Blink Brow Bar packaging
Blink Brow Bar specializes in brow and lash treatments, complemented by a curated range of beauty products. Their packaging strategy emphasizes clean, premium folding carton solutions with a focus on branding consistency and shelf appeal.
Packaging Portfolio
Blink Brow Bar primarily deploys custom folding carton boxes constructed from smooth, single-layer paperboard, optimized for lightweight protection and visual shelf presence. The packaging formats include rectangular and square cartons, some with cut-out windows for enhanced product visibility. Design elements range from minimalist matte finishes to decorative, seasonal, or collaborative patterns, supporting both retail and e-commerce channels. Material choices prioritize structural integrity and surface print quality, while the use of standardized carton designs streamlines production and ensures consistent brand presentation.
The packaging is a folding carton box made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The box is primarily a light kraft color, with a matte finish that gives it a natural look. The front displays the product name 'INDIAN ROSE CANDLE' in a clear, elegant font, along with the scent description 'Mandarin, Peony, Musk'. The design is minimalistic, with a small logo at the bottom left corner. The box has a square shape, suitable for housing a cylindrical candle.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. It features a colorful floral design with a mix of earthy tones, including greens, oranges, and browns. The box has clean edges and folds, indicative of a folding carton. The front displays the brand name 'BB LONDON' prominently, with a stylized logo. The surface appears to have a matte finish, enhancing the premium look of the packaging. There are no visible flaps or tabs, suggesting it is a tuck-end box that opens from the top.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. The exterior features a smooth, matte finish with a soft pink background adorned with brushstroke patterns. The front displays the brand logo 'BBB' prominently in white, alongside the text 'BLINK BROW BAR x FD' in a clean, modern font. The edges are cleanly folded, and the construction appears lightweight yet sturdy, typical of retail packaging. There are no visible flaps or tabs, indicating a simple tuck closure at the top.
The packaging consists of a series of retail cartons and a small vial. The main carton has a smooth, flat construction without fluted layers, featuring a decorative design with a repeating pattern of wavy lines in gold and cream. The carton has clean edges and folds, indicative of a folding carton. The smaller vial is made of glass, with a minimalist design, and the product label is simple and elegant. The overall appearance is sleek and modern, suitable for cosmetic products.
The packaging is a tall, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is adorned with a colorful floral design, predominantly in soft pastel colors, giving it a modern and appealing aesthetic. The carton is designed to hold cosmetic products, including a small bottle and a tube, which are visible through a cut-out window on the front. The overall shape is sleek and elegant, suitable for retail display.
The packaging consists of a folding carton with a smooth, flat construction. The box is primarily a dark gray color with a matte finish, featuring a clean design. The front displays the product name 'MYSORE SANDALWOOD CANDLE' in a clear, modern font, along with a list of scent notes: 'Patchouli, Vanilla, Amber'. The edges are well-defined, and the folds are precise, indicating quality construction. The box is lightweight and designed for retail display.
About the Brand
Blink Brow Bar operates in the beauty and fitness sector, offering both in-person treatments and a line of branded beauty products. Their packaging leverages minimalist, high-impact carton boxes designed to reinforce a professional and modern brand identity.
With a direct-to-consumer model and a strong London presence, Blink Brow Bar utilizes folding carton packaging predominantly for cosmetic and lifestyle SKUs. The brand's approach integrates visual consistency, durability for retail and e-commerce channels, and design elements that support both product protection and unboxing satisfaction.
Key Differentiator: The brand distinguishes itself through consistent use of custom carton packaging featuring premium finishes, modern typography, and a cohesive color palette that aligns with its positioning in the upscale beauty segment.
Design System
Visual Style
The brand employs sans-serif typography, a palette of soft pinks, neutrals, and metallic accents, and a modern, clean layout emphasizing negative space. Occasional floral and geometric patterns provide seasonal or collaborative differentiation.
Brand Identity
Logo usage is prominent and consistent across all packaging, with a focus on the 'BBB' or 'BB LONDON' logomark. Iconography is minimal, supporting a refined and professional aesthetic. Visual consistency is maintained through repeatable motifs and standardized layouts.
Packaging Design
Material selection centers on high-quality single-layer paperboard, with matte and soft-touch finishes. Structural design favors folding cartons for versatility and efficiency, with occasional die-cut windows for product display. The philosophy balances premium presentation with protection for lightweight cosmetic goods.
User Experience
Packaging is designed to enhance the customer's journey from purchase to unboxing, using tactile finishes and visual cues to reinforce the brand’s upscale positioning. The unboxing process is streamlined, aiming for both aesthetic impact and functional convenience.
Company Metrics
Business insights for Blink Brow Bar based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Urban, predominantly female consumers seeking professional brow and lash treatments and premium beauty products, with a focus on the London and UK market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Blink Brow Bar based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Blink Brow Bar use for its products?
Blink Brow Bar primarily uses custom-designed folding carton boxes constructed from single-layer paperboard, often featuring matte finishes, modern patterns, and floral or minimalist motifs tailored for beauty and cosmetic products.
How does Blink Brow Bar balance visual branding and packaging functionality?
Packaging design emphasizes strong visual identity with consistent logo placement, contemporary design motifs, and premium finishes, while maintaining structural integrity for product protection and efficient retail display.
Is sustainability a focus in Blink Brow Bar’s packaging choices?
The use of paperboard folding cartons suggests some degree of recyclability, though the emphasis appears to be on premium presentation and functionality. There is moderate integration of eco-friendly packaging practices.
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