Biotherm packaging
Biotherm specializes in advanced skincare solutions, combining scientific innovation with natural ingredients sourced from aquatic environments. The brand employs a packaging strategy focused on sustainability, brand consistency, and protection, utilizing both retail-ready cartons and durable corrugated shipping boxes.
Packaging Portfolio
Biotherm’s packaging portfolio is characterized by the strategic use of single-layer folding cartons for retail and robust corrugated boxes for shipping. These solutions incorporate features such as integrated handles, foam inserts, and printed handling instructions, optimizing both consumer interaction and logistics. Packaging materials predominantly include paperboard and corrugated cardboard, frequently displaying eco-certification symbols and recycling information. The design philosophy emphasizes clean lines, matte finishes, and a cohesive color palette, supporting both brand recognition and an enhanced unboxing experience.
The packaging is a folding carton made of smooth, flat paperboard. It features a clean, precise construction with sharp edges and folds. The exterior is predominantly white with vibrant turquoise and green accents, showcasing the product inside. The front displays the brand name 'BIOTHERM' prominently, along with product names and a special offer text. The overall design is sleek and modern, appealing to a cosmetic audience.
The packaging is a corrugated box with a visible fluted inner layer, characterized by its sturdy construction. The box is predominantly white with a dark blue base. It features a handle on the top for easy carrying. The edges are clean and precise, and the box has a square shape. There are printed symbols indicating handling instructions, and the surface appears to have a matte finish.
The packaging is a square-shaped carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with a dark blue base. The top has a cut-out handle for easy carrying, and the design includes printed graphics and logos. There are directional arrows indicating the correct orientation for handling.
The packaging consists of a corrugated box featuring a visible fluted inner layer. The box is primarily white with blue accents and contains a sample container with an orange lid. The box has a rectangular shape with a sturdy construction, suitable for shipping. It includes printed hazard symbols and shipping information on the exterior.
The packaging is a square shipping box made of corrugated cardboard. It features a visible fluted inner layer, indicated by the structure when viewed from the side. The exterior is predominantly white with a dark blue base. The top has a handle for easy carrying, and there are printed symbols indicating proper handling. The box has clean edges and appears sturdy, suitable for shipping. There are also printed instructions and contact information on the sides.
About the Brand
Biotherm is a premium skincare brand operating in the beauty and fitness industry, known for its science-backed formulations and emphasis on natural, aquatic-sourced ingredients. The company’s packaging approach integrates robust material selection, clear brand signaling, and a strong emphasis on eco-friendly practices.
Biotherm's packaging solutions are tailored to the distinct needs of the beauty sector, balancing aesthetics, product safety, and environmental responsibility. The use of folding cartons for retail and corrugated boxes for logistics demonstrates a dual focus on consumer experience and supply chain integrity. Branding is consistently reinforced through logo placement, color schemes, and informational graphics, while sustainability is highlighted through recyclable materials and relevant certifications.
Key Differentiator: Biotherm’s packaging stands out for its synthesis of premium brand presentation and actionable sustainability measures, directly aligned with consumer expectations in the high-end skincare market.
Design System
Visual Style
Uses modern, sans-serif typography with a restrained color palette focused on white, turquoise, deep blue, and green accents. Clean layouts and high-contrast branding elements contribute to a premium, science-driven aesthetic.
Brand Identity
Prominent Biotherm logo placement, consistent use of signature colors, inclusion of sustainability certifications, and clear product information establish strong brand recognition. Iconography supports clear communication of handling and eco-friendly credentials.
Packaging Design
Material choices prioritize recyclable paperboard and corrugated cardboard, with structural elements such as handles, inserts, and secure closures. The design philosophy balances shelf impact with protective functionality and environmental considerations.
User Experience
Packaging supports the customer journey by offering intuitive unboxing, clear product presentation, and informative graphics, enhancing perceived value while reinforcing Biotherm's sustainability and premium positioning.
Company Metrics
Business insights for Biotherm based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious consumers seeking premium skincare solutions, with a focus on both male and female demographics across global Tier I markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Biotherm based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Biotherm use for its products?
Biotherm utilizes a mix of folding cartons for retail presentation and corrugated boxes for shipping and logistics, with features such as handles, inserts, and eco-certification logos.
How does Biotherm address sustainability in its packaging?
Biotherm incorporates recyclable paperboard and corrugated materials, utilizes eco-labels, and maintains design consistency that supports reduced environmental impact.
What is the focus of Biotherm’s packaging design?
The design focuses on visual appeal, brand consistency, and consumer usability, while optimizing for logistics safety and eco-friendliness.
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