OMA & ME packaging
OMA & ME is a hair care company specializing in scientifically formulated hair loss treatments, with a strong focus on natural ingredients and personalized solutions. Their packaging strategy leverages minimalist, carton-based retail formats to deliver a premium and cohesive unboxing experience.
Packaging Portfolio
OMA & ME employs a portfolio of single-layer folding carton boxes across its product line, prioritizing lightweight, retail-ready formats. The cartons feature precise construction, matte finishes, and minimalist branding elements tailored for both shelf presence and e-commerce. Cut-outs and sharp edges offer both functionality and visual appeal, while consistent use of recyclable paperboard aligns with industry sustainability trends. This approach delivers a balance of cost efficiency, product protection, and strong brand communication.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a clean and precise construction with sharp edges and folds. The exterior is predominantly white with black text and graphics, providing a modern and minimalist aesthetic. The box is designed to hold ampoules, evident from the cut-out sections visible on the front. The overall shape is rectangular, suitable for retail display.
The packaging consists of a flat, smooth construction made from single-layer paperboard. It features clean edges and folds, with a predominantly white exterior that may include printed graphics. The box is designed to hold hair care products, indicated by the presence of a shampoo bottle and other items. The overall appearance is lightweight and retail-friendly, suitable for display on shelves.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. It features a clean, white exterior with printed graphics and text. The edges are sharp and well-defined, indicating precise folding. The box has a matte finish, giving it a sleek appearance. The front displays the product name and branding prominently, while the sides contain additional product information and instructions.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth, clean construction without any visible fluted layers, indicating it is a carton box. The box is predominantly white with black text and graphics, showcasing a modern and minimalist design. The edges are sharp and well-defined, and the folds are precise, typical of retail packaging. The front of the box displays product information and branding elements prominently.
The packaging is a flat, folded carton with a smooth, single-layer paperboard construction. It features precise folds and clean edges, indicative of retail packaging. The exterior is predominantly white with a matte finish, and it includes a series of circular cut-outs for visual appeal. The design incorporates a modern aesthetic with a minimalist approach, showcasing the brand name prominently at the top. The carton is designed to be assembled into a three-dimensional shape with flaps that tuck into place for closure.
About the Brand
OMA & ME operates in the Beauty & Fitness sector, offering advanced hair care solutions that combine natural ingredients with scientific innovation. Packaging is central to their direct-to-consumer model, supporting both product protection and brand positioning.
The brand utilizes folding carton packaging for its product range, emphasizing clean lines and a modern, minimalist aesthetic. The use of single-layer paperboard reflects an emphasis on lightweight, retail-friendly solutions that align with the company’s sustainability objectives. OMA & ME’s packaging consistently showcases prominent branding and product information, aiding consumer confidence and reinforcing premium positioning.
Key Differentiator: OMA & ME’s unique value lies in its integration of personalized AI-driven diagnostics with high-quality packaging that clearly communicates brand identity and scientific credibility.
Design System
Visual Style
OMA & ME utilizes a minimalist aesthetic with a predominance of white space, matte finishes, and clear black typography. The design language emphasizes modernity and clinical trust, using geometric forms and restrained color palettes to evoke a sense of wellness and efficacy.
Brand Identity
Branding is consistent, with the OMA & ME logo and company name appearing prominently on all packaging. Iconography is minimal, focusing on product information and protocol instructions. The use of high-contrast text and clean layouts ensures legibility and reinforces brand credibility.
Packaging Design
Material choices favor recyclable single-layer paperboard, supporting lightweight shipping and retail display. Structural design principles prioritize clean folds, secure closures, and visual uniformity, reflecting a premium, science-driven brand image.
User Experience
Packaging supports the customer journey through clear product labeling, easy-to-follow instructions, and a visually appealing unboxing process. The design system enhances consumer trust, aligns with expectations for premium beauty products, and reinforces the personalized, expert-driven approach of the brand.
Company Metrics
Business insights for OMA & ME based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health and wellness-focused consumers seeking scientifically validated, natural hair care solutions, primarily in urban and premium retail segments within France and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for OMA & ME based on industry standards and best practices
Frequently Asked Questions
What materials does OMA & ME use in its packaging?
OMA & ME primarily utilizes single-layer paperboard folding cartons, designed for lightweight protection and a premium retail presentation.
How does OMA & ME balance sustainability with packaging design?
The use of recyclable carton materials and minimalist structures supports sustainability while maintaining a modern, brand-consistent look.
Is OMA & ME packaging suitable for e-commerce logistics?
Yes, their folding carton packaging is engineered for direct-to-consumer shipping, offering a balance of protection, branding, and cost efficiency.
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