paper & tea packaging
paper & tea specializes in premium tea products with a strong focus on quality and sustainability. Their packaging approach emphasizes visual impact, structural durability, and eco-conscious materials to enhance brand perception and customer experience.
Packaging Portfolio
paper & tea employs a diverse packaging portfolio centered around rigid and folding carton box formats. Materials are primarily high-grade paperboard and kraft paper, with structural elements including book-style openings, compartmentalized interiors, and rigid gift set enclosures. Designs leverage matte and gloss finishes, vibrant color palettes, and precise die-cut forms to enhance shelf presence and reinforce brand identity. The consistent application of organic certification marks and sustainable material choices is evident throughout the portfolio.
The packaging consists of a sturdy, rectangular gift box with a smooth, matte finish. The exterior is a soft peach color with white typography, featuring the text 'ME MYSELF & TEA' prominently displayed. The box has a clean, precise construction with sharp edges and corners. Inside, there are three cylindrical containers, each decorated with vibrant, colorful designs and labels indicating different tea varieties. The inner box is lined with a contrasting turquoise paper, enhancing the visual appeal. The overall presentation is luxurious and inviting.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is adorned with vibrant colors and abstract graphics, primarily in shades of orange, pink, and blue, with a matte finish. The front displays the product name 'SANDY FEET JOY' prominently, alongside a description of the contents. The overall shape is rectangular with a slightly tapered top, typical of retail cartons.
The packaging consists of a rectangular rigid box with a premium appearance, featuring thick walls and a decorative exterior. The box is adorned with vibrant colors and intricate graphics, including illustrations of characters and text. The overall design is visually appealing, with a matte finish that enhances the luxurious feel. The box likely has a lid that fits snugly over the base, providing a secure closure.
The packaging is a tall, rectangular carton with a smooth, flat construction. It features a predominantly white exterior with a colorful graphic design on one side, showcasing a stylized plant illustration in shades of red and green. The edges are clean and precise, and the folds are sharp, indicating a well-constructed folding carton. The top has a tuck flap closure, typical for retail packaging. The overall appearance is lightweight and designed for retail display.
The packaging is a rigid box that opens like a book, revealing multiple compartments for tea samples. The exterior features a kraft brown finish with a smooth texture, while the interior showcases neatly arranged tea packets. The box has a sturdy construction with thick walls, and the lid is hinged, allowing for easy access to the contents.
The packaging consists of a flat, smooth, single-layer paperboard box that opens like a book. The exterior is a kraft brown color, while the interior features colorful compartments for individual tea packets. The edges are clean and precise, indicating a well-constructed folding carton. The box has a glossy finish on the inner side, enhancing the visual appeal of the contents.
About the Brand
paper & tea is a Berlin-based direct-to-consumer tea retailer, recognized for curating high-quality organic teas and accessories. The company employs a multi-tiered packaging strategy, utilizing both rigid and carton boxes to deliver products securely while supporting an elevated unboxing experience.
Founded in 2011, paper & tea operates primarily online, serving a health-conscious and design-oriented clientele across Germany and neighboring markets. Packaging plays a central role in their business model, with a clear emphasis on custom, branded solutions that align with sustainability objectives and the premium positioning of their tea and gift sets.
Key Differentiator: Distinctive visual branding, integration of sustainable packaging practices, and a strong emphasis on the unboxing experience set paper & tea apart within the premium tea segment.
Design System
Visual Style
The visual design system features modern sans-serif typography, a bold and colorful palette (including peach, kraft brown, turquoise, and vibrant accent colors), and a combination of matte and gloss finishes. Abstract illustrations and clean layouts dominate the aesthetic.
Brand Identity
Brand identity is reinforced through prominent logo placement, consistent use of the brand name, and clear organic certification marks. Iconography is minimal yet distinctive, supporting easy product recognition and visual uniformity across the range.
Packaging Design
Material selection prioritizes recyclable paperboard and rigid box construction, balancing durability with eco-friendliness. Structural designs focus on compartmentalization for product protection and presentation, utilizing precision folding and sturdy builds for gift sets.
User Experience
The packaging is engineered to deliver a high-impact unboxing journey, guiding users through layered reveals and tactile finishes. Visual cues and structural choices support brand storytelling and reinforce the premium, sustainable values of the company.
Company Metrics
Business insights for paper & tea based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious, design-oriented consumers seeking premium and organic tea products in Germany and the broader European market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for paper & tea based on industry standards and best practices
Frequently Asked Questions
What types of packaging does paper & tea use?
paper & tea utilizes a mix of folding carton boxes and rigid gift boxes, often featuring compartmentalized interiors for tea samples and accessories. Packaging is characterized by high-quality paperboard, matte finishes, and distinctive brand visuals.
How does paper & tea address sustainability in packaging?
The company incorporates recyclable materials and focuses on minimalistic yet protective structures, often using paperboard and kraft finishes. Branding elements indicate organic certification and eco-conscious sourcing.
What is the primary purpose behind paper & tea’s packaging design?
The packaging is designed to deliver a premium, memorable unboxing experience while ensuring product safety and reinforcing the brand’s commitment to quality and sustainability.
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