L'Arbre à Café packaging
L'Arbre à Café is a Paris-based specialty coffee producer and roaster recognized for its focus on premium quality and sustainable sourcing. The company adopts a modern, branded packaging approach utilizing flexible pouches and rigid boxes tailored for optimal product preservation and brand impact.
Packaging Portfolio
L'Arbre à Café's packaging portfolio consists predominantly of flexible stand-up pouches constructed from laminated or multi-layer films, chosen for their barrier properties and resealable functionality—critical for coffee freshness and aroma retention. The brand also utilizes rigid boxes for curated gift sets, enhancing perceived value and supporting premium positioning. Material selection prioritizes matte finishes and minimalist artwork, integrating brand logos and origin-based graphics for clear product differentiation. The structural integrity of both pouch and box formats ensures protection during transit while maintaining a high level of shelf appeal.
The packaging is a stand-up pouch made of a smooth, flexible material. It features a resealable top with a zipper closure, allowing for easy access and storage. The front of the pouch has a vibrant graphic of an apple, with the product name 'Flhor' prominently displayed in a modern font. The overall design is clean and minimalistic, with a white background that enhances the colorful image and text.
The packaging consists of a sturdy black rigid box with a matte finish, featuring a colorful coffee bean graphic on the front. Inside, there are three pouches of coffee, each with a smooth, white surface and a circular logo in the center. The pouches are sealed and have a flat bottom for standing. The box has a premium feel with clean edges and a luxurious appearance.
The packaging consists of a stand-up pouch made from a flexible material, likely a multi-layer film that provides barrier properties for freshness. The pouch is predominantly white with a matte finish, featuring a circular graphic of a green tree-like design. Below the graphic, the product name 'Canopée' is displayed in a bold, modern font. The bottom of the pouch has a brown color that matches the coffee capsules displayed in front. The capsules are made of a rigid material, likely plastic or aluminum, with a silver top and a brown base.
The packaging consists of several stand-up pouches made from a flexible material, likely a laminated film. Each pouch features a smooth, matte finish with a rounded bottom that allows it to stand upright. The pouches are primarily white with colorful graphics that include circular images resembling coffee beans or coffee-related elements. The design is clean and modern, with clear labeling and a minimalist aesthetic.
The packaging is a flat, resealable bag made from a smooth, single-layer paperboard material. It features a matte finish with a clean, modern design. The bag is primarily white with colorful graphics, including an image of a butterfly and the text 'Univers Café' prominently displayed. The edges are clean and precise, indicating high-quality production. The bag has a fold-over top that likely includes a resealable closure for freshness.
The packaging is a stand-up pouch made from a flexible material, likely a multi-layer film. It features a smooth, white exterior with a matte finish. The front displays a circular graphic with a watercolor design in blue and green tones, along with the brand name 'L'Arbre à Café' prominently positioned at the top. Below the graphic, the word 'Origine' is printed in a clean, modern font, indicating the product type. The bottom of the pouch has the text 'ASSEMBLAGE' in a slightly smaller font. The pouch has a resealable top, which is a common feature for maintaining freshness.
About the Brand
L'Arbre à Café specializes in high-quality specialty coffees, operating from both its own plantation and through direct sourcing from select origins. The brand emphasizes sustainable practices and customer education, offering a range of products from single-origin beans to brewing accessories.
Established in 2009, L'Arbre à Café leverages its Paris location to serve a primarily B2C market. Their product range extends beyond coffee to include equipment, accessories, and immersive workshops, reflecting a holistic approach to specialty coffee culture. The company's packaging strategy is designed to reinforce product freshness, brand differentiation, and consumer engagement, with a notable investment in visual and material quality.
Key Differentiator: Ownership of a dedicated plantation and a commitment to sustainability set L'Arbre à Café apart, enabling direct control over sourcing and transparent traceability, which is reflected in both product quality and packaging design.
Design System
Visual Style
The visual system employs modern sans-serif typography and a restrained color palette of white, black, and accent colors inspired by coffee origins (greens, browns, and blues). Visuals are characterized by minimalist layouts, circular graphics, and artistic illustrations that evoke specialty and terroir.
Brand Identity
Consistent brand mark usage, including the L'Arbre à Café logo and origin-themed graphics, ensures high recognizability. Iconography is limited and purposeful, reinforcing product type and origin. Visual consistency is maintained across all product lines and packaging formats.
Packaging Design
Material choices favor flexible, resealable pouches and sturdy rigid boxes, both with matte finishes for a tactile, premium feel. The structural philosophy emphasizes product protection, resealability, and efficient storage, aligning with specialty food packaging best practices.
User Experience
Packaging is designed for a seamless customer journey: intuitive opening, clear labeling for product identification, and a visually engaging unboxing. These elements foster brand trust and reinforce the premium, sustainable positioning of L'Arbre à Café.
Company Metrics
Business insights for L'Arbre à Café based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious specialty coffee consumers, gift buyers, and coffee enthusiasts in France and across Europe seeking premium, traceable products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for L'Arbre à Café based on industry standards and best practices
Frequently Asked Questions
What types of packaging does L'Arbre à Café use for their coffee products?
L'Arbre à Café primarily utilizes flexible stand-up pouches with resealable closures and rigid gift boxes for assortment packs. These packaging formats are chosen for freshness retention, visual branding, and premium presentation.
How does L'Arbre à Café incorporate sustainability into its packaging?
The company employs recyclable materials where possible and prioritizes minimalist designs to reduce material use, aligning with its broader sustainability goals.
How does packaging contribute to L'Arbre à Café’s customer experience?
Packaging is designed for a premium unboxing experience, using clean graphics and consistent branding to reinforce product quality and elevate customer perception.
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