Bastide du Laval packaging
Bastide du Laval specializes in organic olive oils and gourmet food products produced in Provence, France, with a strong emphasis on sustainability and premium quality. Their packaging strategy leverages rigid and carton boxes designed for product protection, visual appeal, and alignment with eco-conscious consumer expectations.
Packaging Portfolio
Bastide du Laval’s packaging portfolio encompasses rigid chipboard boxes for premium gifting and multi-product assortments, alongside single-layer carton boxes designed for retail and shipping. Materials include thick chipboard for durability and presentation, and kraft paperboard for environmental compatibility. Structural formats feature window cut-outs for product display, precision-cut edges, and padded interiors for product safety. Consistency in branding, minimalist design, and use of recyclable substrates are evident across the range, supporting both protection and shelf impact.
The packaging is a rectangular rigid box designed to hold multiple spice jars. It features a sturdy construction with thick walls, giving it a premium feel. The exterior is a kraft brown color, typical of chipboard materials, and it has a clean finish with no visible fluting. The box has a clear window on the front, allowing visibility of the jars inside. The edges are smooth and well-defined, indicating high-quality manufacturing.
The packaging is a sturdy, rectangular box made of thick chipboard, featuring a premium appearance. The box is filled with shredded paper as padding, holding various food items securely in place. The exterior is a kraft brown color, giving it a natural and rustic look. The box has a clean, smooth finish with no visible fluted layers, indicating it is not corrugated. The edges are sharp and well-defined, showcasing high-quality construction.
The packaging is a sleek, rectangular box with a smooth, matte black finish. It features a prominent gold logo with stylized trees and the brand name 'Bastide du Laval' elegantly embossed on the top. The edges are clean and precise, indicating high-quality construction. The box has a sturdy feel, suggesting it is made from thick chipboard, providing exceptional durability. There are no visible flaps or closures; the box is designed to be opened from the top.
The packaging is a folding carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is primarily kraft brown in color, with a window cut-out on the front displaying three jars of products labeled 'Basilic', 'Citron', and 'Ail'. The overall shape is rectangular, designed to hold the jars securely. The box has a lightweight appearance, typical of retail packaging, and is likely used for display on shelves.
The packaging is a tall, rectangular carton made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is a kraft brown color, giving it a natural and organic appearance. The front has a prominent label with a pink background and white text, indicating the product name and description. The overall design is minimalistic and elegant, suitable for retail display.
The packaging is a tall, rectangular carton box made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is a kraft brown color, giving it a natural and organic appearance. The front displays a black label with gold lettering and a logo, indicating it contains olive oil. The box has no visible fluted layers, confirming its classification as a carton box.
About the Brand
Bastide du Laval is a family-owned organic olive oil producer known for sustainable farming and high-quality, terroir-driven products. The company employs a packaging approach that supports premium positioning, utilizing rigid and carton box formats with a focus on natural aesthetics and product integrity.
Founded in 1998 in the Luberon region of Provence, Bastide du Laval has built a reputation for craftsmanship, award-winning olive oils, and gourmet foods. Their packaging strategy is closely tied to their brand values, emphasizing the use of recyclable materials, clean structural designs, and consistent branding. Premium rigid boxes are used for gifting and multi-product sets, while carton boxes serve retail and direct-to-consumer sales, balancing protection and shelf presence.
Key Differentiator: The integration of premium material selection, eco-friendly design, and consistent brand storytelling distinguishes Bastide du Laval's packaging in the gourmet food sector.
Design System
Visual Style
Typography is clean and modern, prioritizing legibility with serif and sans-serif combinations. The color palette is anchored in earthy kraft browns, matte blacks, and metallic gold accents, creating a natural yet premium look aligned with organic product positioning.
Brand Identity
The brand employs a prominent gold-embossed logo, consistent placement of the company name, and minimalist iconography reflecting olive motifs. Visual consistency is maintained through repeated use of core colors and elegant, understated layouts.
Packaging Design
Material choices prioritize recycled chipboard and paperboard, with rigid box structures for high-value sets and folding cartons for retail. Design philosophy centers on simplicity, durability, and clear brand communication, with window features to showcase product quality.
User Experience
The packaging supports an elevated customer journey, from secure product delivery to a refined unboxing experience. Design choices reinforce brand storytelling, transparency, and sustainability, enhancing both perceived value and emotional engagement.
Company Metrics
Business insights for Bastide du Laval based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, gourmet food enthusiasts, and premium culinary buyers in domestic and international markets seeking organic products with sustainable packaging.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Bastide du Laval based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Bastide du Laval use for its products?
Bastide du Laval primarily uses rigid chipboard boxes for premium gift sets and carton boxes for retail and shipping, emphasizing protection, presentation, and sustainability.
How does Bastide du Laval ensure packaging sustainability?
The company utilizes recyclable paperboard and chipboard materials, minimalistic designs, and earthy color palettes to reduce environmental impact and align with organic product positioning.
What role does packaging play in Bastide du Laval's brand strategy?
Packaging is a core element of the brand’s premium positioning, reinforcing product quality, supporting storytelling, and enhancing the overall unboxing and consumer experience.
Discover other Food & Drink companies
Explore more companies in the food & drink industry and their packaging strategies
Thés de la Pagode
Food & Drink
Thés de la Pagode is a French company specializing in organic teas and infusions, focusing on health and well-being. Established in 1987, they prioritize sustainable practices and high-quality ingredients sourced through fair trade.
kerex - terre exotique
Food & Drink
Kerex - Terre Exotique specializes in the international trade of gourmet food and drink products, offering a unique selection of spices and culinary ingredients.
Terres de Café
Food & Drink
Terres de Café is a specialty coffee retailer based in Paris, France, known for its commitment to sustainability and high-quality coffee sourcing.