Kalios packaging
Kalios, a Paris-based gourmet food company, specializes in premium Greek olive oils, condiments, and delicacies. Their packaging strategy centers on minimalist, high-quality materials and brand-centric design to reinforce product authenticity and enhance consumer perception.
Packaging Portfolio
Kalios utilizes a diverse packaging portfolio encompassing rigid gift boxes for olive oil sets, metallic tin cans for oil preservation, flexible pouches for efficient storage and dispensing, glass jars for delicacies, and high-end retail bags for gifting. The materials are selected for their structural integrity, product compatibility, and visual impact. Design choices emphasize minimalist, white-dominant palettes with bold typography and selective use of color accents, reinforcing both shelf presence and brand recognition. Structural formats are optimized for protection during transit and retail display, supporting both e-commerce and in-store experiences.
The image features a flexible pouch for olive oil, a carton box for almonds, and a glass jar for olives. The pouch is white with a matte finish and a black spout for pouring. The carton box is rectangular with a smooth, flat construction, displaying a clean design. The glass jar has a metal lid and is cylindrical in shape.
The packaging consists of three cylindrical tin cans, each with a metallic silver finish. The cans have a sleek, modern design with a rounded top and a flat base. The surface is smooth and shiny, reflecting light. Each can features a black plastic cap at the top, which is likely a pour spout. The cans are labeled with minimalist graphics, including the brand name 'kalios' prominently displayed in a bold font. The labels also include product details such as 'Huile d'Olive Vierge Extra' and '2ème Récolte Harvest Season', printed in a clean, elegant typeface.
The packaging is a white paper shopping bag with a glossy finish. It features a sturdy construction with a flat bottom and sides, allowing it to stand upright. The bag has black ribbon handles that are threaded through punched holes at the top. The front of the bag displays the brand name 'kalios' in a bold, serif font, along with the text 'SINCE 1832' below it, both printed in black. The overall design is clean and minimalistic, emphasizing the brand name.
The packaging is a rigid box designed to hold three bottles of olive oil. It features a sturdy construction with thick chipboard walls, providing a premium feel. The exterior is predominantly white with a blue base, and the front has a cut-out window displaying the bottles inside. The box has a clean, modern design with smooth edges and a high-quality finish.
The packaging consists of a smooth, flat construction with clean edges and folds. The primary box is a folding carton, featuring a white exterior with a matte finish. It has a rectangular shape and is designed for retail display. The box is adorned with minimalist graphics, including the brand name 'kalios' prominently displayed in a modern font. There are additional elements such as a product description and decorative accents, enhancing its visual appeal.
The packaging consists of a flexible pouch with a spout, designed for easy pouring. The pouches are silver with a matte finish, featuring a large, bold black font for the product name and details. Each pouch has a clear spout at the bottom for dispensing the contents. The overall shape is rectangular with rounded edges, and the top is sealed with a heat seal, allowing for a lightweight and compact design.
About the Brand
Kalios delivers authentic Greek culinary products to the French market, focusing on olive oils, spices, and gourmet condiments. The company prioritizes premium ingredient sourcing and leverages packaging that underscores its heritage and product quality.
Operating since 2009, Kalios has established itself as a bridge between Greek traditions and modern food culture. Its packaging system is crafted to reflect a commitment to both aesthetics and product protection, supporting retail, e-commerce, and gifting channels. The use of rigid boxes, tins, flexible pouches, and glass jars demonstrates a multi-format approach tailored for diverse product lines and shipping scenarios.
Key Differentiator: Kalios stands out for its integration of Greek heritage into every packaging touchpoint, combining minimalist design with robust materials to deliver a consistent, premium unboxing and brand experience.
Design System
Visual Style
Kalios leverages a minimalist visual system featuring sans-serif and serif typography, a predominantly white and blue color palette, and clean, uncluttered layouts. Visual hierarchy is established through bold fonts and high-contrast elements.
Brand Identity
The brand consistently applies its logo and company name across all packaging, with prominent placement on primary surfaces. Iconography is minimal; design elements are tightly controlled to ensure visual consistency and immediate brand recognition.
Packaging Design
Material choices include rigid chipboard, metallic tin, food-grade flexible laminates, and glass, reflecting a premium approach with a focus on durability and product safety. Structural designs prioritize both shelf presence and protection, with windowed boxes and spouted pouches supporting ease of use and visual engagement.
User Experience
Kalios’s packaging design supports the customer journey by delivering a tactile, visually appealing unboxing experience. High-end materials and structural integrity ensure product safety, while clear labeling and minimalist graphics enhance usability and reinforce the brand’s premium positioning.
Company Metrics
Business insights for Kalios based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Kalios targets premium food consumers, culinary enthusiasts, and restaurants in France and Europe seeking authentic Greek products, as well as gifting segments interested in curated gourmet experiences.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Kalios based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Kalios use for its products?
Kalios employs a range of packaging formats including rigid gift boxes, retail cartons, flexible pouches with spouts, metallic tins, and glass jars. Each format is chosen based on the product’s preservation needs, presentation, and logistical requirements.
How does Kalios prioritize sustainability in its packaging?
Kalios incorporates recyclable materials such as glass and carton, and uses minimalist design to reduce excess packaging. Some flexible pouches may have limited recyclability, but overall, the brand demonstrates a moderate commitment to environmentally responsible packaging.
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