Coffea SAS packaging
Coffea SAS is a French food and beverage producer specializing in premium coffee, tea, and gourmet food products, distributed via e-commerce and retail. Their packaging strategy emphasizes brand consistency, product freshness, and visual differentiation through flexible stand-up pouches and resealable formats.
Packaging Portfolio
Coffea SAS utilizes primarily stand-up pouches made from flexible multilayer materials, combining plastic and foil to ensure aroma preservation and moisture protection for coffee and tea. Packaging formats consistently feature resealable zippers for product freshness and consumer convenience. Visual branding is highly standardized across product lines, leveraging matte and glossy finishes, gold highlights, and detailed iconography. These structural and material choices optimize storage efficiency, shelf appeal, and shipping durability while balancing premium aesthetics with practical functionality.
The packaging is a stand-up pouch with a flat bottom, designed for coffee. It features a matte finish with a rich dark brown color and gold accents. The front displays the product name 'COFFEA FLAVOR' prominently, along with a graphic of coffee beans. The design includes a crown motif, suggesting a premium product. The sides of the pouch are smooth and feature no visible fluted layers, indicating it is not corrugated. The top of the pouch has a resealable closure, which is typical for coffee packaging to maintain freshness.
The packaging is a stand-up pouch with a resealable top. It features a smooth, flat construction with a glossy finish. The front displays a rich burgundy color with gold accents, including a crown logo and product name. The back likely contains additional product information, though not visible in the image.
The packaging is a stand-up pouch made from a flexible material, likely a composite of plastic and foil. It features a smooth surface with a matte finish and a light cream color. The front displays a decorative pattern with floral elements, and the product name 'Coffea Flavor' is prominently featured in a bold, elegant font. Below it, the text 'Whole Bean French Vanilla' is displayed in a smaller font. The top of the pouch has a resealable zipper closure, and there is a tear notch for easy opening. The back of the pouch likely contains additional product information and nutritional facts, although not visible in this image.
The packaging is a stand-up pouch made from a flexible material that allows it to stand upright. It features a vibrant purple color with gold accents. The front displays the product name 'COFFEA FLAVOR' prominently at the top, along with a crown logo. Below, the product description 'Whole Bean S'mores Roasted Marshmallows' is printed in a contrasting color. The overall design is clean and modern, appealing to consumers looking for premium coffee products.
The packaging is a stand-up pouch with a flat bottom, designed for coffee. It features a resealable top with a zipper closure. The exterior is predominantly green with gold accents, showcasing a sophisticated design. The front displays the product name 'Coffea Flavor' prominently, along with a graphic of a coffee scoop. The back likely contains additional product information and nutritional details, although not visible in the image.
The packaging is a flexible bag designed for coffee, featuring a stand-up design with a resealable top. The front displays a rich blue background with gold accents, including a crown logo and detailed graphics of hazelnuts. The text is prominently displayed in a bold font, indicating the flavor and product details.
About the Brand
Coffea SAS operates in the food & drink sector, delivering specialty coffees, teas, and gourmet items through a hybrid retail and e-commerce model. The company's packaging approach prioritizes resealable stand-up pouches, leveraging flexible materials for freshness and consumer convenience. Distinctive visual branding and premium structural choices align with their market positioning.
Founded in 1968 and headquartered in Normandy, Coffea SAS has established a strong presence in the French gourmet beverage segment. Their product packaging consistently uses multi-layer flexible materials, typically with matte or glossy finishes, and integrates detailed brand iconography. The visual identity is carried through cohesive color schemes, gold accents, and prominent crown logos, reflecting a premium positioning. Brand consistency is reinforced across seasonal and core product lines.
Key Differentiator: Coffea SAS differentiates itself through a unified visual identity across flexible packaging formats, focusing on resealability, premium material finishes, and strong shelf presence in both online and physical retail channels.
Design System
Visual Style
Typography is characterized by bold, elegant serif and sans-serif fonts for product names and descriptors. The color palette includes rich burgundy, deep blue, dark brown, green, and vibrant purple, accented with gold for a premium effect. The overall aesthetic is sophisticated, with a strong emphasis on color blocking and minimalistic decorative patterns.
Brand Identity
Consistent use of the crown logo and 'Coffea Flavor' wordmark across all packaging. Iconography includes gold accents and stylized product illustrations, ensuring cohesive visual communication. Design elements are tightly controlled to reinforce premium positioning and brand recall throughout the product range.
Packaging Design
Material selection prioritizes flexible multilayer pouches for optimal preservation and cost efficiency. Structural design emphasizes stand-up formats with resealable closures to maintain freshness and user convenience. The philosophy blends practicality—through lightweight, shippable structures—with strong visual differentiation.
User Experience
Packaging is engineered to enhance the customer journey through easy opening, resealable features, and premium tactile finishes. Clear labeling and visual consistency support product recognition and reinforce brand trust, contributing positively to both the unboxing experience and repeat purchase intent.
Company Metrics
Business insights for Coffea SAS based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Retail and e-commerce consumers seeking premium coffee, tea, and gourmet food products in France and select international markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Coffea SAS based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Coffea SAS use for its products?
Coffea SAS primarily uses flexible stand-up pouches with resealable closures for its coffee and tea products. These pouches are made from multilayered composites, combining plastic and foil for freshness, and feature sophisticated branding elements.
How does Coffea SAS integrate sustainability in its packaging?
While the company emphasizes sustainability in sourcing, the packaging primarily utilizes flexible plastics and foils. Some design choices may include recyclable elements, but overall sustainability depends on ongoing material innovation and recyclability improvements.
What is the focus of Coffea SAS's packaging design strategy?
Their packaging design strategy focuses on brand differentiation, product freshness, and consumer convenience. Consistent use of color palettes, iconography, and resealable features supports both product protection and premium brand positioning.
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