Kerargan packaging
Kerargan specializes in natural hair care solutions, offering a range of shampoos, conditioners, and treatments. Their packaging approach utilizes high-quality rigid jars and bottles with a clear focus on durability, branding consistency, and premium presentation in the beauty industry.
Packaging Portfolio
Kerargan's packaging portfolio centers on rigid plastic jars and bottles with glossy finishes, designed for both product protection and premium shelf presence. The use of thick chipboard for select boxed SKUs and cylindrical containers for creams and masks ensures durability during transport and storage. Pump dispensers and wide-mouth jars enhance usability, while printed labels consistently incorporate ingredient highlights and clear product information. The emphasis on sturdy materials and modern design supports both logistics safety and consumer appeal.
The packaging is a sleek, cylindrical bottle made of thick plastic, featuring a glossy finish. The bottle has a black cap and is predominantly black with turquoise accents. The front label displays the product name 'Shampoo' and key benefits in white text, while the back label contains additional product information and ingredients. The overall design is modern and professional, appealing to a beauty-conscious audience.
The packaging is a cylindrical jar with a smooth, glossy finish. The jar is predominantly white with a pink and purple label. The label features a clean design with clear text and graphics. The lid is flat and has a slight dome shape, contributing to a premium appearance. The overall construction is sturdy and thick, indicative of high-quality chipboard material.
The packaging is a cylindrical jar made of thick, sturdy plastic with a smooth surface. The jar has a wide mouth for easy access to the product inside. The lid is a screw-top design, featuring a glossy finish that complements the overall aesthetic. The jar is predominantly white with a purple band near the top, which adds a touch of color and elegance.
The packaging is a cylindrical jar with a wide mouth, typically used for cosmetic products. The jar has a smooth, glossy surface with a white base color. The lid is also white and features a slight dome shape. The overall design is sleek and modern, suggesting a premium product. The jar is adorned with a label that includes product information and branding elements.
The packaging consists of two bottles, one for shampoo and one for conditioner, both made of smooth, flat plastic with a glossy finish. The bottles feature a pump dispenser at the top, and the overall shape is cylindrical with a slight taper towards the base. The labels are printed with vibrant colors, predominantly black and green, showcasing the product name and branding elements. The design is clean and modern, with clear text and images related to the product's natural ingredients.
The packaging is a cylindrical jar with a smooth, glossy surface. It features a white base with a pink and purple label wrapped around it. The jar has a wide mouth for easy access to the product inside. The lid is also smooth and fits securely on top, providing a tight seal. The overall appearance is clean and professional, indicative of high-quality cosmetic packaging.
About the Brand
Kerargan is a Paris-based beauty brand focused on natural ingredient hair care products. Their packaging solutions leverage rigid jars and bottles, emphasizing both product protection and a visually cohesive brand identity.
With a product portfolio spanning shampoos, conditioners, masks, and serums, Kerargan employs packaging structures designed for optimal usability and shelf impact. The use of sturdy chipboard and thick plastics ensures product protection while maintaining a premium feel. Consistent brand elements, such as color schemes and logos, strengthen market recognition and reinforce the brand's natural positioning.
Key Differentiator: Kerargan's packaging stands out for its balance of premium aesthetics, tactile user experience, and branding consistency across diverse product SKUs.
Design System
Visual Style
Kerargan uses clean, sans-serif typography paired with a white-dominant color palette accented by purples, pinks, and turquoise, reflecting a modern, wellness-oriented aesthetic. High-contrast product labeling and subtle gradients enhance visual clarity.
Brand Identity
The Kerargan logo is consistently placed on all packaging alongside product names and ingredient features. Iconography is minimal, focusing on clarity and professional appearance. Color and font usage remain uniform across product lines, reinforcing brand recognition.
Packaging Design
Material selection favors thick plastics and chipboard for rigidity and protection, with structures tailored for high-usage products such as wide-mouth jars and pump bottles. The design philosophy prioritizes both aesthetics and practical handling, supporting a premium market position.
User Experience
Packaging design choices—such as ergonomic shapes, secure closures, and clear labeling—facilitate ease of use and reinforce the brand's promise of quality. The unboxing experience is structured to evoke trust and satisfaction, aligning with customer expectations in the beauty segment.
Company Metrics
Business insights for Kerargan based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking premium, natural hair care products, primarily within European urban markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Kerargan based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Kerargan primarily use?
Kerargan primarily utilizes rigid jars and bottles, complemented by retail cartons for bundled sets. These structures are selected for their durability, product visibility, and alignment with premium cosmetic industry standards.
How does Kerargan address sustainability in its packaging?
Kerargan emphasizes the use of recyclable materials in its packaging choices and designs for reusability where possible, but the dominant use of plastics suggests there are areas for further sustainability improvements.
What is the visual design approach of Kerargan's packaging?
The brand employs a clean, modern aesthetic with consistent color palettes, prominent logo placement, and clear ingredient highlights to enhance shelf appeal and brand recall.
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