COMMON packaging
COMMON specializes in functional beverages featuring CBD and nootropic ingredients, distributed primarily via a D2C e-commerce model. Their packaging strategy emphasizes brand-forward aluminum cans and protective corrugated boxes, supporting both retail appeal and logistics efficiency.
Packaging Portfolio
COMMON’s packaging portfolio centers on cylindrical aluminum cans with a glossy, high-impact finish, optimized for both retail shelf presence and consumer engagement. The cans utilize bold color differentiation and clear functional messaging, supporting easy product identification and brand recall. For logistics, sturdy, branded corrugated boxes with a fluted construction are used to ensure safe transit and minimize product damage. The choice of recyclable materials reflects a moderate commitment to sustainability, while the packaging formats are tailored for e-commerce, subscription, and mixed-flavor bundles.
The packaging is a tall, slender aluminum can with a smooth surface and a glossy finish. The can is predominantly pink with a metallic sheen, featuring a clean design that emphasizes the product name and key features. The top of the can has a standard pull-tab opening, and the bottom is slightly recessed. The can is cylindrical in shape, tapering slightly towards the top.
The packaging consists of stacked corrugated boxes made from layered paperboard. Each box features a visible fluted inner layer, indicating its sturdy construction suitable for shipping. The boxes are primarily brown in color with printed branding on the sides. The edges are slightly worn, suggesting handling during transport. The boxes are neatly arranged on a wooden pallet, with some boxes being lifted by a person.
The packaging consists of four aluminum cans, each with a distinct color scheme and design. The cans are cylindrical with a shiny metallic finish, typical of beverage containers. Each can features a pull-tab lid for easy opening. The designs include vibrant colors: a blue can with white text, a pink can, and a green can, all with a similar layout. The branding is prominently displayed on each can, with the word 'COMMON' in a bold font. The graphics include abstract shapes and product descriptors.
The packaging is a cylindrical aluminum can with a smooth surface and a glossy finish. The can features a vibrant blue color with white and silver accents. The design includes a prominent logo at the front, along with product information and nutritional details printed in white text. The overall shape is standard for beverage cans, with a pull-tab opening at the top and a seamless body.
The packaging is a cylindrical aluminum can with a smooth surface finish. The can features a vibrant pink color with a glossy coating. The design includes a large logo at the top, with the word 'COMMON' prominently displayed. Below the logo, there are details about the product, including 'NOOTROPIC' and 'MENTAL PERFORMANCE' in bold lettering. The can is adorned with additional graphics indicating the flavor 'Raspberry & Ginger' and contains nutritional information on the back. The top of the can has a standard pull-tab for opening.
The packaging is a cylindrical aluminum can with a glossy finish. The can features a vibrant blue color with a prominent logo and product name printed on the front. The top of the can has a standard pull-tab opening, and the base is flat, providing stability. The graphics include a stylized 'R' logo and product information, including flavor and CBD content. The can appears to be designed for retail display, with a clean and modern aesthetic.
About the Brand
COMMON is a UK-based functional beverage company focused on health-driven drinks formulated with high-quality, lab-tested CBD and mushroom extracts. Their packaging approach leverages vibrant, branded aluminum cans for product differentiation and shelf impact, supplemented by robust corrugated boxes for secure shipping.
The company’s packaging strategy aligns closely with their emphasis on health, clarity, and modern wellness, utilizing minimalistic yet bold can designs that communicate product function and flavor. Corrugated shipping boxes are used for logistics, reinforcing durability and brand visibility throughout the delivery process. The packaging portfolio is tailored for both retail display and direct-to-consumer delivery, balancing protection, cost, and consumer engagement.
Key Differentiator: COMMON’s unique combination of nootropic and CBD-infused beverages, coupled with modern, visually distinctive packaging and clear functional messaging, positions them apart within the premium functional beverage sector.
Design System
Visual Style
The visual style employs bold sans-serif typography, vibrant single-color backgrounds (notably blues and pinks), and minimalistic graphic elements for a modern wellness aesthetic. The use of glossy finishes and metallic accents enhances perceived product quality and shelf appeal.
Brand Identity
Logo usage is prominent, always in a central or upper-front position on cans, with clear, large brand typography. Iconography is minimal, focusing instead on textual descriptors and abstract shapes. Visual consistency is achieved through repeated use of color-blocking and uniform label architecture across SKUs.
Packaging Design
Material selection prioritizes aluminum for primary packaging due to its recyclability and product protection properties, paired with single-wall corrugated cardboard for shipping. Structural design focuses on standard beverage can formats for efficiency, with secondary packaging engineered for stacking, impact resistance, and branding during delivery.
User Experience
Packaging is designed to facilitate intuitive product selection and reinforce brand trust at every customer touchpoint, from online unboxing to retail shelf. High-contrast labeling, clear nutritional and ingredient information, and ergonomic can formats improve accessibility and support the health-focused brand narrative.
Company Metrics
Business insights for COMMON based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK and Europe seeking innovative, natural, and functional beverages with transparent ingredients and sustainable packaging.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for COMMON based on industry standards and best practices
Frequently Asked Questions
What types of packaging does COMMON use for its beverages?
COMMON utilizes aluminum cans with bold, health-focused designs for its beverages, and corrugated cardboard boxes for shipping and logistics, ensuring both product appeal and protection during transit.
How does COMMON address sustainability in its packaging?
COMMON’s primary packaging materials, such as aluminum cans and corrugated cardboard, are widely recyclable. However, the overall environmental impact depends on sourcing practices and the presence of any secondary packaging or coatings.
Is COMMON’s packaging optimized for e-commerce and direct-to-consumer delivery?
Yes, the use of sturdy corrugated shipping boxes and single-serve aluminum cans demonstrates a strategic alignment with e-commerce requirements for durability, security, and brand presentation.
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