RELX Vape packaging
RELX Vape operates as a direct-to-consumer e-commerce company in the vaping sector, offering vaping devices, e-liquids, and accessories. Their packaging strategy emphasizes vibrant, branded carton boxes, aiming for both shelf impact and regulatory clarity.
Packaging Portfolio
RELX Vape's packaging portfolio is characterized by the use of flat-folding carton boxes made from single-layer paperboard. Each retail carton employs a glossy finish with vibrant, flavor-specific graphics and prominent regulatory warnings, optimizing both visual differentiation and compliance. The structural design focuses on lightweight, compact formats that balance shelf appeal with logistical efficiency. All packaging analyzed features high print clarity, consistent branding, and clean, machine-folded edges, supporting both retail merchandising and online fulfillment.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth surface with clean edges and folds. The front displays vibrant graphics with a colorful design, including images of ice tea and a lemon, alongside product information. The back includes a warning label in bold text. The box has a glossy finish, enhancing the visual appeal.
The packaging is a flat, rectangular box made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The front displays vibrant graphics with a predominant red background and white text. The top includes a logo and product name, while the bottom has a warning label in black and white. The overall appearance is lightweight and designed for retail display.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth surface with clean edges and precise folds. The front displays a vibrant design with a gradient background transitioning from blue to cream, prominently featuring the brand name 'RELX' in bold white letters. Below the brand name, there is a product name 'Banana Freeze' in a smaller font, along with a nicotine strength indicator. The bottom section contains a warning label in black text on a white background, clearly stating the presence of nicotine and its addictive nature.
The packaging is a flat, rectangular carton designed for retail display. It features a smooth, single-layer paperboard construction with clean edges and precise folds. The front showcases vibrant graphics, including images of lemons and a colorful background, indicating a flavor profile. The carton is predominantly yellow and white, with a glossy finish that enhances the visual appeal. The back contains a warning label and product information in black text, contrasting with the bright colors on the front.
The packaging consists of two retail cartons for vape pods, each with a smooth, flat construction. The boxes are brightly colored, featuring a glossy finish with vibrant graphics. The front of each box displays the product name and flavor prominently, with a clear layout and bold fonts. The sides contain warning labels and product information. The edges are clean and precise, indicating a well-constructed folding carton design.
The packaging is a flat, rectangular carton made of single-layer paperboard. It features a smooth, flat construction without any visible fluted layers. The exterior is predominantly bright and colorful, showcasing a vibrant design that includes images of chrysanthemums and a clear product name. The edges are clean and precise, indicating a well-constructed fold. The carton has a glossy finish that enhances the visual appeal.
About the Brand
RELX Vape is a mid-sized player in the vaping industry, focusing on delivering vaping products to health-conscious adults seeking alternatives to traditional smoking. The brand leverages e-commerce channels to reach a broad customer base with a diverse product range.
The company prioritizes product safety and customer satisfaction, sourcing devices and e-liquids from reputable manufacturers. RELX Vape's packaging approach is marked by bright, modern visual cues and compliance-focused labeling, supporting both brand identity and regulatory requirements. Their packaging strategy reflects industry standards for retail display and logistics, while also considering evolving consumer preferences.
Key Differentiator: RELX Vape distinguishes itself through consistent, highly branded packaging that emphasizes both flavor differentiation and strict adherence to nicotine warning requirements.
Design System
Visual Style
The visual design leverages bold, saturated colors unique to each flavor, paired with clean, sans-serif typography for readability. Vibrant gradients and high-contrast text enhance shelf visibility and digital presentation.
Brand Identity
Branding is consistent and prominent, with the RELX logo and company name always positioned at the top of the carton. Iconography is limited, prioritizing regulatory warnings and product clarity. The visual system maintains strict consistency in logo usage, color assignments, and placement of required warnings.
Packaging Design
Material selection centers on lightweight, recyclable paperboard for folding cartons, optimizing for cost and retail display. Structural design favors flat, rectangular formats with precise folds and a glossy finish to reinforce a modern, premium feel.
User Experience
Design decisions facilitate straightforward unboxing, clear product identification, and immediate regulatory compliance. The packaging enhances the customer journey by combining strong visual cues with tactile quality, while informative labeling supports user confidence and ease of selection.
Company Metrics
Business insights for RELX Vape based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Adults seeking safer alternatives to combustible tobacco, primarily health-conscious consumers in regulated vaping markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for RELX Vape based on industry standards and best practices
Frequently Asked Questions
What materials are used in RELX Vape's packaging?
RELX Vape primarily uses single-layer paperboard for its folding carton boxes, designed for lightweight protection and effective retail presentation.
How does RELX Vape address sustainability in its packaging?
While the primary materials are recyclable, there is limited publicly available information on advanced sustainability initiatives such as the use of recycled content or biodegradable coatings.
Is the packaging compliant with regulatory requirements?
Yes, all observed packaging prominently features nicotine warnings and product information, aligning with industry regulations for vaping products.
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