Feline Lashes packaging
Feline Lashes specializes in vegan false eyelashes, focusing on cruelty-free beauty solutions with a global D2C model. Their packaging strategy employs branded, visually engaging carton and rigid box formats, leveraging recyclable materials to convey both luxury and sustainability.
Packaging Portfolio
Feline Lashes employs a range of carton and rigid box packaging solutions, with a strong emphasis on pastel gradients, clear display windows, and glossy finishes. Materials include recyclable single-layer paperboard and chipboard, optimizing both environmental responsibility and shelf presence. The packaging formats are precisely constructed to ensure product security and visual appeal, with structural features like dividers and satin ribbon pull tabs enhancing both user experience and perceived value.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with a clear plastic window on the front, allowing visibility of the eyelashes inside. The edges are clean and precise, with a glossy finish that enhances the vibrant colors. The front displays the product name 'Feline Lashes' prominently, along with a tagline 'BOLD is the NEW Beautiful' in a contrasting font. The back includes product information and instructions.
The packaging consists of several small, flat boxes designed to hold individual pairs of eyelashes. Each box features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The boxes are predominantly white with pastel-colored accents, specifically a light blue base and a pink striped top, giving them a playful and feminine appearance. The edges are clean and precise, and the boxes have a glossy finish that enhances their visual appeal. Each box is designed to display the eyelashes clearly through a transparent window, allowing customers to see the product inside. The boxes are compact and rectangular, suitable for retail display.
The packaging is a rigid box designed specifically for eyelashes. It features a thick, sturdy construction with a premium feel. The box has a smooth, flat surface with a gradient color scheme transitioning from light pink to lavender. The front displays two pairs of eyelashes through a clear plastic window, allowing visibility of the product inside. The box is adorned with the brand logo 'Feline Lashes' in a stylish font, centered at the bottom. A satin ribbon pull tab is present at the bottom for easy opening.
The packaging consists of several folding cartons made of smooth, white paperboard. Each box has clean, precise edges and folds, indicative of a single-layer construction. The boxes are designed to hold false eyelashes and feature a transparent window that showcases the product inside. The overall appearance is lightweight and retail-friendly, suitable for display purposes. The boxes are arranged on a bed of shredded paper, adding a decorative touch.
The packaging consists of a thick, sturdy chipboard box with a premium finish. The box has a smooth exterior with a glossy coating, featuring a gradient color scheme transitioning from light pink to a soft blue at the top. It includes a clear plastic window that showcases the eyelashes inside. The edges are clean and precise, with a well-defined fold structure. The interior is designed to securely hold the eyelashes in place, ensuring they are visible through the window. The overall appearance is luxurious and appealing, suitable for retail display.
The packaging consists of a smooth, flat construction made of single-layer paperboard. It features a pastel gradient color scheme transitioning from light yellow to pink. The front has a clear plastic window that showcases the eyelashes inside. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The packaging is designed to hold three pairs of eyelashes, with each pair separated by a divider.
About the Brand
Feline Lashes delivers premium vegan false eyelashes, utilizing high-quality Korean silk and a sustainability-focused packaging approach. The brand emphasizes eco-friendly materials and branded presentation, targeting ethically minded beauty consumers.
Founded in Sweden in 2016, Feline Lashes operates with a lean team and a direct-to-consumer e-commerce model. Their packaging consistently features pastel gradients, transparent display windows, and precise construction, enhancing shelf appeal and brand recognition. The company balances cost-effectiveness with premium presentation and environmental responsibility, aligning with modern beauty industry standards for ethical consumption.
Key Differentiator: Feline Lashes distinguishes itself through a combination of 100% vegan, cruelty-free products and a commitment to recyclable, branded packaging that reinforces its ethical positioning.
Design System
Visual Style
Typography features modern, sans-serif fonts paired with script accents for product names. The color palette consists of pastel gradients—primarily pinks, lavenders, and soft blues—delivering a feminine, contemporary aesthetic. Glossy finishes and clean lines reinforce a premium, approachable look.
Brand Identity
Consistent logo placement, integrated with clear and legible typography. Iconography is minimal and focused on feline motifs, supporting both brand narrative and product differentiation. Visual consistency is achieved through unified color schemes and layout structure across all packaging formats.
Packaging Design
Material choices prioritize recyclable paperboard and chipboard, paired with transparent plastic windows for product display. Structural design emphasizes both durability and visual accessibility, including insert dividers and rigid construction for higher-value SKUs. The design philosophy balances sustainability with luxury cues.
User Experience
Packaging is engineered to create a memorable unboxing, with tactile elements (e.g., satin pull tabs), clear product visibility, and stepwise reveal. The design supports both in-store and D2C journeys, ensuring the product is secure, visually appealing, and immediately recognizable as an ethical, premium beauty item.
Company Metrics
Business insights for Feline Lashes based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Ethically conscious beauty consumers globally, particularly targeting individuals seeking vegan, cruelty-free, and sustainable cosmetic solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Feline Lashes based on industry standards and best practices
Frequently Asked Questions
What materials does Feline Lashes use for its packaging?
Feline Lashes primarily uses single-layer paperboard for carton boxes and chipboard for rigid boxes, both featuring clear plastic windows for product visibility. The materials are chosen for their recyclability and ability to maintain product integrity during shipping.
How does Feline Lashes balance sustainability and premium packaging?
The brand prioritizes recyclable materials and minimalistic construction while incorporating luxury cues—such as gradient color schemes and satin pull tabs—to maintain a high-end unboxing experience.
What are the key visual characteristics of Feline Lashes' packaging?
Packaging is characterized by pastel color gradients, glossy finishes, transparent windows, and consistent brand logo placement, all designed to enhance product visibility and reinforce brand identity.
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