Eyeko packaging
Eyeko, a London-based cosmetics company specializing in eye makeup, employs custom-designed packaging solutions that reinforce its brand identity and enhance the consumer experience. Their packaging strategy prioritizes visual appeal, product protection, and consistent branding across rigid and folding carton formats.
Packaging Portfolio
Eyeko’s packaging portfolio is characterized by a strategic blend of rigid presentation boxes for premium products and high-quality folding carton boxes for retail. The rigid boxes employ thick, matte-finish board and custom inserts for enhanced product protection and luxury positioning. Folding cartons utilize single-layer paperboard with both matte and glossy finishes, frequently incorporating die-cut windows and vibrant color treatments to maximize shelf impact. Consistent branding is evident across all formats, with prominent logo placement and cohesive graphic elements, supporting both retail display and direct-to-consumer e-commerce channels.
The packaging is a rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior has a glossy finish, enhancing the visual appeal. The front displays the product name 'EYE BOOST SERUM' prominently, along with the brand logo. The color scheme includes a white background with blue accents, creating a fresh and modern look. The carton has no visible wear or damage, indicating it is in new condition.
The packaging consists of a thick, sturdy black box with a premium finish. The box features a clean, rectangular shape with sharp edges and a smooth surface. The exterior is matte, giving it a luxurious appearance. The box is adorned with minimalistic white text that reads 'BESPOKE MASCARA' and 'eyeko LONDON' prominently displayed on the front. The interior appears to be designed to securely hold a mascara tube, suggesting a custom insert. The overall design is elegant and sophisticated, aligning with high-end cosmetic packaging.
The packaging is a folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly blue with a glossy finish, showcasing vibrant graphics and product information. The front displays an illustration of the product along with the brand name and product details. The sides have additional text and branding elements. The box is designed for retail display, indicating a lightweight appearance suitable for cosmetics.
The packaging consists of several slender, rectangular boxes designed for retail display. Each box is made of smooth, single-layer paperboard with a vibrant turquoise color. The boxes feature clean, precise edges and folds, indicative of a folding carton design. The front of each box displays product names in bold black font, accompanied by a pink logo at the top. The overall appearance is sleek and modern, suitable for cosmetic products.
The packaging consists of a smooth, flat construction with clean edges and folds. The exterior is predominantly white with colorful accents and graphics. The box features a window cut-out to showcase the product inside, and the design is vibrant with a combination of pastel and bold colors. The front displays the product name and brand logo prominently.
The packaging is a flat, rectangular folding carton made from a single layer of paperboard. It features a smooth, glossy finish with a predominantly white exterior and a blue base section. The edges are clean and precise, indicating high-quality construction. The front displays the brand name 'eyeko' prominently at the top, with the product name 'EYELASH CUSHION CURLER' in white text against the blue background. The overall design is sleek and modern, suitable for retail display.
About the Brand
Eyeko is a cosmetics brand with a specialized focus on eye makeup, offering mascaras, eyeliners, and brow products. The company's packaging approach leverages premium materials and modern design to align with its innovative product lineup and market positioning.
Founded in 1999, Eyeko has developed its packaging to serve both functional and branding purposes. The company utilizes a combination of rigid boxes for luxury items and folding carton boxes for retail products, maintaining consistency in color schemes, typography, and logo placement. Packaging design is closely integrated with the brand’s marketing strategy to enhance shelf presence and elevate the unboxing experience.
Key Differentiator: Eyeko’s niche specialization in eye makeup is supported by highly consistent and visually distinctive packaging, reinforcing brand recognition and enhancing consumer engagement at the point of sale and unboxing.
Design System
Visual Style
Eyeko’s visual design employs modern sans-serif typography, a palette dominated by blues, whites, and occasional pastel accents, and a clean, minimalist layout. Graphic elements are bold yet restrained, ensuring clarity and shelf differentiation.
Brand Identity
Branding is reinforced through prominent logo usage, standardized iconography, and consistent application of brand colors across all packaging. Visual consistency is maintained via uniform typographic hierarchies and clear product naming.
Packaging Design
Material choices prioritize sturdy paperboard for folding cartons and rigid boards for luxury offerings. The structural design philosophy emphasizes product protection, retail visibility, and efficient storage, with custom inserts used for premium products.
User Experience
Packaging is designed to deliver a visually engaging unboxing experience, balancing tactile materials with clear branding. The emphasis on secure product fit and appealing presentation supports both online and in-store customer journeys, reinforcing brand perception and encouraging repeat engagement.
Company Metrics
Business insights for Eyeko based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eyeko targets beauty-conscious consumers seeking innovative, high-quality eye makeup, with a core demographic of women aged 18-35 who value both aesthetics and product performance.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Eyeko based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Eyeko use?
Eyeko primarily utilizes rigid boxes for premium products and single-layer folding carton boxes for retail items, combining sturdy paperboard materials with matte or glossy finishes to ensure product protection and visual appeal.
How does Eyeko’s packaging contribute to brand identity?
Eyeko’s packaging incorporates consistent branding elements, including the logo, distinct color palettes, and modern typography, which together create a cohesive and recognizable brand image across all product lines.
Is Eyeko’s packaging sustainable?
Eyeko’s packaging uses recyclable paperboard materials, though the presence of premium finishes and custom inserts may impact overall sustainability. The brand balances visual impact with moderate eco-friendly practices typical for the cosmetics industry.
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