AIRSCREAM UK packaging
AIRSCREAM UK offers vaping devices, nicotine pouches, and accessories targeting adult consumers seeking alternatives to traditional cigarettes. Their packaging approach leverages retail-ready carton boxes designed for compliance, brand visibility, and optimized shelf appeal.
Packaging Portfolio
AIRSCREAM UK utilizes single-layer folding carton boxes as the primary packaging format for vape pods and nicotine products. These cartons feature smooth, high-quality finishes—either glossy or matte—and often include die-cut windows for product visibility. The structural design focuses on precise folding and clean edges, ensuring reliable product containment and a premium retail appearance. Prominent branding, regulatory warnings, and minimalistic graphic layouts are consistent across all SKUs, reflecting a unified approach optimized for both compliance and consumer shelf appeal.
The packaging is a flat, rectangular folding carton with a smooth, white exterior. It features a clean design with a prominent logo and product name on the front. The edges are crisp and well-defined, indicating a precise folding construction. The carton is designed to hold two vape pods, which are visible through cutouts on the sides. The surface has a matte finish with a slight sheen in areas where the logo is printed.
The packaging is a tall, rectangular box with a smooth, flat construction. It features clean, precise edges and folds, indicative of a folding carton. The exterior is predominantly white with a glossy finish, enhancing its visual appeal. The front of the box displays a large 'H' in a light green color, indicating the product name 'HONEY YUZU'. The top corner has a red 'NEW' label, adding a promotional element. The back of the box contains a warning about nicotine addiction, printed in black text on a white background, which is typical for tobacco-related products.
The packaging is a flat, rectangular folding carton designed for retail display. It features a smooth, white paperboard construction with a glossy finish. The edges are clean and precise, indicating high-quality manufacturing. The front of the carton prominently displays the brand name 'AIRSREAM' in bold, uppercase letters, along with the product name 'HONEY YUZU'. The design includes a large 'NEW' label in a bright color, enhancing visibility. The back of the carton contains a warning label regarding nicotine, printed in a smaller font. The overall design is minimalistic yet eye-catching, aimed at attracting consumers in a retail environment.
The packaging is a tall, rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with a glossy finish, showcasing vibrant colors and graphics. The front displays the product name 'Sm' in large, bold letters, with a teal color scheme. Below, there is a warning label in black and white, indicating the presence of nicotine. The overall design is modern and minimalistic, appealing to a youthful audience.
The packaging is a flat, rectangular carton with a smooth, single-layer construction. It features a white exterior with a glossy finish, prominently displaying the brand name 'AIRSREAM' at the top in bold black letters. Below the brand name, there is a large letter 'B' in a vibrant blue color, indicating the flavor, followed by the flavor name 'BLUE CREAM' in smaller text. The bottom section contains a warning statement about nicotine addiction, printed in black on a white background. The edges are clean and precise, with no visible fluting or corrugated layers. The carton is designed to hold two e-liquid pods, which are visible through cut-out windows on either side.
The packaging is a folding carton box designed to hold two refillable vape pods. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box has a clean, precise edge and fold, typical of retail packaging. The exterior is predominantly white with a glossy finish, enhancing its visual appeal. The front displays a transparent window showing the vape pods inside, along with printed text and graphics.
About the Brand
AIRSCREAM UK operates within the regulated vaping sector, focusing on product innovation and responsible consumer engagement. Their packaging strategy centers on retail carton boxes, prioritizing clear branding and mandatory safety warnings while maintaining a visually minimalistic presentation.
The brand’s packaging choices reflect market and regulatory obligations, such as age verification and nicotine warnings, while still maintaining a coherent aesthetic. The frequent use of folding carton boxes with high-quality finishes demonstrates a balance between visual appeal, product protection, and compliance. Their approach is particularly suited for shelf display and unambiguous product identification.
Key Differentiator: Distinctive use of clean, modern carton packaging with integrated health warnings and a consistent visual identity tailored to the vaping market.
Design System
Visual Style
Modern, minimalistic typography with bold sans-serif fonts; predominantly white color palette accented by vibrant product-specific colors; clean layouts with strong visual hierarchy.
Brand Identity
Consistent usage of the AIRSCREAM logo in bold, uppercase lettering; clear product naming and large, color-coded initials; iconography is limited, focusing on clarity and mandatory labeling.
Packaging Design
Primary use of recyclable paperboard cartons with simple folding structures; emphasis on flat, rectangular shapes that facilitate efficient stacking and display; window cutouts used for product visibility.
User Experience
Packaging design supports an intuitive unboxing process, with clear product information and compliance messaging presented up front. The visual consistency and tactile quality reinforce brand trust and enhance the retail and post-purchase experience.
Company Metrics
Business insights for AIRSCREAM UK based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Adult consumers in the UK seeking regulated, branded alternatives to traditional tobacco products, with an emphasis on health-conscious and lifestyle-oriented individuals.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for AIRSCREAM UK based on industry standards and best practices
Frequently Asked Questions
What types of packaging does AIRSCREAM UK primarily use?
AIRSCREAM UK primarily utilizes folding carton boxes with glossy or matte finishes, often featuring product windows and clear nicotine warnings for their vape pods and accessories.
How does AIRSCREAM UK address regulatory requirements in their packaging?
Packaging includes mandated nicotine warnings, age-restriction messaging, and clear product labeling, ensuring compliance with UK vaping and tobacco product regulations.
Is AIRSCREAM UK's packaging environmentally sustainable?
AIRSCREAM UK uses recyclable paperboard materials for most packaging; however, further information on advanced sustainability initiatives or certifications is not evident from available data.
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