Hansen Obst packaging
Hansen Obst delivers fresh fruit gift boxes and healthy snack packages tailored for gifting and corporate wellness. Their packaging strategy emphasizes visually engaging, branded carton and corrugated boxes designed for product freshness, protection, and an elevated unboxing experience.
Packaging Portfolio
Hansen Obst's packaging portfolio is characterized by a dual-system approach utilizing both printed folding carton boxes for retail presentation and corrugated boxes for robust shipping performance. Carton boxes feature vibrant, event-specific graphics and cut-out windows for visual engagement, while corrugated options offer structural rigidity and product security for transit. Internal cushioning is achieved with natural straw-like filler, aligning with both protection and eco-friendliness objectives. Branding is consistently integrated across materials, with prominent logo placement and thematic color palettes enhancing recognition and shelf impact.
The packaging is a corrugated box with a visible fluted inner layer, showcasing a sturdy construction suitable for shipping fresh produce. The box is primarily brown kraft in color, with printed branding and product information on the exterior. The flaps are designed to fold over securely, and the edges show a clean cut typical of corrugated materials. The interior is filled with protective straw-like material to cushion the fruits during transport.
The packaging is a folding carton box with a smooth, flat construction. It features a colorful design with a green background and images of fruits. The box has a lid that folds over the top and is secured with tuck tabs. The interior is filled with decorative straw-like material, and the box contains decorative Christmas ornaments. The edges are clean and precise, indicating a well-constructed retail package.
The packaging is a folding carton designed as a gift box. It features a smooth, flat construction without visible fluted layers, indicating it is made from single-layer paperboard. The exterior is printed with a vibrant green design, resembling a natural setting, and includes cut-out windows that showcase the contents inside. The box is assembled with clean, precise edges and folds, typical of retail packaging. The interior is filled with straw-like material for cushioning.
The packaging is a folding carton box with a smooth, flat construction. It features a light blue exterior with a playful design, including circular cutouts and a festive theme. The box is opened from the top, revealing various contents such as fruits and a beverage container. The edges are clean and precise, indicative of a well-constructed retail packaging.
The packaging is a corrugated box with a visible fluted inner layer, typical for shipping purposes. It features a kraft brown exterior with cut-out handles on the sides for easy carrying. The box is designed to hold various types of fruit, with sections separated by straw or filler material. The top flaps are secured with tape, and there are printed graphics on the exterior that include images of fruits and promotional text.
The packaging is a corrugated box with a vibrant red exterior featuring white stripes and circular cutouts on the sides. The box is designed to hold various fruits, with a protective interior made of shredded paper. The construction includes a fluted inner layer, visible when viewed from the side, indicating its corrugated nature. The box has a sturdy appearance, suitable for shipping, and shows slight wear around the edges.
About the Brand
Hansen Obst specializes in the distribution of customizable fruit gift boxes and healthy snack packages, supporting both individual and corporate wellness needs. The company's packaging is central to its brand positioning, prioritizing freshness, presentation, and secure delivery.
Operating primarily in Germany, Hansen Obst leverages a B2C e-commerce model to reach consumers seeking health-focused gifts. Their packaging approach combines print-branded folding cartons and sturdy corrugated shipping boxes, both incorporating protective cushioning to maintain product integrity during transit. The use of themed designs, cut-outs, and festive color schemes aligns packaging closely with seasonal events and gifting occasions, thereby enhancing perceived value and brand recall.
Key Differentiator: Hansen Obst distinguishes itself through highly customizable, event-specific packaging solutions that integrate both branding and product protection, targeting the intersection of health, gifting, and reliable delivery.
Design System
Visual Style
The visual design style emphasizes clean sans-serif typography, a palette anchored in fresh greens, reds, and blues, and playful, event-specific illustrations. Packaging exteriors often use matte or semi-gloss finishes to enhance color vibrancy and tactile quality.
Brand Identity
Brand identity is reinforced through consistent logo application, clear company name placement, and themed iconography linked to holidays or wellness. Visual elements are harmonized across packaging formats, ensuring high recognizability and brand cohesion.
Packaging Design
Material choices prioritize recyclable carton and corrugated board, with a preference for single-layer paperboard in gift boxes and fluted corrugated for shipping. Structural design focuses on easy assembly, secure closure (tuck tabs or tape), and protective internal compartments or fillers.
User Experience
The design system supports an intuitive and memorable customer journey, from online customization through to unboxing. Visual cues and tactile elements are employed to evoke freshness and occasion-specific excitement, while clear branding facilitates repeat recognition and trust.
Company Metrics
Business insights for Hansen Obst based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Individual consumers and corporate clients seeking premium, health-oriented gifts and wellness solutions, primarily in Germany and central Europe.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Hansen Obst based on industry standards and best practices
Frequently Asked Questions
How does Hansen Obst ensure product freshness during delivery?
Hansen Obst utilizes a combination of corrugated and carton boxes with protective internal cushioning to minimize movement and preserve the quality of fresh produce during shipping. Their structural packaging choices are engineered for durability and secure closure, reducing spoilage and damage.
What sustainable practices are integrated into Hansen Obst's packaging?
Hansen Obst primarily employs recyclable paperboard and corrugated materials, and utilizes natural straw-like filler for internal cushioning, which supports eco-friendly disposal and aligns with industry sustainability expectations.
Are Hansen Obst gift boxes customizable for specific occasions?
Yes, Hansen Obst offers customizable packaging designs and box configurations, allowing customers to tailor contents, messages, and visual themes for holidays, corporate events, and personal gifting.
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