Rösttrommel GmbH Kaffeerösterei packaging
Rösttrommel GmbH Kaffeerösterei is a specialty coffee roaster based in Nuremberg, Germany, emphasizing hand-roasted quality and sustainability. Their packaging strategy utilizes modern, resealable flexible pouches and carton boxes designed for both product protection and strong brand presence.
Packaging Portfolio
Rösttrommel's packaging portfolio features high-barrier, flexible stand-up pouches with matte or glossy finishes, integrated resealable closures, and aroma-preserving one-way valves for coffee freshness. The brand also employs recyclable carton boxes for coffee capsules, utilizing paperboard for structural integrity and a natural aesthetic. Across formats, the packaging demonstrates a balance of vibrant, illustrative graphics and minimalist labeling to facilitate clear product differentiation and efficient retail display. Material selection and closure systems prioritize both product protection and consumer convenience, with an increasing focus on recyclability.
The packaging is a black, matte-finished bag with a flat bottom, designed for coffee. It features a resealable top with a zip closure. The front of the bag has a large, blank area for product labeling, while the upper section has a logo and product name printed in white. The overall shape is rectangular with smooth edges and a slightly crinkled texture due to the flexible material.
The packaging is a stand-up pouch made of a black material with a matte finish. It features a resealable top with a zip closure. The front displays a vibrant, colorful label with an illustration of a man roasting coffee, alongside the product name 'RÖSTTROMMEL ESPRESSO' and information about the coffee origin. The label includes a combination of orange and yellow hues, contrasting with the black background. The overall design is clean and modern, with clear typography.
The packaging is a flat, resealable coffee bag made of a flexible material. It features a white exterior with a colorful graphic design on the front. The bag has a rounded bottom and a top that can be sealed after opening. The front displays a portrait illustration of a man, along with text detailing the coffee's origin and flavor notes. The overall shape is rectangular, and the bag appears to be lightweight and designed for retail display.
The packaging is a stand-up pouch made of a black material with a glossy finish. The front features a vibrant label with abstract shapes in orange, yellow, and white, indicating the product name 'WITOCA' and its origin 'ECUADOR'. The top has a resealable zipper closure, and the overall shape is rectangular with a flat bottom for stability.
The packaging is a flat, square-shaped box made from a single layer of paperboard. It features a smooth, clean surface with precise edges and folds. The exterior is a light kraft color, giving it a natural appearance. The front of the box displays a prominent red logo and text, while the sides have minimal graphics, maintaining a simple and elegant design.
About the Brand
Rösttrommel specializes in direct-sourced, hand-roasted coffees and related accessories, placing a strong emphasis on ecological and social responsibility throughout their supply and packaging chain.
Founded in 2010, the company has developed packaging solutions that balance product freshness, logistical efficiency, and brand storytelling. Their use of resealable stand-up pouches, one-way valves, and recyclable paperboard cartons reflects an adaptive approach to preserving coffee quality while minimizing environmental impact. Consistency in visual design reinforces brand recognition, especially across e-commerce and retail channels.
Key Differentiator: Rösttrommel's packaging is distinguished by its integration of artisanal design elements with functional formats, supporting both premium positioning and sustainability objectives.
Design System
Visual Style
Typography is clean and modern, typically sans-serif, paired with a color palette featuring black, white, kraft, and bold accent hues such as orange and red. Aesthetic approach combines illustrative elements with minimalist layouts for visual clarity.
Brand Identity
Consistent logo placement, distinctive iconography (such as the coffee roaster illustration), and uniform graphical themes ensure strong visual recognition across all touchpoints. Visual consistency is maintained through standardized label sizing and color schemes.
Packaging Design
Material choices include multi-layer flexible films for pouches and recyclable paperboard for cartons. Structural design emphasizes resealability, freshness retention, and ease of storage, adhering to both consumer convenience and sustainability goals.
User Experience
Packaging is designed to enhance the customer journey with intuitive resealability, clear product information, and visually engaging graphics that reinforce brand storytelling. The unboxing process is streamlined, supporting both e-commerce and retail experiences.
Company Metrics
Business insights for Rösttrommel GmbH Kaffeerösterei based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Specialty coffee consumers seeking premium, sustainably sourced products, primarily in Germany and the broader DACH region, with a strong emphasis on e-commerce buyers and coffee enthusiasts.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Rösttrommel GmbH Kaffeerösterei based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Rösttrommel use for its coffee products?
Rösttrommel employs flexible stand-up pouches with resealable closures and one-way valves for coffee, as well as recyclable carton boxes for coffee capsules.
How does Rösttrommel address sustainability in its packaging?
The brand leverages recyclable materials such as paperboard and adopts minimalist design to reduce packaging waste, aligning with their sustainability commitments.
What is the visual identity of Rösttrommel's packaging?
Packaging features bold, modern graphics, prominent logo placement, and a color palette that supports both product differentiation and a cohesive brand presence.
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