Formularium srl packaging
Formularium srl is a biotechnology startup specializing in eco-sustainable cosmetics, dermocosmetics, and nutraceuticals, with a strong emphasis on circular economy and advanced extraction technologies. Their packaging strategy centers on minimalistic, fully recyclable designs that align with their commitment to sustainability and premium product presentation.
Packaging Portfolio
Formularium srl's packaging portfolio leverages rigid boxes and single-layer folding cartons constructed predominantly from recyclable paperboard. The use of thick chipboard in rigid boxes provides a premium tactile and visual experience, while folding cartons enable efficient retail presentation and lightweight logistics. The structural integrity of these materials supports product protection during transit, and the consistent use of minimalistic graphics and clean typography aligns with high-end dermocosmetic standards. Glossy finishes and color-coded accents further differentiate product lines while maintaining a cohesive, sustainable packaging system.
The packaging is a square folding carton with smooth, flat construction. It features a predominantly white exterior with colorful accents. The edges are clean and precise, indicating a well-constructed design. The box has a glossy finish, enhancing its visual appeal. The front displays product information prominently, while the sides may include additional details or branding elements.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a square shape with clean, precise edges and folds. The exterior is primarily white with a glossy finish, showcasing vibrant graphics and text. The front displays the product name in bold, stylish font, with additional text in a smaller font below. The overall design includes a color palette that suggests luxury and elegance, with subtle images or patterns that enhance the visual appeal.
The packaging is a small, square box with a sturdy construction, indicative of a rigid box. It features a thick chipboard material, providing a premium feel. The box is predominantly black with a smooth finish, and the edges are clean and precise. The top of the box has a label that includes product information and branding elements, which are printed in a contrasting color for visibility.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. The box is predominantly white with green accents, showcasing a clean and modern design. The edges are precise, and the folds are well-defined, indicating a high-quality finish. The front of the box displays the product name 'CREMA IDRATANTE' prominently, along with additional text indicating it is a moisturizing cream. The overall appearance is lightweight and suitable for retail display.
The packaging is a square, folding carton with a smooth, flat construction. It features a predominantly white exterior with vibrant orange accents. The edges are clean and precise, indicating a well-constructed folding carton. The front displays the product name 'MOUSSE PER SMAGLIATURE' prominently in bold text, with additional descriptive text below. The overall design is colorful and appealing, suitable for retail display.
About the Brand
Formularium srl operates within the beauty and fitness sector, focusing on the development and commercialization of innovative, eco-friendly cosmetic products. Their packaging approach is characterized by the use of rigid boxes and high-quality folding cartons, tailored to support both retail shelf appeal and environmental responsibility.
The company's packaging portfolio features premium rigid boxes and single-layer paperboard cartons, optimized for both product protection and sustainability. With a design philosophy rooted in minimalism, Formularium’s packaging showcases clean lines, clear product information, and a visual identity consistent across different product lines. This systematic approach enables strong brand recognition while supporting logistics efficiency and eco-friendly disposal.
Key Differentiator: Formularium srl differentiates itself through the integration of advanced ultrasound-assisted extraction technology in its supply chain and the consistent application of cradle-to-cradle packaging principles, resulting in reduced environmental impact and a strong alignment with eco-conscious consumer values.
Design System
Visual Style
The visual style is minimalistic and modern, utilizing sans-serif typography, a predominantly white and black color palette, and strategic color accents (such as orange and green) for differentiation. Glossy finishes and clean lines reinforce a premium, scientific aesthetic.
Brand Identity
Brand identity is established through prominent logo placement, consistent use of brand names (e.g., DR. LAURANNE), and clear product descriptors. Iconography is limited, favoring legible text and minimal visual clutter to enhance trust and recall.
Packaging Design
Material selection prioritizes recyclable single-layer paperboard and rigid chipboard for structural strength. Structural design focuses on precise edges, clean folds, and easy-to-open formats, reflecting a commitment to both product safety and eco-friendly disposal.
User Experience
Packaging is designed to optimize the customer journey, from shelf appeal to unboxing. Clear labeling, consistent branding, and tactile finishes contribute to a positive user experience, supporting both perceived product value and sustainable brand positioning.
Company Metrics
Business insights for Formularium srl based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious beauty consumers and professionals seeking innovative, high-quality skincare and nutraceutical products with a focus on sustainability.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Formularium srl based on industry standards and best practices
Frequently Asked Questions
How does Formularium srl integrate sustainability into its packaging strategy?
Formularium srl employs recyclable materials, minimalistic design, and circular economy principles to reduce waste and environmental impact in its packaging solutions.
What types of packaging formats does Formularium srl use?
The company primarily utilizes rigid boxes and folding carton boxes made from paperboard, designed for both durability and visual appeal.
How does the packaging design support the brand experience?
Packaging designs emphasize clarity, consistency, and premium aesthetics, enhancing the unboxing experience and reinforcing trust in the brand’s commitment to quality and sustainability.
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