IVG packaging
IVG, a leading vaping brand based in the UK, specializes in e-liquids and vaping devices distributed globally. Their packaging strategy leverages visually striking carton boxes, designed for both retail appeal and regulatory compliance, supporting brand recognition and product protection.
Packaging Portfolio
IVG’s packaging portfolio consists primarily of custom-designed folding carton boxes made from single-layer paperboard. The packaging is engineered for shelf presentation, featuring vibrant colors, glossy finishes, and robust structural integrity suitable for retail and e-commerce channels. Each unit is optimized for product-specific fit, with compartments for multi-pack configurations and ample space for regulatory information. While the material choice supports recyclability, the inclusion of glossy coatings may impact eco-friendliness. All packaging incorporates prominent branding and compliance features, ensuring consistency and consumer safety.
The packaging is a tall, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with colorful graphics and branding elements. The front displays a large number '12' and the product name 'STRAWBERRY ICE' in bold fonts, while the sides include warnings and product information. The overall design is vibrant and eye-catching, suitable for retail display.
The packaging is a folding carton box made of smooth, single-layer paperboard. It features a rectangular shape with clean edges and precise folds. The exterior is predominantly white with vibrant colors and graphics. The front displays a large logo and product name, while the sides contain product information and warnings. The box has a glossy finish, enhancing its visual appeal.
The packaging is a folding carton box made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior is predominantly a vibrant turquoise color with black and white accents, showcasing a modern design. The front displays the product name 'SAVR' in bold black lettering, alongside the IVG logo. The back includes product information and warnings in smaller text, printed in black against the turquoise background.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior is predominantly yellow with black and white graphics. The front displays the product name 'SAVR' prominently along with the IVG logo. The back includes warning labels and product information. The carton has a glossy finish, enhancing the visual appeal.
The packaging consists of a smooth, flat construction with clean edges and folds. It features a predominantly white exterior with colorful graphics, including a blue and black color scheme. The box has a glossy finish, enhancing its visual appeal. The front displays the product name 'IVG AIR' prominently, along with a graphic representation of the product. There are also warning labels regarding nicotine content and age restrictions. The box is designed to hold multiple vape cartridges, as indicated by the compartments visible on the sides.
About the Brand
IVG is a prominent manufacturer and distributor of vaping products, including e-liquids, pod kits, and vaping devices. The company operates in over 100 countries, utilizing a B2C model with strong e-commerce integration and extensive retail partnerships.
Founded in 2016 and headquartered in Preston, UK, IVG has built a reputation for quality, innovation, and compliance, demonstrated by ISO 9001:2015 certification and third-party lab testing. Their packaging portfolio is characterized by vibrant designs, clear product categorization, and the consistent application of nicotine warnings, balancing consumer appeal with industry regulation. IVG’s product lines, such as IVG Intense Salts and IVG Pro, are supported by tailored packaging formats that emphasize flavor differentiation and shelf impact.
Key Differentiator: IVG distinguishes itself through award-winning product quality, a focus on compliance and international standards, and visually dynamic packaging that reinforces both brand identity and regulatory messaging.
Design System
Visual Style
IVG applies bold, sans-serif typography and a dynamic color palette featuring whites, blues, yellows, and turquoises. The overall aesthetic is modern and visually impactful, designed for high shelf visibility and appeal to a young adult demographic.
Brand Identity
The IVG logo is consistently placed prominently on all packaging, accompanied by clear product names and nicotine warnings. Iconography is used to highlight flavor variants and compliance symbols, ensuring visual consistency and regulatory clarity across product lines.
Packaging Design
Material choices center on single-layer paperboard for folding carton boxes, prioritizing structural integrity and print quality. The structural design philosophy emphasizes secure product containment, ease of access, and efficient space utilization for multi-pack and device formats.
User Experience
Packaging design enhances the customer journey through high-impact visuals at unboxing, clear product differentiation, and transparent compliance communication. The tactile quality and glossy finish aim to reinforce perceived value, while compartmentalized structures support organized and secure product presentation.
Company Metrics
Business insights for IVG based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Adult consumers seeking alternatives to traditional smoking, with a focus on retail and online shoppers in regulated markets worldwide.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for IVG based on industry standards and best practices
Frequently Asked Questions
What types of packaging does IVG use for its products?
IVG utilizes single-layer folding carton boxes with glossy finishes, incorporating vibrant color schemes and bold graphics. Packaging formats are tailored for specific product types, ensuring both product security and retail display effectiveness.
How does IVG address sustainability in its packaging?
IVG integrates sustainability primarily through its reusable product lines and selection of recyclable carton materials, though reliance on single-use glossy finishes may limit full eco-friendly optimization.
What regulatory features are included in IVG's packaging?
All packaging prominently displays nicotine warning labels, age restriction icons, and product safety information to meet global vaping compliance standards.
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