Never Not packaging
Never Not specializes in innovative beauty and hygiene products, leveraging a direct-to-consumer model with a strong focus on quality and customer experience. Their packaging strategy emphasizes branded retail cartons and sturdy corrugated boxes, balancing visual impact with functional protection.
Packaging Portfolio
Never Not’s packaging portfolio incorporates corrugated shipping boxes for e-commerce fulfillment and a variety of folding carton formats for retail and subscription products. Materials are primarily paper-based, with kraft corrugated for outer protection and glossy, color-printed carton boxes for on-shelf and direct delivery. Structural designs include upright folding cartons with tuck-top closures and multi-format containers supporting both individual and bundled products. The brand’s packaging solutions are engineered to balance visual branding, protection, and efficient logistics.
The packaging consists of a brown corrugated box that houses multiple pouches of product. The box has visible fluted edges when viewed from the side, indicating its corrugated construction. The exterior is primarily kraft-colored, with a label affixed to the front featuring colorful graphics. The pouches inside are neatly arranged, with some in a light purple and others in a vibrant red, each prominently displaying the brand name 'nevernot'. The box appears sturdy and is likely designed for shipping, showing no signs of significant wear.
The image features a variety of packaging types, including a tall black carton box with a matte finish, several colorful cylindrical and rectangular containers, and a squeeze bottle. The black box has a clean design with minimal graphics, while the other containers display vibrant colors and playful typography. The packaging appears to be designed for retail display, showcasing products in a visually appealing manner.
The packaging consists of multiple folding cartons, characterized by smooth, flat surfaces without any visible fluted layers. The boxes are predominantly colorful, featuring a vibrant red and purple color scheme with white text. The edges are clean and precise, indicative of high-quality paperboard construction. Each box has a glossy finish that enhances the visual appeal. The design includes playful graphics and text that convey a fun and inviting brand message.
The packaging consists of a folding carton made from single-layer paperboard. It features a vibrant red exterior with a smooth finish. The edges are clean and precise, indicating high-quality construction. The front displays a large, bold logo 'nevernot' in white, accompanied by the tagline 'Do what you want' in smaller text. The overall design is modern and appealing, aimed at retail consumers.
The packaging consists of a tall, rectangular folding carton with a smooth, flat construction. The box is predominantly purple with a large, white logo that reads 'nevernot' prominently displayed on the front. The edges are clean and precise, indicating a well-constructed design. The carton features a glossy finish that enhances its visual appeal. The top of the box has a tuck flap closure, and there are no visible signs of wear or damage.
The packaging is a tall, rectangular folding carton made from single-layer paperboard. It features a vibrant purple exterior with a glossy finish, showcasing a prominent logo and text. The edges are clean and precise, indicating a well-constructed design. The carton is designed to stand upright, with a tuck-top closure that allows for easy access to the contents inside. The interior is lined with multiple layers of product, suggesting it is designed for retail display. The overall appearance is modern and appealing, suitable for consumer products.
About the Brand
Never Not is an e-commerce brand operating in the beauty and hygiene sector, offering a diverse range of personal care products. Their packaging approach prioritizes modern aesthetics, structural integrity, and clear brand presentation throughout their product lines.
The company utilizes a mix of corrugated shipping boxes and retail folding cartons featuring vibrant graphics and consistent branding. Packaging solutions are designed to accommodate both individual products and bundled offerings, supporting a seamless transition from e-commerce fulfillment to retail display. While the visual design is contemporary and appealing, the packaging structures are also optimized for product protection and consumer convenience.
Key Differentiator: Never Not differentiates itself through playful, bold packaging design paired with a strong digital-first brand identity and a notable emphasis on customer engagement and subscription convenience.
Design System
Visual Style
Never Not employs bold, sans-serif typography, a vibrant color palette dominated by purples, reds, and bright accents, and a playful, modern aesthetic. The use of glossy finishes and clean layouts enhances on-shelf impact and digital presentation.
Brand Identity
Logo placement is consistently prominent, typically in white or high-contrast colors on the front face. Iconography is minimal, with a focus on clear brand messaging and playful taglines that reinforce brand values. Visual consistency is maintained across all packaging formats.
Packaging Design
Material choices favor recyclable corrugated and paperboard substrates, with structures designed for durability and ease of use. Packaging philosophy prioritizes modularity for bundled offerings and clear visual hierarchy for consumer engagement.
User Experience
Packaging design is crafted to deliver a positive unboxing moment, with attention to tactile quality and immediate brand recognition. The system supports both e-commerce and retail channels, ensuring a seamless transition from delivery to daily use, and enhancing perceived product value.
Company Metrics
Business insights for Never Not based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Digitally engaged consumers seeking modern, high-quality personal care products with a preference for innovative and visually appealing packaging; primarily female, ages 20-40, in urban European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Never Not based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Never Not use for its products?
Never Not employs corrugated shipping boxes for e-commerce fulfillment and a range of folding carton boxes for retail presentation. Packaging is consistently branded with vibrant colors and prominent logo placement.
How sustainable is Never Not's packaging?
Packaging primarily utilizes recyclable paperboard and corrugated materials. However, further use of eco-certified or post-consumer recycled content could enhance sustainability performance.
Does Never Not customize packaging for different product bundles?
Yes, Never Not designs packaging structures that support bundled offerings and subscription shipments, optimizing for both convenience and protection.
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