Luneale packaging
Luneale is a French provider of sustainable menstrual products, focused on eco-friendly solutions in the beauty and fitness sector. Their packaging strategy emphasizes recyclable materials, clean branding, and a user-centric unboxing experience designed to reinforce their environmental mission.
Packaging Portfolio
Luneale employs a multi-format packaging system including paperboard folding cartons for menstrual cups, kraft paper pouches for herbal infusions, and PET/plastic bottles for liquid hygiene products. The structural design favors retail-ready formats with clean folds and stackability, while the material selection prioritizes recyclability and reduced plastic content. Visual branding is integrated directly onto packaging surfaces via high-quality printing, maintaining a cohesive palette and legible labeling that supports consumer education and compliance with EU regulations.
The packaging is a flat, rectangular folding carton with a smooth, single-layer paperboard construction. It features a light blue and white color scheme with a modern design. The front displays the product name 'LA CUP' in bold, clear typography, accompanied by a subtle graphic of the product. The edges are clean and precise, indicating a well-constructed fold. There are no visible fluted layers, confirming it is not corrugated. The surface appears to have a matte finish, enhancing the premium feel of the product.
The packaging consists of three folding cartons, each featuring a smooth, flat construction without fluted layers. The boxes are primarily white with pastel-colored accents (pink, mint green, and beige), indicating a clean and modern design. Each box has a precise folding pattern with sharp edges and corners, typical of retail packaging. The front of each box displays the product name 'LA CUP' prominently, along with size indicators (S, M, L) and corresponding volume measurements. The boxes are designed for easy stacking and display.
The packaging is a folding carton with a smooth, flat construction. It features a square shape with clean, precise edges and folds. The exterior is predominantly colored in a dark green with contrasting pink elements. The front displays the product name 'LA CUP TONIC' in bold, white lettering, while additional text in a smaller font provides product details. The overall appearance is lightweight and designed for retail display.
The image features a variety of packaging types, including a cylindrical bottle, a flat rectangular carton, and a pouch-style bag. The cylindrical bottle is made of plastic with a pump dispenser, while the rectangular carton has a smooth surface with clean edges and folds. The pouch-style bag is made of paper with a kraft finish. Each packaging type is designed for retail display, showcasing product information and branding elements prominently.
The image features a variety of packaging types. The first item is a retail carton box with a smooth, flat construction, likely made of paperboard, showcasing clean edges and folds. The second item is a flexible pouch made of a brown kraft material, indicating a single-layer paperboard construction. The third item is a small rigid box, appearing to be made of thick chipboard with a premium finish. Each packaging type is designed to hold different products, with the carton box likely housing a cosmetic product, the pouch containing herbal tea, and the rigid box for a menstrual cup.
The image features various packaging types, including a cylindrical bottle for a cleansing product, a flat rectangular box for a menstrual cup, and a pouch for herbal tea. The bottle has a glossy finish with a pump top, while the box and pouch have a matte finish with clear, bold graphics. The overall design is clean and modern, with vibrant colors that attract attention.
About the Brand
Luneale develops and distributes organic menstrual cups, period underwear, and complementary hygiene products, leveraging direct-to-consumer sales to target eco-conscious consumers. Their packaging approach is grounded in sustainability, utilizing recyclable paperboard cartons, kraft pouches, and minimalistic plastic components for select liquid products.
With a product line manufactured in France, Luneale's packaging consistently highlights organic certifications and brand identity through modern, clean design elements. The company demonstrates a clear commitment to reducing environmental impact, evident in choice of materials and packaging formats. Their packaging supports retail display requirements while maintaining a strong, cohesive visual identity.
Key Differentiator: Luneale differentiates itself through 100% French-made, organic products with packaging that clearly communicates sustainability credentials and brand values, balanced with practical consumer usability.
Design System
Visual Style
Modern minimalism with sans-serif typography, a subdued yet fresh color palette (white, pastel pink, mint green, dark green), and strong contrast for legibility. Packaging frequently incorporates clean lines and uncluttered layouts.
Brand Identity
Logos and product names are consistently and prominently placed on all packaging components. Iconography such as organic certification marks enhances trust. Visual consistency is maintained through repeated color schemes and font usage across formats.
Packaging Design
Material selection prioritizes recyclable and organic-certified substrates; structural design favors compact, retail-ready folding cartons and pouches. Plastic use is minimized and reserved for functional requirements (e.g., pumps, bottles).
User Experience
Packaging is designed for intuitive opening and clear product identification, supporting a positive unboxing experience. Educational elements and clear labeling reinforce brand trust and sustainability messaging, aiding both first-time and repeat customers.
Company Metrics
Business insights for Luneale based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers seeking sustainable, high-quality menstrual and hygiene products within the European beauty and fitness market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Luneale based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Luneale use?
Luneale primarily utilizes recyclable paperboard cartons, kraft paper pouches, and limited plastic for specialty products such as liquid cleansers, with a strong focus on sustainable sourcing and minimal environmental impact.
How does Luneale ensure packaging sustainability?
The brand emphasizes recyclable and organic-certified materials, minimal plastic use, and clear eco-labeling, aligning their packaging practices with their environmental mission.
How does Luneale's packaging support their brand identity?
Consistent color palettes, prominent logo placement, and clear typography on packaging reinforce Luneale’s modern, eco-friendly image and promote instant brand recognition.
Discover other Beauty & Fitness companies
Explore more companies in the beauty & fitness industry and their packaging strategies
Owari
Beauty & Fitness
Owari specializes in 100% natural beauty and fitness products, designed to enhance health and wellness. The company proudly offers its products made in France, emphasizing quick delivery and customer support.
Pure Altitude
Beauty & Fitness
Pure Altitude specializes in high-quality beauty and skincare products that leverage the expertise of spa treatments to enhance daily routines. The brand offers a diverse range of products tailored for both facial and body care.
Big Moustache
Beauty & Fitness
Big Moustache specializes in shaving and grooming products tailored for men, providing a hassle-free subscription service for razor blades and skincare essentials.