predominantly white with colorful graphics and branding elements. The surface appears to have a matte finish, enhancing the visual appeal. The boxes are designed for retail display, showcasing the product information prominently on the front.
The packaging consists of a rectangular carton box that houses a squeeze tube. The carton features a smooth, flat construction with clean edges and folds, indicative of single-layer paperboard. The exterior is printed with vibrant colors, primarily blue and white, and includes product information and branding elements. The tube is made of a flexible plastic material with a white cap, showcasing a glossy finish.
About the Brand
Selfless by Hyram is a skincare brand driven by ethical sourcing, environmental consciousness, and social impact initiatives. Their packaging approach leverages custom-designed folding cartons and cosmetic tubes to deliver a cohesive, modern retail experience while prioritizing sustainability.
Founded by skincare influencer Hyram Yarbro, Selfless by Hyram combines product efficacy with a clear commitment to transparency and responsible packaging. The use of recyclable paperboard and plastic tubes, paired with vibrant graphics and ingredient-focused design, reflects both industry standards and the brand's sustainability goals. By integrating environmental messaging and visually distinctive branding elements, Selfless by Hyram aligns its packaging with consumer expectations for eco-friendly beauty products.
Key Differentiator: The brand's unique value lies in its integration of high-impact visual packaging with sustainability principles and strong influencer-driven authenticity, supported by clear communication of social impact partnerships.
Design System
Visual Style
The brand employs a clean, modern aesthetic with sans-serif typography and a palette dominated by white, teal, and bright accent colors. Visual hierarchy is maintained through bold product names and ingredient highlights.
Brand Identity
Consistent use of the 'selfless by hyram' logo, clear product naming, and colorful ingredient illustrations define the visual identity. Iconography is minimal, focusing on clarity and ingredient representation, supporting strong shelf recognition.
Packaging Design
Material choices prioritize recyclable paperboard for cartons and lightweight plastics for tubes. Structural designs are minimalistic yet robust, with an emphasis on flat surfaces, clean folds, and efficient use of space to reduce material waste.
User Experience
Design choices support a positive unboxing experience through high-contrast graphics, tactile finishes, and clear labeling. The packaging guides users intuitively from opening to application, reinforcing brand values and encouraging repeat engagement.
Company Metrics
Business insights for Selfless by Hyram based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Ethically conscious skincare consumers, primarily Gen Z and Millennials seeking sustainable, vegan, and socially responsible beauty products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Selfless by Hyram based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Selfless by Hyram use for its products?
Selfless by Hyram primarily utilizes custom folding carton boxes made from single-layer paperboard and flexible plastic cosmetic tubes. These formats are designed to balance product protection, shelf appeal, and recyclability.
How does Selfless by Hyram address sustainability in its packaging?
The brand employs recyclable materials for its cartons and emphasizes minimalistic, resource-efficient design. Environmental messaging is integrated into the branding, reflecting a broader commitment to reducing packaging waste.
How effective is Selfless by Hyram's packaging for logistics and product safety?
The folding carton and tube combination provides moderate to high protection for skincare products during shipping, with packaging structures designed to minimize damage and maintain product integrity.
How does Selfless by Hyram's packaging compare to competitors in the same industry?
Compared to brands like The Ordinary and Youth to the People, Selfless by Hyram's packaging emphasizes vibrant aesthetics and sustainability, with a focus on influencer-led branding and clear ingredient communication.
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