Laboratoires Expanscience USA packaging
Laboratoires Expanscience USA specializes in skincare products for babies, children, and mothers, integrating dermatologist-recommended formulations with a pronounced focus on sustainability. Their packaging strategy emphasizes brand cohesion, safety, and environmental responsibility across multiple formats.
Packaging Portfolio
Laboratoires Expanscience USA utilizes a diverse portfolio of packaging solutions, including rigid chipboard boxes for gift sets, flexible refill pouches with spouts, compostable wipe packaging, and folding carton boxes for retail. Material selection prioritizes safety and shelf appeal, integrating recyclable paperboard, moisture-resistant flexible films, and compostable substrates. Structural packaging features such as transparent windows, reinforced spouts, and resealable closures enhance both usability and protection. The consistent use of brand colors and prominent logo placement strengthens shelf presence and reinforces consumer trust, while the inclusion of eco-friendly formats supports the company’s sustainability objectives.
The packaging is a flexible pouch designed for refilling, featuring a spout for easy dispensing. The overall shape is rectangular with a slightly curved top where the spout is located. The front surface is mostly transparent, allowing visibility of the product inside, while the back is printed with product information. The pouch has a matte finish with a soft texture. The top edge has a reinforced area around the spout for durability.
The packaging consists of a flat, rectangular structure made from a single layer of paperboard. It features smooth, clean edges and folds, indicative of a folding carton. The exterior is predominantly white with colorful graphics and text. The design is organized into sections, showcasing product information and branding elements. The overall appearance is lightweight and retail-friendly, suggesting it is designed for display on shelves.
The packaging is a flexible pouch designed for wipes. It features a resealable opening at the top for easy access to the wipes inside. The material appears to be a thin, flexible plastic that is likely moisture-resistant to keep the wipes fresh. The front of the pouch is predominantly white with blue accents, showcasing a clean and modern design. The edges are smooth, and the overall shape is rectangular with rounded corners.
The packaging consists of two squeeze tubes, one on the left and one on the right, both featuring a cylindrical shape with a flip-top cap. The left tube is predominantly yellow with blue accents, while the right tube is white with yellow and blue elements. Both tubes display product information, including SPF ratings and usage instructions, with a clean and modern design.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction without any visible fluted layers. The exterior is predominantly white with a blue accent, providing a clean and modern appearance. The edges are precise and well-defined, indicating high-quality manufacturing. The front displays colorful graphics of avocados, which are relevant to the product's natural ingredients. The back includes detailed product information and instructions, printed in a clear font.
The packaging is a rigid box designed to hold a gift set of skincare products. It features a sturdy construction with thick chipboard walls, providing a premium feel. The box has a clean, rectangular shape with a transparent window on the front, allowing visibility of the products inside. The exterior is adorned with colorful graphics and branding elements, enhancing its appeal as a gift item.
About the Brand
Laboratoires Expanscience USA operates in the beauty and skincare sector, offering a focused range of products targeting sensitive demographics such as babies, children, and expectant mothers. Their approach to packaging is characterized by the use of rigid boxes, flexible pouches, and folding cartons, all of which prioritize product protection and a premium unboxing experience.
The company’s packaging decisions reflect both their brand’s dermatological heritage and evolving consumer demand for eco-friendly solutions. Materials are selected for durability and minimized environmental impact, with refill pouches and compostable options presented alongside rigid gift boxes and retail cartons. Brand presence is reinforced through consistent graphic design and clear labeling, supporting both shelf appeal and consumer trust.
Key Differentiator: Laboratoires Expanscience USA differentiates itself with rigorous sustainability targets, B Corp certification, and custom packaging formats that emphasize both safety and environmental stewardship.
Design System
Visual Style
Typography is clean and sans-serif, supporting legibility and a modern aesthetic. The color palette consistently incorporates Mustela's signature blue, bright white, and selective use of yellow and green for differentiation. The overall aesthetic is minimal, clinical, and approachable, reflecting the brand’s dermatological focus.
Brand Identity
The Mustela logo is centrally positioned on all packaging, with high-contrast iconography and product names set in bold, readable fonts. Graphic elements such as ingredient illustrations (e.g., avocados) and sustainability badges are used to highlight product features and align with eco-conscious messaging. Design consistency is maintained across all SKUs.
Packaging Design
Material choices favor recyclable and compostable substrates, with structural formats selected for both product protection and consumer usability. Rigid boxes and folding cartons provide impact resistance for premium sets, while flexible pouches and tubes optimize for lightweight shipping and refillability. Structural design emphasizes flat surfaces for clear labeling, with ergonomic dispensing where applicable.
User Experience
Packaging is engineered to deliver a premium unboxing experience, with transparent windows, resealable features, and instructional labeling that guide the customer from discovery to usage. The design system supports the brand journey by reinforcing trust, safety, and environmental values at each consumer touchpoint.
Company Metrics
Business insights for Laboratoires Expanscience USA based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Families, parents of infants and young children, and expectant mothers seeking premium, dermatologically-tested skincare solutions with an emphasis on safety and environmental responsibility.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Laboratoires Expanscience USA based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Laboratoires Expanscience USA utilize?
The company employs a mix of rigid boxes for gift sets, flexible pouches for refills and wipes, squeeze tubes for creams and lotions, and carton boxes for retail display, all tailored to product requirements and sustainability considerations.
How does the packaging contribute to sustainability?
Their packaging incorporates recyclable materials, compostable wipe pouches, and refillable formats, aligning with the company's carbon neutrality goals and B Corp standards.
Is the packaging design consistent across product lines?
Yes, all packaging utilizes consistent brand colors, logo placement, and clear typography to reinforce brand identity and consumer recognition.
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