DECIEM packaging
DECIEM operates in the beauty and skincare sector, offering a wide range of products under brands like The Ordinary and NIOD. The company adopts a data-driven, sustainability-oriented approach to packaging, utilizing recyclable materials and minimalist structural designs to balance logistics efficiency and brand presentation.
Packaging Portfolio
DECIEM employs a layered packaging system that includes corrugated cardboard shipping boxes for logistics durability, retail folding cartons made from single-layer paperboard for product display, and branded paper shopping bags for in-store purchases. The use of brown kraft and minimalist black-and-white aesthetics reflects a modern, utilitarian approach while maintaining strong brand recognition. Protective internal arrangements, such as paper cushioning, further enhance product security during transit. Across all formats, recyclable materials and minimalist design principles are prioritized to reduce environmental impact and support operational efficiency.
The packaging is a retail shopping bag made of sturdy paper material. It features a white background with a speckled texture, giving it a unique appearance. The bag has a flat construction with a square base and is designed to stand upright. The handles are made of black rope, providing a comfortable grip. The front of the bag prominently displays the brand name in bold, black sans-serif font, with the text 'THE ABNORMAL BEAUTY COMPANY.' The overall design is minimalist and modern, aligning with contemporary retail aesthetics.
The packaging consists of a corrugated box that is opened to reveal various products inside. The outer layer is brown kraft, indicating a sturdy construction suitable for shipping. The inner fluted layer is visible, confirming its corrugated nature. The box is filled with smaller retail cartons, which are neatly arranged and partially covered with protective paper. The overall appearance is organized and functional, designed for safe transport of products.
The packaging consists of multiple retail cartons made from single-layer paperboard. Each box has a smooth, flat construction with clean edges and precise folds. The boxes are predominantly black with white accents, featuring a minimalist design that includes product names and details in a modern font. The surface appears matte with no visible gloss or texture. The boxes are rectangular and uniform in size, designed for retail display. There are no visible signs of wear or damage, indicating they are in new condition.
The packaging consists of a series of neatly folded cartons, made from a smooth, single-layer paperboard. Each carton has clean, precise edges and folds, indicative of a folding carton design. The exterior is predominantly white with a matte finish, featuring a subtle texture. The cartons are printed with a combination of green and black text against the white background, showcasing product information and branding elements. The overall structure is lightweight and designed for retail display.
The packaging is a corrugated box with visible fluted edges when viewed from the side. It is primarily brown in color, typical of kraft cardboard, and shows signs of wear and slight crushing, indicating it has been handled. The box has a rectangular shape, with a sturdy construction suitable for shipping. The surface is somewhat rough due to the corrugated material.
About the Brand
DECIEM is a Canadian beauty company recognized for its transparent, science-driven skincare brands, most notably The Ordinary and NIOD. The company leverages direct-to-consumer channels and prioritizes ethical, sustainable practices throughout its operations.
Founded in 2011, DECIEM combines research-based product development with a commitment to environmentally responsible packaging solutions. Its approach integrates recyclable corrugated shipping boxes, minimalist retail cartons, and branded paper shopping bags, reflecting both logistics efficiency and cohesive brand identity. The company’s packaging choices support its mission to deliver accessible, effective skincare while minimizing environmental impact.
Key Differentiator: DECIEM's unique strength lies in its integration of transparency, sustainability, and minimalist design across all packaging formats, supporting both brand trust and operational efficiency.
Design System
Visual Style
DECIEM's packaging exhibits minimalist typography (primarily bold, sans-serif fonts), a predominantly monochrome palette (black, white, brown kraft), and a clean, uncluttered layout that emphasizes product information and brand transparency.
Brand Identity
Logo and company name are consistently applied in uppercase, bold text. Iconography is minimal or absent, reinforcing clarity and trust. Visual consistency is maintained across all packaging formats, aligning with core brand values.
Packaging Design
Material selection focuses on recyclable corrugated cardboard for shipping and single-layer paperboard for retail, with structures optimized for durability and minimalism. Flat, rectangular formats maximize packing density and reduce material use.
User Experience
Packaging is designed for ease of opening and clear product identification, supporting a streamlined unboxing experience that reinforces the brand’s transparent and scientific positioning. The consistent design language aids customer trust and recall at multiple touchpoints.
Company Metrics
Business insights for DECIEM based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Global consumers seeking effective, science-based skincare solutions with a preference for transparent, ethical, and environmentally responsible brands.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for DECIEM based on industry standards and best practices
Frequently Asked Questions
What materials does DECIEM primarily use for its product packaging?
DECIEM predominantly utilizes corrugated cardboard for shipping, single-layer paperboard for retail cartons, and sturdy paper for branded shopping bags, with a focus on recyclable and minimalist solutions.
How does DECIEM ensure sustainability in its packaging?
The company prioritizes recyclable and renewable materials, minimizes excess packaging, and aligns packaging design with broader sustainability goals within the beauty industry.
How effective is DECIEM's packaging in protecting products during transit?
DECIEM’s packaging demonstrates high durability and product security through robust corrugated shipping boxes and protective internal arrangements, resulting in low instances of damage during logistics.
How does DECIEM's packaging design support its brand identity?
Packaging features minimalist typography, monochrome color palettes, and prominent brand identifiers, creating a consistent, modern, and transparent brand experience.
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