By Bexter packaging
By Bexter specializes in professional beauty products and training services, with a packaging strategy focused on premium presentation and brand consistency. The company leverages a mix of rigid boxes, retail cartons, and branded sachets to support both retail and professional segments.
Packaging Portfolio
By Bexter employs a diverse packaging mix tailored to beauty professionals, including rigid boxes for starter kits, folding cartons for retail display, and flexible laminated sachets for single-use product applications. The material palette is centered around high-grade paperboard and laminated films, with a notable emphasis on clean-cut structural integrity and minimalistic finishes. Consistency in graphic styling, color schemes, and branding across all formats ensures strong shelf presence and brand recall. The use of single-layer cartons and recyclable components aligns with sustainability goals while supporting both product protection and premium positioning.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction with clean edges and folds. The box is predominantly light blue with a glossy finish, accented by a yellow stripe and white text. The front displays the product name and brand prominently, with a professional aesthetic.
The packaging is a small, rectangular folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly black with a glossy finish, while the interior is likely a lighter color. The front of the carton has a white label with product information, including the brand name 'BY BEXTER' and product details. The carton has no visible fluted layers, indicating it is not corrugated. The edges are sharp and well-defined, typical of retail packaging.
The packaging is a sturdy, rectangular box with a smooth, flat surface. It features a clean, white exterior with a matte finish and a contrasting black interior. The box has a minimalist design, prominently displaying the brand name 'BY BEXTER' in a bold, serif font centered on the front. The edges are sharp and well-defined, indicating high-quality construction. There are no visible flaps or closures on the exterior, suggesting it may have a lift-off lid or magnetic closure.
The packaging consists of several small, rectangular boxes and tubes, primarily made of smooth, flat paperboard. The boxes are neatly folded with clean edges and feature a white exterior with black text. The tubes are also made of paperboard, with a similar design aesthetic. The overall appearance is light and retail-oriented, suitable for cosmetics or small products.
The packaging consists of a retail carton box and multiple individual sachets. The carton is square-shaped with a smooth, flat construction, featuring a light blue background with gold lettering. The sachets are brightly colored, with yellow and blue designs, each labeled with numbers '1' and '2'. The sachets are thin and lightweight, made from a single-layer paperboard material.
The packaging consists of two individual sachets, each containing a different product. The sachets are made of a flexible material, likely a type of plastic or laminated film, which is smooth and has a shiny finish. The sachets are rectangular with rounded edges, and they are sealed on three sides, with the top side open for dispensing the product. Each sachet is printed with distinct graphics and text, indicating the product type and number.
About the Brand
By Bexter is a Swedish beauty brand offering lash lift, brow lift, eyelash extension, and other cosmetic products, alongside professional training services. Its packaging is designed to reinforce a premium, modern brand image while balancing durability and sustainability.
The company employs a range of packaging formats—including rigid presentation boxes for kits, folding cartons for retail, and flexible sachets for single-use professional products—reflecting a deliberate approach to both product protection and visual uniformity. Packaging materials consistently feature paperboard and laminated films, with an explicit emphasis on cruelty-free and eco-friendly practices, aligning with broader sustainability trends in the beauty sector.
Key Differentiator: By Bexter differentiates itself through a strong focus on educational leadership in lash and brow treatments and the integration of eco-friendly, cruelty-free packaging materials that reinforce its brand values.
Design System
Visual Style
The visual design is characterized by bold, serif typography for the brand name, paired with minimalist sans-serif text for product details. The color palette alternates between white, black, light blue, and gold accents, supporting a clean and modern aesthetic. Matte and glossy finishes are selectively applied to enhance visual hierarchy and tactile appeal.
Brand Identity
Brand identity relies on prominent display of the 'BY BEXTER' name, consistent logo usage, and clear product numbering. Iconography is minimal, favoring typography and color blocking for differentiation. Visual consistency is maintained across all packaging components, reinforcing professional credibility.
Packaging Design
Material selection favors recyclable paperboard for cartons and rigid boxes, combined with laminated films for sachets to balance product protection and environmental responsibility. Structural design prioritizes sharp edges, smooth surfaces, and efficient use of space, reflecting a premium yet functional philosophy.
User Experience
Packaging is designed to facilitate a seamless unboxing process, with clear labeling and intuitive opening mechanisms. The aesthetic coherence and tactile quality cater to both retail and professional settings, enhancing perceived value and reinforcing brand trust throughout the customer journey.
Company Metrics
Business insights for By Bexter based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Professional beauty salons, beauty academies, and independent stylists seeking high-quality, cruelty-free, and eco-conscious beauty products and training solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for By Bexter based on industry standards and best practices
Frequently Asked Questions
What types of packaging does By Bexter use for its beauty products?
By Bexter utilizes a combination of rigid boxes for starter kits, folding cartons for retail presentation, and flexible sachets for individual product doses, all designed for both product safety and brand presentation.
How does By Bexter approach sustainability in its packaging?
The brand emphasizes the use of eco-friendly materials and cruelty-free practices, with a preference for recyclable paperboard and minimalistic, resource-efficient structures.
What is the focus of By Bexter's packaging design?
The design approach prioritizes clean typography, a consistent color palette, and minimalist graphics to convey a premium yet approachable aesthetic.
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