Savons Arthur packaging
Savons Arthur specializes in handcrafted, organic soaps and personal care products, prioritizing sustainability through the use of natural, locally sourced ingredients. Their packaging strategy leverages eco-friendly carton formats designed to reinforce their artisanal and environmentally conscious brand position.
Packaging Portfolio
Savons Arthur’s packaging portfolio is characterized by the exclusive use of recyclable kraft carton boxes, often featuring integrated spouts and handle cut-outs to facilitate dispensing and handling of liquid products. The structural design relies on folding carton formats that balance lightweight construction with retail shelf stability. The printed elements are minimal, focusing on essential branding and eco-certification icons, while the absence of plastic or laminated finishes underscores the brand’s commitment to sustainability. This approach ensures coherence between packaging function, environmental responsibility, and brand narrative.
The packaging is a rectangular, flat construction made of single-layer paperboard, featuring a smooth surface without any visible fluted layers. The exterior is a natural kraft color, giving it an eco-friendly appearance. The top of the box has a cut-out handle for easy carrying. The front displays a large label with product information, including the brand name 'SAVONS ARTHUR' prominently featured. The label is printed in a combination of gray and white colors, with various graphics and text elements that provide details about the product. The edges of the box are clean and precise, indicating a well-constructed folding carton.
The packaging is a folding carton made from a single layer of paperboard, featuring a smooth, flat construction. It has a rectangular shape with a spout at the bottom for dispensing. The exterior is a kraft brown color, typical for eco-friendly packaging. The edges are clean and precise, with a glossy finish on the printed label. The top has a tuck flap closure, and the base is designed to hold the spout securely. The carton is lightweight and appears to be designed for retail display.
The packaging is a rectangular, flat construction made from single-layer paperboard, featuring a smooth surface without any visible fluted layers. It is predominantly brown in color, indicative of kraft paper, and has a clean, precise edge. The front displays a large label with vibrant graphics and text, while the sides are plain with minimal branding. The top has a handle cut-out for easy carrying, and the bottom is flat for stability.
The packaging is a rectangular, flat construction made from a single layer of paperboard, presenting a smooth surface without visible fluted layers. The exterior is a kraft brown color, suggesting a natural, eco-friendly aesthetic. The front features a large label with a dark gray background, displaying the brand name 'SAVONS ARTHUR' prominently at the top, along with product information and graphics. The edges are clean and precise, indicating a well-constructed carton. The top has a cut-out handle for easy carrying, and the bottom is flat, allowing it to stand upright. The overall design is functional and appealing for retail display.
The packaging is a rectangular carton box with a smooth, flat construction, featuring a spout for dispensing. The box has clean, precise edges and folds, typical of a folding carton. The exterior is primarily brown kraft with a matte finish, and the surface appears sturdy yet lightweight. The front displays a label with product information, while the side has a spout cap for easy pouring.
The packaging is a rectangular, upright box made from a single layer of brown paperboard. It has smooth, flat surfaces without any visible fluted layers, indicating it is a folding carton. The edges are clean and precise, and the box features a front label that includes product information. The overall appearance is lightweight and suitable for retail display.
About the Brand
Savons Arthur is a French artisanal soap manufacturer recognized for its commitment to natural ingredients and sustainable product development. Its packaging approach is tightly aligned with its brand values, utilizing simple, recyclable carton boxes that support both product visibility and environmental objectives.
Operating since 2014 in Sceaux-du-Gâtinais, France, Savons Arthur manufactures a diverse range of personal and household care products using 100% organic plant-based materials. The company’s packaging is intentionally minimalistic, leveraging uncoated kraft paperboard for a natural aesthetic and functional spout-enabled structures for liquid products. This approach optimizes for logistics efficiency while maintaining a strong eco-friendly narrative.
Key Differentiator: Savons Arthur’s packaging consistently integrates eco-certification elements and unembellished kraft materials, differentiating the brand in a crowded market by visually and structurally reinforcing its sustainability claims.
Design System
Visual Style
Typography is utilitarian and legible, typically sans-serif, favoring high-contrast layouts for product information clarity. The color palette is dominated by natural kraft browns, complemented by muted accent colors related to product variants (e.g., lavender, orange), reinforcing the natural and organic positioning.
Brand Identity
Savons Arthur employs prominent logo placement and consistent use of eco-certification icons. Iconography is sparse and functional, supporting product identification and sustainability messaging. Visual consistency is achieved through a repetitive layout structure and restrained use of decorative graphics.
Packaging Design
Material selection centers on uncoated kraft paperboard for its recyclability and tactile appeal. Structural design prioritizes ease of use—such as spouts and handles—while minimizing excess material. The design philosophy values functionality, environmental impact, and clear communication of product contents.
User Experience
The packaging design supports a straightforward, transparent customer journey by enabling easy identification, carrying, and dispensing. The unboxing process is simple and unfussy, underscoring the brand’s honesty and eco-focus while delivering a tactile, artisanal experience aligned with consumer expectations for sustainable goods.
Company Metrics
Business insights for Savons Arthur based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious consumers seeking organic, natural personal care and household products, with a focus on sensitive skin and family use.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Savons Arthur based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Savons Arthur primarily use?
Savons Arthur primarily uses single-layer kraft paperboard for its carton packaging, focusing on recyclability and minimal environmental impact.
How does the packaging design support the brand's sustainability goals?
The design uses earthy color palettes, minimal coatings, and clear eco-certification labels, ensuring the packaging is both recyclable and communicates the brand’s environmental commitments.
Are Savons Arthur's packaging solutions optimized for e-commerce shipping?
The folding carton structures and inclusion of functional features like handles and spouts offer moderate protection and convenience, suitable for direct-to-consumer shipments, albeit with limited advanced protective elements.
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