InLei packaging
InLei delivers professional-grade lash and brow treatment products for salons, underpinned by a packaging strategy focused on premium aesthetics and brand consistency. Their approach leverages custom carton and rigid box solutions to reinforce their ethical, vegan positioning and luxury market focus.
Packaging Portfolio
InLei employs a portfolio of packaging formats dominated by single-layer paperboard folding cartons and rigid boxes, optimized for both retail presentation and product protection. The use of compartmentalized interiors and individual sachets supports precise organization and product integrity. Structural choices favor clean-edged, gloss-finished cartons for everyday products, while high-value kits utilize rigid boxes with premium materials such as velvet interiors and metallic exteriors. This approach reflects an emphasis on both perceived value and practical protection, aligning with the brand’s luxury positioning.
The packaging is a rigid box with a thick, sturdy construction. It features a smooth, metallic silver exterior with a subtle geometric pattern. The box has a hinged lid that opens to reveal a black velvet interior, which holds various components securely in place. The overall design exudes a premium feel, suitable for high-end products.
The packaging consists of a primary retail carton featuring a colorful design with floral patterns and branding elements. The outer box is smooth and flat, made from a single-layer paperboard. The box has clean edges and precise folds, indicative of a folding carton. The inner packaging includes a smaller box that holds the product securely, with a sleek design that complements the outer carton.
The packaging consists of a folded carton that houses multiple product samples. The outer layer is smooth and features a glossy finish with vibrant colors. The front displays product names and descriptions in clear, bold fonts, alongside images of the products. The carton is designed with precise edges and folds, indicating a well-constructed retail packaging. The interior contains individual sachets for each product, suggesting a compartmentalized structure for organization.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is predominantly white with vibrant graphics in shades of blue, yellow, and black. The box is designed to open from the top, with a flap that folds down to reveal the contents inside. The interior is printed with a contrasting design that complements the exterior. The overall appearance is lightweight yet sturdy, suitable for retail display.
The packaging consists of three individual retail cartons, each featuring a smooth, flat construction made from single-layer paperboard. The boxes are predominantly turquoise with white text and graphics. Each box has clean, precise edges and folds, indicative of a well-constructed folding carton. The front of each box displays the product name and brand logo prominently, while the sides have additional product information. The overall appearance is lightweight and designed for retail display.
The packaging consists of a folding carton box that is predominantly turquoise with a glossy finish. The box has clean, precise edges and folds, indicating a single-layer paperboard construction. The front features a large, white logo and product name, with additional product information on the sides. The interior contains a small sachet that holds the product, which is also turquoise and has a matte finish. The box is designed for retail display, with a compact form that suggests it is intended for individual sale.
About the Brand
InLei specializes in vegan-certified lash and brow enhancement products for the B2B beauty sector, with a strong emphasis on ethical standards and sustainable practices. The company's packaging strategy centers on visually distinctive, high-quality folding cartons and rigid boxes, designed for both product protection and premium brand perception.
Targeting professional salons, InLei's packaging solutions reflect a balance between robust product protection and sophisticated retail presentation. Their use of custom color palettes, bold typography, and compartmentalized interiors enhances both shelf appeal and user experience while supporting logistical efficiency. The consistent application of branding elements across all formats ensures a cohesive identity throughout the customer journey.
Key Differentiator: InLei’s unique value lies in the integration of vegan, ethical formulations with premium, brand-aligned packaging—delivering both product integrity and an elevated unboxing experience tailored for professional use.
Design System
Visual Style
Typography is modern and bold, with clear, sans-serif fonts ensuring legibility and strong shelf impact. The color palette centers on turquoise, white, and metallic silver, supported by accent colors in floral and geometric patterns for specialized SKUs. The overall aesthetic is sleek, vibrant, and contemporary, reinforcing a sense of professional luxury.
Brand Identity
Branding is anchored by the consistent use of the InLei logo, always prominently featured on primary and secondary packaging. Iconography is minimal, allowing typography and color to dominate. Visual consistency is achieved through uniform placement of brand elements and standardized graphics across all product ranges.
Packaging Design
Materials are predominantly recyclable paperboard and rigid cardboard, with a focus on structural integrity for safe transport and retail display. The design philosophy prioritizes both protection and presentation, balancing lightweight efficiency with tactile finishes and internal organization.
User Experience
Packaging is engineered to reinforce the premium brand experience from first contact, offering easy unboxing, organized product presentation, and clear product information. This design approach enhances perceived value for professional users and supports seamless integration into salon workflows.
Company Metrics
Business insights for InLei based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Professional beauty salons and licensed beauty practitioners seeking high-performance, ethically-formulated lash and brow enhancement products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for InLei based on industry standards and best practices
Frequently Asked Questions
What packaging materials does InLei primarily use?
InLei predominantly uses single-layer paperboard folding cartons and rigid boxes, with some products utilizing interior compartments and protective sachets for organization and security.
How does InLei ensure packaging consistency with their brand identity?
InLei maintains consistent use of signature colors (notably turquoise and white), bold fonts, and prominent logo placement across all packaging formats, creating a unified and recognizable brand presence.
Is InLei’s packaging recyclable or environmentally friendly?
While many primary materials such as paperboard are recyclable, the overall eco-friendliness depends on finish types (e.g., gloss coatings) and internal components. InLei’s stated emphasis on sustainability suggests ongoing efforts to optimize for environmental impact.
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