miró Coffee packaging
miró Coffee specializes in premium specialty coffee, subscriptions, and brewing education, leveraging a packaging strategy that emphasizes recyclable materials and modern visual branding. Their packaging solutions are tailored to balance product freshness, sustainability, and strong shelf presence.
Packaging Portfolio
miró Coffee’s packaging portfolio is centered on flexible, recyclable pouches with matte finishes and resealable closures, designed to optimize freshness and reduce environmental impact. The packaging includes a variety of formats—primarily stand-up coffee bags and retail pouches—each featuring minimalist branding, clear product labeling, and color-coded design elements for visual differentiation. Occasional use of carton boxes for liquid products and branded gift cards extends the portfolio, while maintaining a cohesive aesthetic aligned with specialty coffee industry standards.
The image features a greeting card and an envelope. The card has a clean, minimalist design with bold black text stating 'Showing the Love.' The card is made of a smooth, thick paperboard, giving it a sturdy feel. The envelope is white, matching the card, and has a simple, flat construction without any fluted layers. The card appears to be slightly larger than the envelope, which is typical for such items.
The packaging is a flat, flexible bag with a matte finish. It features a clean design with a prominent label in the center. The bag is primarily white with colorful abstract shapes in red, blue, and yellow. The label contains product information and branding elements, including the brand name and product details.
The packaging is a flexible coffee bag made from a single layer of paper-like material with a matte finish. The bag features a resealable top, which is common for coffee packaging to maintain freshness. The front of the bag has a large label displaying product information, including the coffee origin and flavor notes. The design includes colorful geometric shapes in green, red, and black, creating a modern and appealing look.
The packaging is a flexible coffee bag made from a lightweight material, likely a type of paper or plastic composite. It features a matte finish with a smooth surface. The bag is primarily white with a minimalist design, showcasing a large blue graphic pattern on the front. The product information is printed in a clean, modern font, with details about the coffee variety and origin prominently displayed. The bottom of the bag appears to have a sealed closure, typical for coffee packaging, ensuring freshness.
The packaging consists of multiple pouches arranged closely together, each featuring a smooth, flat construction. The pouches are made from a flexible material, likely a type of plastic or foil, which allows for a lightweight and airtight seal. The surface of the pouches is matte with a slight sheen, indicating a possible laminate finish. Each pouch has a clean, precise edge and is designed for retail display. The overall shape is rectangular, with a flat bottom for standing upright. The pouches are uniform in size, suggesting they are designed for a specific product.
About the Brand
miró Coffee operates as a leading specialty coffee provider in Zurich, offering a range of products including single-origin coffees, subscriptions, and brewing equipment. The company’s packaging emphasizes both product protection and environmental responsibility through the use of recyclable flexible pouches and minimalist visual design.
Founded in 2013, miró Coffee has evolved alongside Zurich’s specialty coffee scene, integrating sustainability into its operations and packaging approach. Coffee products are packed in matte, resealable pouches that enhance both product integrity and branding impact. The company’s packaging choices are further reinforced by a focus on clean typography and vibrant, geometric color accents, aligning with current specialty coffee branding trends.
Key Differentiator: miró Coffee differentiates itself by integrating high-quality, recyclable packaging with a consistent, modern aesthetic that supports both sustainability goals and a premium brand image.
Design System
Visual Style
The visual design employs clean sans-serif typography, a restrained color palette anchored by white backgrounds and accented with vibrant geometric shapes (greens, reds, blues). The overall aesthetic is minimalist, supporting clarity and premium positioning.
Brand Identity
Logo usage is consistent, prominently displaying the 'miró manufactura de café' mark on all primary packaging. Iconography is limited, focusing on bold labeling and geometric motifs for differentiation. Visual consistency is maintained across products and touchpoints.
Packaging Design
Material choices prioritize recyclable, flexible packaging with matte finishes for tactile quality. Structural design emphasizes flat-bottom pouches and resealable features to maintain product freshness and facilitate display. The design philosophy centers on simplicity, utility, and eco-consciousness.
User Experience
The packaging’s resealable closures and clear labeling support user convenience and reinforce product freshness. Modern, minimalist design enhances the unboxing experience, while color differentiation aids navigation and reinforces brand recognition throughout the customer journey.
Company Metrics
Business insights for miró Coffee based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious specialty coffee consumers, home baristas, and premium coffee enthusiasts in urban markets, primarily Zurich and broader Swiss regions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for miró Coffee based on industry standards and best practices
Frequently Asked Questions
What materials does miró Coffee use for its packaging?
miró Coffee primarily uses flexible pouches made from recyclable materials with a matte finish, complemented by resealable closures to maintain freshness and reduce waste.
How does miró Coffee’s packaging address sustainability?
The company utilizes recyclable packaging for its coffee subscriptions and retail products, prioritizing materials and structures that lower environmental impact while maintaining product protection.
Is the packaging design consistent across all products?
Yes, miró Coffee maintains a cohesive visual identity across its product lines, using minimalist layouts, brand-centric typography, and color-coded geometric accents for product differentiation.
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