Poméol packaging
Poméol specializes in clinically validated dietary supplements and cosmetics, leveraging apple-derived ingredients for health and beauty. Their packaging strategy reflects a premium, nature-inspired brand identity through refined carton formats and minimalist visual presentation.
Packaging Portfolio
Poméol’s packaging portfolio is dominated by high-quality folding carton boxes with matte finishes, chosen for their visual appeal and suitability for premium cosmetic and supplement products. The portfolio includes tall, slender cartons for serums, flat boxes for supplements, and dark glass bottles for liquid formulations. The use of recyclable paperboard and glass reflects moderate sustainability efforts, while structural choices prioritize retail shelf presence and e-commerce protection. Design motifs feature botanical illustrations and a restrained color palette, ensuring strong brand cohesion across product lines.
The packaging is a dark glass bottle with a black screw-on cap. The bottle has a cylindrical shape and a smooth surface. The label is predominantly green with white text, featuring the brand name 'Pômeol' prominently at the top. The label includes product information, including the name 'Sommeil réparateur' and details about the product's benefits. The overall design is clean and modern, with a focus on readability and simplicity.
The packaging consists of a smooth, flat construction with a light beige color and a matte finish. The design features botanical illustrations in dark green, along with the brand name 'Pômeol' prominently displayed. The edges are clean and precise, indicating a well-constructed folding carton. The packaging is lightweight and designed for retail display, likely containing skincare products.
The packaging is a tall, slender box with a smooth, flat construction. It features a pastel pink background with a botanical design in dark green. The box has clean, precise edges and folds, indicative of a folding carton. The front displays the product name 'Pôméol' prominently at the top, followed by the product type 'Sérum' and a brief description in smaller text. The overall finish appears matte with a slight texture.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth, clean surface with precise edges and folds. The front displays a predominantly white background with green accents. The text is printed in a modern sans-serif font, clearly presenting the product name and description. The box has a matte finish, giving it a premium feel, and there are no visible signs of wear or damage.
The packaging consists of two flat, smooth boxes made of single-layer paperboard. Each box features clean, precise edges and folds, indicative of a folding carton design. The boxes are primarily red with white text and graphics, showcasing a modern aesthetic. The surface is likely coated to provide a glossy finish, enhancing visual appeal. The front of each box includes product names and descriptions, with a decorative floral design on one side.
The packaging is a tall, rectangular box made of smooth, single-layer paperboard. It features a clean and precise construction with sharp edges and folds. The exterior is predominantly dark green with white floral graphics, giving it an elegant appearance. The box has a matte finish, enhancing its premium look. The front side displays the brand name 'Pômeol' prominently, along with product information in white text. The overall design is minimalistic yet sophisticated, suitable for retail display.
About the Brand
Poméol is a French direct-to-consumer health and beauty brand offering dietary supplements and cosmetics rooted in scientific validation and natural ingredients, with a focus on apple-based actives. The company targets efficacy and customer trust, emphasizing clinical proof and ingredient transparency.
Founded by Dr. Laurent Didden and based in Provence, Poméol integrates French pharmacy expertise with modern wellness trends. Their product lines are continually updated to align with seasonal demands and customer feedback, providing targeted solutions for hair, skin, and wellness needs. Packaging plays a critical role in communicating product quality and brand ethos, especially in the D2C e-commerce environment.
Key Differentiator: Poméol differentiates itself through the integration of clinical validation, apple-derived ingredients, and a consistent, nature-inspired premium packaging approach.
Design System
Visual Style
Modern sans-serif typography, natural color palette featuring greens, beiges, and pinks, complemented by minimalist botanical graphics and matte finishes for a sophisticated, nature-inspired appearance.
Brand Identity
Consistent use of the Pômeol logotype and company name, clear product labeling, and recurring iconography tied to apple and botanical themes. Visual consistency is maintained through uniform layouts and restrained graphic elements.
Packaging Design
Material selection favors single-layer paperboard for cartons and dark glass for bottles, focusing on recyclability and product protection. Structural design emphasizes clean lines, sharp edges, and retail-friendly formats, supporting premium positioning.
User Experience
Packaging is engineered to deliver a high-quality unboxing experience, reinforcing brand values of efficacy and natural wellness. Clarity in labeling and design enhances product understanding, while tactile and visual elements engage consumer senses and foster brand loyalty.
Company Metrics
Business insights for Poméol based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking clinically proven beauty and wellness products, primarily in France and broader Western Europe, with a focus on direct-to-consumer e-commerce buyers valuing product efficacy and premium presentation.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Poméol based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Poméol use for its products?
Poméol primarily utilizes folding carton boxes with matte finishes and dark glass supplement bottles, both designed for retail and e-commerce applications. Packaging emphasizes clean lines, botanical motifs, and clear brand presentation.
How sustainable is Poméol's packaging?
Poméol’s use of paperboard cartons and glass bottles indicates a commitment to recyclable materials; however, the extent of recycled content and certification is not specified. The brand demonstrates moderate eco-consciousness aligned with industry standards.
Does Poméol's packaging support a premium unboxing experience?
Yes, the packaging design delivers a premium unboxing experience through high-quality materials, matte finishes, and consistent visual branding, enhancing perceived product value and customer satisfaction.
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