Philip Kingsley packaging
Philip Kingsley specializes in scientifically-backed hair care products and trichological services, targeting diverse hair and scalp concerns. Their packaging approach prioritizes premium materials and structured formats to reinforce brand credibility and enhance consumer trust.
Packaging Portfolio
Philip Kingsley's packaging suite comprises folding carton boxes for supplements, rigid plastic jars for treatments, flexible pouches for refills, and premium windowed gift set boxes. Structural design emphasizes product protection and shelf impact, while material choices balance aesthetics and function, utilizing glossy finishes and opaque plastics to convey product quality. Branding is consistently integrated across all formats, ensuring high recognizability and alignment with the company's clinical reputation. However, the use of mixed materials and limited visible sustainability messaging indicates moderate progress toward eco-friendly solutions within the portfolio.
The packaging is a cylindrical jar made of thick, sturdy plastic with a smooth surface. The jar has a wide mouth and a screw-on lid. The overall appearance is sleek and modern, with a glossy finish that enhances its premium look. The jar is predominantly white with a pink band around the middle, indicating its product type. The text is printed in a bold, sans-serif font, clearly displaying the product name and description.
The packaging is a folding carton made of smooth, flat paperboard. It features a clean, precise construction with sharp edges and folds. The exterior is predominantly dark green with white accents, giving it a modern and premium appearance. The front displays the product name 'DENSITY' in bold white letters, accompanied by a smaller description of the product's purpose. The side panels contain additional product information and nutritional details. The carton is designed to hold a blister pack containing capsules, which is visible through a clear plastic window on the front.
The packaging features a structured design with a soft, light blue exterior and a glossy, printed window displaying the product contents. The box is rectangular and has a premium appearance, indicating a high-quality construction. The front showcases the product name 'HAIR ICONS' prominently, along with the brand name 'PHILIP KINGSLEY' in a clear, modern font. The overall finish is smooth, with a slight sheen, enhancing its luxury feel.
The image features two distinct packaging types: a flexible pouch and a small jar. The flexible pouch is designed with a spout for easy dispensing and has a smooth, glossy finish. The jar is round with a flat lid, made of opaque material, likely plastic, and has a matte finish. Both packaging types prominently display the brand name 'PHILIP KINGSLEY' in a bold font, with the pouch featuring a rich, deep-conditioning treatment description.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a predominantly dark green exterior with a glossy finish, complemented by white text and graphics. The front displays the product name 'DENSITY' in bold, white lettering, along with the brand name 'PHILIP KINGSLEY' above it. The sides of the box include additional product information and dietary supplement details. The edges are clean and precise, indicating high-quality construction. The box is designed to hold a blister pack containing tablets, which is visible through a cut-out window on the front.
About the Brand
Philip Kingsley delivers a comprehensive range of hair care solutions, including shampoos, conditioners, supplements, and professional treatments, with a strong focus on hair and scalp health. Their direct-to-consumer model enables a controlled and consistent brand experience across online and clinic channels.
The brand leverages its trichological expertise to create targeted products for specific hair needs, supported by a robust online presence and professional consultation services. Packaging is consistently designed to reflect product segmentation, with specialized materials and formats for supplements, treatments, and gift sets. This approach aligns packaging functionality with product category and customer expectations.
Key Differentiator: Expertise in trichology combined with custom, brand-aligned packaging that reinforces product credibility and a premium positioning in the beauty industry.
Design System
Visual Style
Modern sans-serif typography, a refined color palette featuring dark green, white, and pastel accents, and a clean, minimalist approach with high-contrast text elements. Glossy and matte finishes differentiate product lines and reinforce premium cues.
Brand Identity
Logo and company name are prominently displayed on all packaging, supported by consistent iconography and clear typographic hierarchy. Visual elements are harmonized across SKUs, enhancing shelf presence and brand recall.
Packaging Design
Material selection is guided by product needs: paperboard for cartons, PET or HDPE for jars, and flexible multilayer films for pouches. Designs focus on structural rigidity, protective barriers, and consumer convenience features such as windows and spouts.
User Experience
Packaging systems are designed for intuitive use, clear differentiation between product types, and a premium unboxing journey. The visual and tactile quality supports brand trust and enhances the overall customer journey from purchase to use.
Company Metrics
Business insights for Philip Kingsley based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking premium hair care and scalp treatments, with an emphasis on individuals experiencing specific hair concerns and those valuing expert-led solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Philip Kingsley based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Philip Kingsley primarily use?
Philip Kingsley utilizes a mix of folding carton boxes, rigid plastic jars, flexible pouches, and windowed retail cartons, each selected to suit the specific product format and optimize shelf appeal and protection.
How does Philip Kingsley's packaging support product safety during logistics?
The packaging portfolio demonstrates strong construction quality, with rigid and folding cartons designed to protect delicate formulations and supplements during transit, reducing the risk of damage and ensuring product integrity.
Is sustainability a focus in Philip Kingsley’s packaging strategy?
While the brand uses recyclable materials in some formats, the prevalence of glossy finishes and plastic components suggests sustainability is considered but not fully optimized. There is potential for increased use of eco-friendly substrates and minimization of plastic.
How does packaging contribute to the Philip Kingsley brand experience?
Packaging design is closely aligned with the Philip Kingsley brand through consistent use of color, typography, and logo placement, enhancing both the unboxing experience and reinforcing the brand’s premium positioning.
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