lookfantastic.com packaging
lookfantastic.com is a leading online beauty retailer specializing in skincare, haircare, cosmetics, and fragrance. The company leverages custom rigid and carton packaging to enhance product presentation and reinforce brand identity while supporting logistics and sustainability goals.
Packaging Portfolio
lookfantastic.com’s packaging portfolio centers on rigid paperboard boxes for beauty subscription and gift sets, coupled with lightweight carton boxes for individual and retail products. Materials are predominantly single-layer or multi-layer paperboard, chosen for print quality, structural integrity, and recyclability. The use of premium finishes—such as matte touch and decorative patterns—elevates the tactile and visual aspects, while collaborative branding with partner beauty brands is common. Packaging formats prioritize retail shelf appeal, secure transit, and a memorable unboxing experience, with a clear shift toward sustainable and recyclable substrates.
The packaging is a luxury rigid box with a thick, sturdy construction. The box features a decorative exterior with a pastel color palette and abstract design elements. The lid is separate from the base, allowing it to open fully. Inside, the box is lined with white tissue paper, providing a premium feel. The overall shape is rectangular, designed to hold various beauty products.
The packaging is a rigid box with a premium appearance, featuring a smooth, sturdy construction. The box is rectangular and has a soft-touch finish, giving it a luxurious feel. It is predominantly a light peach color with a glossy surface. The edges are clean and well-defined, indicating high-quality manufacturing. The box is designed to hold various beauty products securely.
The packaging is a folding carton with a smooth, flat construction. It features a light pink background with a subtle pattern and a prominent logo. The edges are clean and precise, indicating a well-constructed box. The carton is designed to hold multiple cosmetic products, showcasing a retail presentation.
The packaging consists of various retail cartons displayed on a surface. Each carton has a smooth, flat construction without visible fluted layers, indicating they are made from single-layer paperboard. The cartons are predominantly brightly colored with distinct branding and product names printed on them. The edges are clean and precise, typical of retail packaging. The overall appearance is lightweight and designed for retail display rather than shipping.
The packaging consists of a sturdy, thick-walled box with a premium appearance. The box is rectangular with a lid that fits snugly over the base, showcasing a clean, smooth exterior. The surface is a soft lavender color with a matte finish, giving it a luxurious feel. The box features the brand name 'LOOKFANTASTIC' prominently displayed on the front in a contrasting white font, along with the words 'BEAUTY BOX' underneath, indicating its purpose.
The packaging is a flat, rectangular box made of single-layer paperboard. It features clean, precise edges and folds, with a smooth surface that is kraft brown in color. The box has a minimalistic design with the brand name and product title printed prominently on the top surface. The edges are neatly folded, and the box appears lightweight yet sturdy enough for retail use.
About the Brand
lookfantastic.com operates a robust e-commerce platform in the beauty and wellness sector, offering a broad selection of premium and mainstream beauty products. Their packaging strategy utilizes a blend of luxury rigid boxes and efficient carton structures to meet the demands of retail display, subscription boxes, and direct-to-consumer shipping.
Founded in 1997 and based in Manchester, lookfantastic.com serves a global audience through digital-first retail. The company’s packaging approach balances visual appeal and structural integrity, supporting both luxury unboxing and protective transit. Initiatives such as the ‘recycle:me’ program illustrate a commitment to environmental responsibility, further differentiating their packaging in the beauty market.
Key Differentiator: lookfantastic.com stands out through integrated brand packaging—combining premium design, collaborative branding with partner labels, and clear sustainability messaging across all packaging formats.
Design System
Visual Style
The brand employs clean, modern typography—typically sans-serif—paired with a soft, pastel or neutral color palette. Occasional use of bold accent colors supports product differentiation, while the overall style maintains a minimalist, premium aesthetic.
Brand Identity
Logo placement is clear and consistent across all packaging, often accompanied by partner brand marks for collaborative boxes. Iconography is restrained, focusing on clarity and brand recall, and packaging graphics reinforce a cohesive visual language.
Packaging Design
Material selection favors rigid paperboard for premium sets and folding cartons for standard products, balancing perceived value with practicality. Structural designs are straightforward, prioritizing easy access, protection, and reusability, while limiting excess material use.
User Experience
Packaging design supports the customer journey by delivering high-impact visual appeal at unboxing, intuitive product access, and clear information hierarchy. The consistent use of branding elements and quality materials fosters both trust and emotional engagement, supporting repeat purchase behavior.
Company Metrics
Business insights for lookfantastic.com based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Digital-first beauty consumers seeking premium, curated products with an emphasis on both luxury presentation and sustainable practices.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for lookfantastic.com based on industry standards and best practices
Frequently Asked Questions
What types of packaging does lookfantastic.com use for its products?
lookfantastic.com primarily uses a combination of rigid boxes for subscription and gift sets, and single-layer carton boxes for retail and product-specific packaging. Both formats are designed to balance aesthetics, protection, and sustainability.
How does lookfantastic.com's packaging support sustainability?
The company incorporates recyclable paperboard materials and promotes recycling initiatives, aiming to reduce environmental impact through thoughtful material selection and consumer-facing recycling programs.
How does packaging contribute to the lookfantastic.com brand experience?
Packaging features a consistent, modern visual identity with prominent branding elements, premium finishes, and collaborative designs—enhancing the customer unboxing experience and reinforcing brand perception.
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