Interluxe packaging
Interluxe specializes in handcrafted home accessories and gift items, delivering a curated product experience with emphasis on quality and unique design. Their packaging leverages premium materials and brand-centric aesthetics to enhance product presentation and reinforce the gifting value proposition.
Packaging Portfolio
Interluxe's packaging portfolio features rigid chipboard boxes, glass jars with metallic lids, and custom folding cartons, each optimized for their respective product categories such as candles, wax melts, and decorative items. Material selection leans toward premium substrates—thick paperboard, clear and amber glass, and matte-finished labels—providing robust protection and a tactile, high-quality feel. Structural designs prioritize secure closures and clean edges to prevent damage during transit and maximize shelf appeal. Branding is integrated through direct print and labeling, with strong consistency across formats.
The packaging consists of a clear glass jar with a metallic gold or bronze lid. The jar is cylindrical in shape, with a smooth surface and a label affixed to the front. The label features a matte finish and contains text and graphics. The jar is designed to hold a candle, indicated by the visible wax and wick inside. The overall appearance is sleek and modern, suitable for home decor.
The packaging consists of a glass jar with a smooth, cylindrical shape. The jar is amber-colored, providing a warm aesthetic. It has a metal lid that fits securely on top, ensuring the contents are sealed. The jar features a label wrapped around its body, displaying various graphics and text. The label has a clean design with a combination of different fonts and icons, indicating the product's features such as 'Vegan', 'Handmade', and 'Made in Germany'.
The packaging is a flat, rectangular folding carton designed to hold wax melts. It features a smooth, white paperboard construction with clean edges and folds. The front displays a minimalistic design with a light blue background and black text, emphasizing the product name 'CLEAN COTTON' prominently. The text is in a modern serif font, conveying a premium feel. The carton is likely printed with a matte finish, enhancing the overall aesthetic. The back may contain additional product information and branding elements.
The packaging consists of a clear glass jar with a metallic bronze lid. The jar has a smooth surface with a rounded shape, tapering slightly towards the base. The label is prominently displayed on the front, featuring a white background with black text and a decorative tree logo. The overall design is clean and modern, emphasizing the product's premium quality.
The packaging consists of a thick, sturdy glass jar with a metallic lid. The jar has a smooth surface and a luxurious appearance, featuring a label that is elegantly designed. The label is predominantly cream-colored with black text, showcasing the product name and details. The lid is metallic, adding to the premium feel of the packaging.
The packaging is a cylindrical box made of thick chipboard with a kraft exterior. The box has a smooth surface and clean edges, indicative of premium construction. The lid is a separate piece that fits snugly on top, providing a secure closure. The box is designed to hold wax melts, with heart-shaped wax pieces visible outside the container. The overall appearance is simple yet elegant, emphasizing a natural aesthetic.
About the Brand
Interluxe operates within the German home decor and gifting sector, producing a diverse range of artisanal products such as decorative signs, candles, and home accessories. The company integrates its brand philosophy into its packaging, consistently employing sturdy materials and a minimalist, elegant visual language to support a premium unboxing experience.
Founded in 2011, Interluxe maintains a vertically integrated, on-site production model in Wittlich, Germany, which allows for direct quality oversight and customization. Their packaging strategy is tailored for B2C e-commerce, focusing on shelf-ready appeal and robust protection. The brand's emphasis on handmade products extends to their packaging choices, prioritizing tactile quality and coherent design motifs across product lines.
Key Differentiator: Interluxe distinguishes itself through a combination of artisanal German craftsmanship, continuous innovation in product design, and cohesive, brand-driven packaging that enhances perceived value and customer satisfaction.
Design System
Visual Style
Modern minimalist typography (typically sans-serif and serif mixes), a neutral color palette dominated by whites, creams, light blues, and metallic accents, and uncluttered layouts that enhance product readability and shelf visibility.
Brand Identity
Consistent use of the Interluxe logo on all primary packaging faces, clear display of product names, and use of decorative icons or motifs that reflect product themes. Visual consistency is achieved through coordinated label sizes, font treatments, and restrained graphic elements.
Packaging Design
Focus on sturdy, recyclable materials such as chipboard, glass, and paperboard; preference for matte finishes and premium substrates. Structural design emphasizes product safety (snug lids, robust glass), efficient storage, and ease of opening for the end user.
User Experience
Packaging is designed for positive emotional impact, supporting the gifting experience through visually appealing graphics and thoughtful messaging. Unboxing is enhanced by tactile materials and clear branding, while secure closures and protective formats ensure products arrive in optimal condition.
Company Metrics
Business insights for Interluxe based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumers seeking unique, premium-quality home decor and gift items with an emphasis on emotional appeal and artisanal design, primarily within Germany and surrounding European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Interluxe based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Interluxe use?
Interluxe utilizes a mix of rigid chipboard boxes, glass jars with metallic lids, and printed folding cartons, each selected for optimal product protection and visual alignment with premium gifting expectations.
How does Interluxe's packaging support their brand identity?
Packaging features prominent logo placement, consistent typography, and minimalist color schemes to reinforce the Interluxe brand and convey a message of quality and emotional resonance.
Is Interluxe packaging designed with sustainability in mind?
Interluxe employs recyclable materials such as glass and paperboard in many packaging formats, though there is limited evidence of advanced sustainable initiatives like biodegradable plastics or closed-loop systems.
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