Sardanelli packaging
Sardanelli is a heritage Italian seafood producer specializing in premium canned tuna and related products. Their packaging approach emphasizes traditional aesthetics, robust material choices, and high brand visibility, supporting both product preservation and a premium unboxing experience.
Packaging Portfolio
Sardanelli’s packaging portfolio encompasses rigid metal tins, clear glass jars with metal lids, single-layer paperboard cartons, and branded paper shopping bags. The use of metal and glass ensures high barrier protection for seafood, supporting product freshness and extended shelf life. Custom cartons and gift boxes are utilized for specialty and multipack offerings, with precise die-cutting and premium print finishes enhancing shelf appeal. Structural choices prioritize both product security and presentation, adapting to direct-to-consumer logistics and retail environments. Branding is consistently applied across all formats, reinforcing product traceability and premium positioning.
The packaging is a white paper shopping bag with a sturdy construction. It features a large, bold graphic design on the front that reads 'LOVE TUNA' in a playful font. The text is primarily red, contrasting sharply against the white background. The bag has a square base and is designed to stand upright. It includes two white rope handles for easy carrying. The overall appearance is clean and modern, with no visible wear or damage.
The packaging is a smooth, flat construction made of single-layer paperboard. It features clean, precise edges and folds, with a predominantly white exterior. The surface has a matte finish with printed graphics in brown. The design includes playful illustrations and text, creating a light-hearted branding approach. The box has a rectangular shape with a standard tuck flap closure at the top.
The packaging consists of a clear glass jar with a metal screw-on lid. The jar is cylindrical in shape, showcasing the contents inside, which appear to be tuna fillets. The lid is metallic, likely with a smooth finish, and features a prominent blue label. The label includes the brand name 'SARDANELLI' in bold white letters, along with product information in Italian, indicating the contents and quality. The overall appearance is clean and professional.
The packaging features a smooth, flat construction typical of folding cartons. It is predominantly white with vibrant red text and graphics. The edges are clean and precise, indicating a well-constructed box. The front displays a large logo and product information, while the sides may have additional details or branding elements.
The packaging is a rectangular metal tin with a hinged lid. The exterior features a dark blue background with gold accents and ornate decorative elements. The front prominently displays the brand name 'Sardanelli' in an elegant script font, along with the product name 'TONNO' (tuna) and additional text indicating it is packed in olive oil. The lid has a smooth finish, while the sides are slightly curved, giving it a robust appearance. The overall design conveys a premium feel, suitable for food packaging.
The packaging consists of three glass jars, each containing different food products. The jars are cylindrical in shape with a clear glass body, allowing visibility of the contents inside. Each jar features a distinct label that wraps around the body, showcasing product information and branding. The labels have a rustic design with a combination of colors, including cream, black, and red, and feature handwritten-style fonts for a personal touch.
About the Brand
Sardanelli is an established seafood brand known for its premium canned tuna and diverse seafood offerings. Their packaging approach integrates high-quality metal tins, glass jars, and custom cartons, reflecting a blend of Italian tradition and modern food safety standards.
Founded in 1817, Sardanelli leverages its deep-rooted heritage to create packaging that communicates authenticity and craftsmanship. The company utilizes robust materials such as metal, glass, and high-grade paperboard to ensure product integrity and a consistent consumer experience. Traceability and sustainability are central to their approach, with clear branding and detailed product information featured across all packaging types. Sardanelli’s packaging portfolio serves both direct-to-consumer and B2B channels, adapting to retail, gifting, and logistics requirements.
Key Differentiator: Full product traceability, integration of traditional Italian design elements, and a strong focus on sustainable sourcing distinguish Sardanelli within the premium seafood segment.
Design System
Visual Style
Typography features elegant script and bold sans-serif fonts, paired with a color palette dominated by deep blues, golds, reds, and whites. The aesthetic combines traditional Italian motifs with modern, clean layouts.
Brand Identity
The Sardanelli logo is prominently displayed on all primary and secondary packaging, with consistent use of iconography and decorative graphics that communicate quality and heritage. Visual consistency is maintained across product lines via color and typographic standards.
Packaging Design
Material selection favors recyclability and durability—metal for tins, glass for jars, and sturdy paperboard for cartons. Structural design emphasizes product protection, easy stacking, and premium tactile qualities. Decorative finishes and spot varnishes are used for elevated shelf presence.
User Experience
The design facilitates clear product identification, informative labeling, and an engaging unboxing process. Packaging is tailored for both gifting and everyday use, supporting traceability and reinforcing brand trust throughout the customer journey.
Company Metrics
Business insights for Sardanelli based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, gourmet food enthusiasts, specialty retailers, and environmentally aware buyers within Italy and international premium food segments.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Sardanelli based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Sardanelli use for its seafood products?
Sardanelli primarily uses metal tins, glass jars with metal lids, custom cartons, and branded paper shopping bags. These formats are selected for their protective qualities, premium appearance, and alignment with the brand's traditional aesthetic.
How does Sardanelli address sustainability in its packaging?
Sardanelli emphasizes recyclable materials such as metal, glass, and paperboard, and prioritizes durable, reusable formats to minimize environmental impact. The brand’s commitment to sustainable fishing extends to packaging practices, though further use of compostable or post-consumer materials could enhance sustainability.
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