Fatt packaging
Fatt is a UK-based producer specializing in keto-friendly snacks such as bars, cookies, brownies, and muffins. Their packaging strategy leverages flexible, colorful wrappers with strong brand identity, maximizing shelf appeal while meeting the demands of health-conscious consumers.
Packaging Portfolio
Fatt employs primarily flexible packaging for single-serve snacks, utilizing high-quality plastic films that ensure product freshness and portability. Their wrappers are characterized by bold color schemes and matte or glossy finishes, optimized for consumer appeal and clear brand communication. Carton boxes are used for multipacks, constructed from lightweight paperboard, supporting retail display and e-commerce logistics. The packaging structure is designed for efficient mass production, with emphasis on shelf impact and practical protection for perishable goods.
The packaging is a flat, flexible wrapper that encases a snack bar. It features a smooth, shiny surface with a vibrant color scheme primarily in purple, accented by green and yellow elements. The design includes bold typography for the brand name 'Fatt' and product description 'Ketogenic Bites Chocolate + Mint'. The edges are cleanly sealed, and the overall shape is rectangular, designed to fit the dimensions of the snack bar.
The packaging is a flexible wrapper made of a thin, plastic-like material that is brightly colored and features a glossy finish. The front displays vibrant colors, predominantly yellow with orange and teal accents. The product name 'Fatt' is prominently featured in bold, white letters at the top, with the product description 'KETOGENIC COOKIE' underneath in smaller text. The flavor 'ALMOND + VANILLA' is highlighted in a bright pink font, making it stand out. The bottom section includes nutritional claims such as 'NEVER ANY SWEETENERS', 'HIGH FIBRE', 'PREBIOTIC', and 'NO PALM OIL', all in various colors. The overall design is modern and appealing, aimed at health-conscious consumers.
The image features multiple snack bar wrappers and cookie packaging, each with a distinct design. The wrappers are made of a flexible material that appears to be a type of plastic film, allowing for a lightweight and colorful presentation. The colors are vibrant, with a mix of blues, pinks, greens, and purples. Each package has a clear branding element with the 'Fatt' logo prominently displayed. The edges of the wrappers are smooth, indicating a sealed construction without visible flaps or folds typical of rigid or corrugated packaging.
The packaging consists of three individual wrappers for nut bars, each featuring vibrant colors and distinct designs. The wrappers are made of a flexible material, likely a type of plastic film, allowing for a snug fit around the bars. Each wrapper has a smooth surface with a matte finish, and the edges are cleanly sealed. The colors used are bright and eye-catching, including pink, blue, and green backgrounds with bold white text.
The packaging consists of individual snack bars, each wrapped in colorful paperboard wrappers. The wrappers have a smooth, flat construction without any fluted layers, indicating they are made from single-layer paperboard. Each wrapper features vibrant colors and designs, with clear branding and product information. The edges are clean and precise, typical of retail packaging. The overall appearance is light and appealing, suitable for display on retail shelves.
The packaging is a flexible wrapper designed for a single serving of a ketogenic muffin. It features a vibrant color scheme with a dominant orange background and green accents. The front displays the product name 'Fatt' in bold, white letters, along with the flavor 'Maple + Pecan' in smaller white text. The nutritional information, specifically '2.6g CARBS', is highlighted in a contrasting color for visibility. The edges of the wrapper are smooth, with no visible seams or folds indicating a single-layer construction.
About the Brand
Fatt is a niche food brand focused on keto snacks, prioritizing clean ingredients and nutritional transparency. Their approach to packaging aligns with their brand philosophy, emphasizing bold visual differentiation and practical single-serve convenience.
Operating in the competitive health snack segment, Fatt utilizes flexible, lightweight packaging to ensure product freshness and portability. Their consistent use of vibrant colors and clear product information signals a commitment to transparency and consumer trust—key factors in the health-driven segment. The packaging also facilitates efficient logistics and on-the-go consumption, supporting their direct-to-consumer business model.
Key Differentiator: Fatt differentiates itself through the combination of visually impactful, informative packaging and a strict commitment to natural, keto-friendly ingredients, addressing consumer demand for both health and quality assurance.
Design System
Visual Style
Fatt uses a contemporary, energetic aesthetic with bold sans-serif typography and a vibrant palette including blues, pinks, greens, purples, and oranges. High color contrast and clean layouts enhance readability and on-shelf visibility.
Brand Identity
Consistent logo placement, prominent product naming, and clear nutritional call-outs define Fatt's packaging. Minimalist iconography and unified color usage support a cohesive brand image across all SKUs.
Packaging Design
Material selection prioritizes lightweight, flexible plastics for individual units and recyclable carton board for multi-packs. The structural design philosophy emphasizes single-serve convenience, freshness, and logistical efficiency, with a focus on cost-effective, high-impact solutions.
User Experience
Design choices facilitate quick product identification and reinforce health benefits, supporting both online and in-store purchase journeys. Packaging is optimized for grab-and-go consumption, clear nutritional messaging, and brand recall, contributing to a positive and trustworthy customer experience.
Company Metrics
Business insights for Fatt based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fatt targets health-conscious, keto-focused consumers in the UK and broader European markets, with a strong emphasis on direct-to-consumer online sales.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Fatt based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Fatt use for its keto snacks?
Fatt primarily uses flexible wrappers made from plastic film for individual snack bars, cookies, and muffins, complemented by carton boxes for multipacks. These solutions offer lightweight protection, strong branding, and ease of use.
How does Fatt's packaging contribute to its brand identity?
Fatt's packaging features a cohesive color palette, bold typography, and prominent logo placement, reinforcing the brand's energy and health-centric positioning across all product lines.
Is Fatt's packaging sustainable?
While the packaging supports product freshness and logistics efficiency, most materials appear to be conventional plastic films, which may limit recyclability. There is limited evidence of advanced sustainability features or significant use of recycled content.
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