Laco packaging
Laco specializes in fitness and wellness activities, with a strong emphasis on community engagement and aquatic programs across the Netherlands. Their packaging strategy reflects a premium, brand-focused approach, utilizing luxury rigid boxes and contemporary carton formats for product presentation and brand reinforcement.
Packaging Portfolio
Laco’s packaging portfolio is anchored by high-end rigid boxes constructed from thick chipboard with premium finishes, such as matte and glossy textures, providing robust protection and a luxury feel for branded merchandise like watches and accessories. Folding carton boxes made from single-layer paperboard are used for lighter retail items, featuring botanical illustrations and modern graphics to enhance shelf appeal. The packaging consistently incorporates the Laco logo and year mark, emphasizing brand heritage and visual recognition. Interior linings and custom inserts are strategically used to secure products, optimizing both presentation and protection.
The packaging consists of two folding cartons made from single-layer paperboard. Each box features a smooth, flat construction with clean edges and folds. The boxes are primarily white with colorful botanical illustrations and the brand name 'LACO' prominently displayed on the front. The overall design is modern and appealing, suitable for retail display. The boxes do not show any signs of wear or damage.
The packaging consists of a sturdy, thick chipboard box with a premium appearance. The exterior is covered in a smooth, matte finish, predominantly white with a subtle texture. The interior features a plush, soft lining in a beige color, providing a luxurious feel. The box has a hinged lid that opens to reveal the watch, which is securely placed in a custom insert. The overall form is rectangular, designed to fit the watch snugly.
The packaging consists of a thick, sturdy chipboard box with a premium construction. The exterior is a solid gray color with a glossy finish, while the interior features a soft, light-colored lining that provides a luxurious feel. The box is designed to hold a watch securely, with a fitted insert that accommodates the watch's shape. The watch is displayed prominently within the box, resting on a soft cushion. There is also a small black tag attached to the watch, adding to the overall presentation.
The packaging consists of a sturdy, thick-walled box with a premium finish. The box has a wooden appearance, likely made of chipboard, with a smooth surface. The interior is lined with a soft material, providing a luxurious feel. The lid is hinged and opens to reveal compartments for the watch and accessories. There is a small tag attached, likely for branding purposes.
The packaging consists of a sturdy, thick-walled box with a premium appearance. The outer layer is covered in a smooth, matte finish, primarily in a dark gray color with a contrasting red base. The box has a hinged lid that opens to reveal a plush, soft interior lining that securely holds the watch. The interior is designed with a fitted insert to accommodate the watch's shape, ensuring it remains stable and protected. The overall construction is elegant and robust, indicating a high-quality product.
The packaging is a rectangular rigid box with a thick, sturdy construction. It features a smooth surface with a matte finish, primarily in a light beige color. The box has a top lid that is slightly larger than the base, allowing it to fit snugly over the bottom. The edges are clean and well-defined, indicating high-quality manufacturing. The interior contains a watch, which is likely secured with an insert or cushion.
About the Brand
Laco operates as a leading provider of fitness and recreational services, emphasizing accessible and inclusive programs for families and individuals. The company leverages premium packaging—primarily rigid and carton boxes—for branded merchandise and promotional materials, prioritizing both product protection and brand image.
With a network of locations throughout the Netherlands, Laco integrates high-quality packaging into its brand strategy, supporting luxury positioning for select merchandise and reinforcing visual identity through consistent design elements. Their packaging choices emphasize durability, presentation, and brand alignment, reflecting industry best practices for customer engagement and value perception.
Key Differentiator: Laco differentiates itself through luxury-oriented packaging for branded merchandise, aligning packaging design with a community-focused and premium wellness brand identity.
Design System
Visual Style
Clean, modern typography paired with a soft, neutral color palette (grays, whites, beiges, and subtle accent colors); design language is minimalist and sophisticated, supporting a premium wellness brand image.
Brand Identity
Consistent use of the Laco logo, often accompanied by the '1925' heritage mark; simple iconography and high-contrast layouts maintain visual coherence across all packaging; branding elements are always prominently displayed for maximum brand recall.
Packaging Design
Preference for rigid chipboard and quality paperboard materials; structural emphasis on protection, luxury feel, and precise fit; folding cartons and rigid boxes are engineered for both strength and refined presentation, adhering to modern sustainability practices where feasible.
User Experience
Packaging is designed to create a premium unboxing moment, with tactile finishes and thoughtful interior layouts; clear branding and product information support customer trust and reinforce the brand’s luxury and wellness positioning throughout the customer journey.
Company Metrics
Business insights for Laco based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Families, fitness enthusiasts, and individuals seeking premium fitness, wellness, and aquatic programs in the Netherlands.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Laco based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Laco primarily use?
Laco primarily utilizes premium rigid boxes for luxury merchandise and branded items, as well as modern folding carton boxes for retail products. These formats emphasize product protection, visual appeal, and brand consistency.
How does Laco's packaging support its brand image?
Laco’s packaging uses consistent logo placement, refined typography, and a sophisticated color palette, reinforcing its luxury and wellness positioning while ensuring a cohesive brand experience across touchpoints.
Is sustainability considered in Laco’s packaging approach?
While Laco’s packaging demonstrates premium material usage and protective structures, the evidence of sustainable materials or eco-friendly initiatives is moderate, which is typical for luxury-focused packaging in the fitness and wellness sector.
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