Brooklyn Soap Company packaging
Brooklyn Soap Company specializes in natural men's grooming solutions, leveraging a direct-to-consumer model and a strong focus on product quality. Their packaging strategy utilizes premium rigid and carton boxes designed for both retail impact and logistics efficiency.
Packaging Portfolio
Brooklyn Soap Company's packaging portfolio consists of high-grade rigid boxes for gift and discovery sets, and precision-folded carton boxes for individual grooming and fragrance products. Materials include chipboard with matte or kraft finishes for a tactile, premium feel, and recyclable paperboard for sustainability. The packaging structure prioritizes secure product compartments and organized interiors, enhancing presentation and minimizing damage risk. The consistent use of minimal graphics, bold typography, and strong color contrasts supports brand recognition and shelf differentiation.
The packaging is a rigid box with a sturdy construction, featuring a thick chipboard material. The exterior is smooth with a matte finish, predominantly in a dark green color with white text. The box has a hinged lid that opens to reveal two product compartments, each housing a bottle. The interior is clean and well-finished, with a printed message on the inside lid. The edges are sharp and well-defined, indicating high-quality manufacturing.
The packaging consists of a smooth, flat construction with clean edges and folds, indicative of a folding carton. The exterior is a kraft paperboard with a matte finish, featuring a minimalist design. The box has a rectangular shape, designed to hold a glass bottle of perfume. The front displays the product name 'Cedar Creek' prominently, along with the brand name 'BROOKLYN SOAP COMPANY' in a bold font. The top of the box has a green circular sticker indicating a new look but the same content.
The packaging is a sturdy, rectangular box with a thick chipboard construction. The exterior is a kraft brown color, giving it a natural and premium feel. The box has a hinged lid that opens to reveal a black interior, which adds contrast and sophistication. Inside, there are multiple compartments for holding small vials, suggesting a well-organized layout. The box also includes a card or booklet, indicating additional product information or promotional content.
The packaging features a sturdy construction with thick walls, indicative of a rigid box. It has a premium appearance with a smooth exterior finish. The box is designed with a hinged lid that opens to reveal compartments for the products inside. The interior is neatly organized, showcasing the items attractively. The color scheme includes a deep red exterior with white text and graphics, providing a striking contrast.
The packaging consists of a flat, smooth, single-layer paperboard carton that is kraft-colored. It features a clean, precise fold with sharp edges. The front displays a black label with white text, indicating the product name and brand. The overall appearance is lightweight and designed for retail display.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a predominantly white exterior with a glossy finish, enhancing its visual appeal. The front displays a large image of a silver trimmer, which is the product being packaged, alongside the product name 'Brooklyn Blade' in bold, black font. The top corner has a green sticker indicating 'NOW WITH USB-C'. The edges are clean and precise, with no visible fluted layers, confirming it as a carton box. The overall shape is rectangular, designed to stand upright on retail shelves.
About the Brand
Brooklyn Soap Company operates in the men’s grooming segment with a commitment to natural ingredients and a minimalist, functional packaging approach. Their products span skincare, beard care, body care, and fragrances, each presented in packaging that aligns with their 'zero bullshit' philosophy.
Founded in Hamburg in 2012, Brooklyn Soap Company has built a reputation for merging modern branding with traditional craftsmanship. Their product packaging is designed to balance retail visibility with environmental considerations, utilizing rigid and carton boxes that reflect both premium aesthetics and practical protection. The brand’s approach demonstrates a clear alignment between packaging, product positioning, and consumer expectations in the premium men’s grooming category.
Key Differentiator: The combination of natural ingredient transparency and a consistent, premium packaging system tailored for a discerning male audience distinguishes Brooklyn Soap Company from mainstream competitors.
Design System
Visual Style
Uses bold, sans-serif typography with high-contrast layouts. The color palette is grounded in natural tones such as kraft brown, deep red, and dark green, accented by white and black for clarity and modernity. Overall aesthetic is minimalist and masculine.
Brand Identity
Brand logo and company name are prominently and consistently displayed, both on exteriors and interiors. Visual consistency is maintained through repetition of layout structures, iconography, and tagline usage across all packaging formats.
Packaging Design
Prefers recyclable chipboard and kraft paperboard for most packaging, with rigid box structures for premium sets and folding cartons for individual SKUs. The philosophy emphasizes functional organization, tactile finishes, and minimal waste.
User Experience
Packaging is designed to deliver a premium unboxing experience through organized interiors, printed messages, and easy-access structures. The user journey is considered end-to-end, reinforcing brand values and encouraging repeat engagement via loyalty messaging and quality cues.
Company Metrics
Business insights for Brooklyn Soap Company based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious male consumers seeking premium grooming products in Germany and across Europe, with an emphasis on quality and natural formulations.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Brooklyn Soap Company based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Brooklyn Soap Company use?
Brooklyn Soap Company primarily uses rigid boxes for gifting and discovery sets, along with carton boxes for individual products such as grooming devices and fragrances. All packaging features strong branding and a focus on both product protection and shelf appeal.
How does Brooklyn Soap Company address sustainability in its packaging?
The company incorporates recyclable materials, such as kraft paperboard and chipboard, into its packaging. The minimalist design approach also reduces unnecessary packaging components, supporting a lower environmental impact.
What is the unboxing experience like for Brooklyn Soap Company products?
The unboxing experience is highly curated, with organized interiors, premium material finishes, and clear brand messaging. This approach enhances customer perception of value and aligns with their high-quality product positioning.
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